JORIC’S SQUASH LUMPIA

Place: RCSPC Campus

Business owner: Christine joy Borres

Tagline: A healthy food for a wealthy mood

Executive Summary:

Our business plan aims to satisfy the needs and wants of the people who will buy our product. Our
product has it special ingredients that will give our consumer nutrition that their body needs it also
cheap that can afford easily by our consumer.

Vision:

Truth, loyalty, humanity, competitiveness and serve these are the values that our company give most
importance to and because of these we would like to make ourselves an instrument in providing
opportunity to other people.

Mission:

 A unique ambience in all branches we are handling and to maintain the high quality of our
product at all times.

Objective:

 To provide cost effective, delicious food for their student.

 To provide simple yet taste food that are easy to prepare for the student and teacher .
 To explain strategies to encourage healthy eating thru replacement or more healthy ingredients.

Ingredients:

Squash (Grated)

Onion

Garlic

Wrapper

Pepper

Oil

Pork

Other seasoning
Procedure:

1. Saute the onion and garlic

2. Add pork cook until its golden brown
3. Add grated squash
4. Wrap the squash mixture. Set aside, let it cool
5. Deep fry until its golden brown
6. Serve

Promotion:

Special offer auto applied basket level discount, free sample and product referral and loyalty program ,
posting online site like facebook, instagram etc. Sale promotion can be directed at either the costumer
sales and contribution channel member.

Startup Summary : 400 pesos

ORGANIZATIONAL CHART

Christine Joy Borres

(owner)

Jocelyn Rodriguez Erika Cerujano

Sales Manager Opiration Manager

Mery Chris Mark Steven

Nicky Talose
Catimabang Calimag
Worker
Marketing Manager Worker
 30 %
(teachers &
workers)
70 %
students
(public &

Market Strategy:

The squash Lumpia relies primarily upon word of mouth and strives to make those words positive and
appealing by maintaining a welcoming attitude and polite etiquette.

FAB

Features:

Squash lumpia that made of high quality of squash

Advantages:

Squash lumpia is healthy than other lumpia that we offer something new we put a twist

Benefits:

You will have a vitamin A to clean your eyesight provide the need of our eye.

ESCAPED

Economy:

Our squash lumpia is an affordable price to afford by the student and teacher because it sell for 2 for 5
pesos only.

Safety:

Our product is safe and healthy because no harm is included and also good source of energy.

Comfort:

Our product squash lumpia is easy to buy and eat because is it affordable and healthy.

Appearance:
Squash lumpia is look like plain and crispy and also good taste

Performance:

Our squash lumpia must be in a good condition to prevent contamination and serves you healthy kind of
lumpia

Esteem:

Squash lumpia we must eye catchy, crunchy and have an same size

Durability:

Our product is take long for 2 to 3 days because squash is take long period of time.

Marketing Analysis:

The squash Lumpia focus on the student and teachers on RCSPC is more affordable to the patronized of
our target market because it cost 2 for 5 pesos they can gain a lot of health benefit from our product.

Competitive Edge:

Squash Lumpia Competitive Edge is the relatively low level of competition in the local area. Squash
lumpia will position itself as a place where customer can enjoy and easy to purchase or product.

Sales Strategy

The sales strategy that JORIK’S Squash Lumpia to be used in order to convince the consumer are the
following:

JORIC’S Squash lumpia will purchase a billboard and that will include direction from the RCSPC
Campus at Lanot Roxas City to the people, where in to attract and to have idea the consumer of our
business.

JORIC’S Squash Lumpia also build out its social media present, to be known by the public in social media
to encourage and convince the people to buy and taste our product on our business so that it will
possible to gain more profit and well known successful of our business.

Financial plan

Ingredients:

Squash (grated)

Oil

Garlic

Onion

Pepper

Pork

Wrapper
Other seasonings

Tools:

Chopping board

Knife

Bowl

Frying pan

Grater

Spoon

Plate

Procedure:

1. Saute the onion and garlic

2. Add pork cook until its golden brown
3. Then add the grated squash, and add other seasoning set a side let it cool
4. Wrap the squash mixture
5. Fry until its golden brown

Oil 60

Squash 80

Onion 10

Garlic 10

Pepper 10

Pork 10

Wrapper 20

Other seasoning 20

Other expenses 50

Total= 360
 Sales Forecast
Our cost of sales is based on an average food cost of 20% for dine in dessert and 15% for point of
purchase item carry out and weekly lesson. We project a consistent food cost percentage of these
amount for the following 2 years keep food cost low while sales increase is vital to the profitability of
JORIC’S Squash lumpia.

Service Income
Items/Product or Capital Cost Suggest Detail
Services Materials & Other Whole Sale
Expenses
Squash lumpia 1,500
Product Costing 2019 2020 2021 2022
Service Income 1,500x30=45,000x12 594,000 653,400 718,740
540,000
Supplies Expenses 300x30=9,000x12 118,000 130,680 193,740
108,000
Transportation 100x30=3,000x12 39,600 45,560 47,916
36,000
Utilities 300x30=9,000x12 108,000 108,000 108,000
108,000
Rent 400x30=12,000x12 144,000 144,000 144,000
144,000
Net income 144,000 183,600 227,160 275,076
 Projected Cash Flow

Cash Receipt from 2019 2020 2021 2022

Service
Income 540,000 594,000 653,400 718,740
Paid Expenses 396,000 410,400 426,240 443,669
Cash Flow from 144,000 183,600 227,160 275,076
Operating
Expenses
CF investigating 3,000 2,500
JORIK’S Squash
Lumpia Capital
Financing 3,000 2,500
Activities
Net Change 147,000 186,100 227,160 275,076
JORIK’S Squash 147,000 333,100 560,260
Lumpia Balance
Beginning
JORIK’S Squash 147,000 333,100 560,260 835,336
Lumpia Balance
End