A STUDY OF ON-DEMAND

STREAMING VS.
TRADITIONAL TELEVISION
AND ITS IMPACT.

RESESEARCH METHDOLOGY
SUBMITTED BY: ASHWINI TRIVEDI
TO: SONIYA JHUNJHUNWALA
CLASS: SYBAF
ROLL NO: 53

1|Page
 INDEX

SR.NO Contents Page No

1 Introduction 3

2 Objectives 5

3 Review of literature 5

4 Data analysis and interpretation 12

5 Bibliography 33

6 Appendix 35

2|Page
 1. INTRODUCTION:

Small screens have become as popular as it provides cheapest entertainment

for everyone and in a relaxed manner. In the advent of this modern world our

preferences have change drastically the same way our viewing patterns from

the black and white screens to colored, LED’S and now streaming online is the

new trend. Since launching cable television quickly emerged as the media

consumption method for most of the families around the world. Cable brought

to us the most memorable and noteworthy events in the history.

Although television is still vital today, it is also stuck in an evitable quagmire.

Video on demand (VOD) has revolutionized the way video content is viewed.

It has also contributed to taking traditional cable TV to the next level thanks to

the widespread availability of high-speed broadband internet. Digital has

already generated more revenue than television as people switch to streaming

platforms every day. There are various online streaming providers like Netflix,

Hot star, Amazon Prime, Hulu, Voot which have created a place for

themselves in the entertainment industry.

Subscription video-on-demand (SVOD) services like Netflix, Amazon Prime

and Hulu have literally taken the TV viewing world by storm and transformed

the Over-the-top (OTT) viewing experience as millions of people are cutting

the cord and switching over to online streaming services to get access to their

preferred pay TV channels via live streaming. These make everything very

easily accessible to the viewers at their own time. Additionally, they also get

3|Page
to stream their favorite TV shows and movies. Not only are these Subscription

Video on Demand (SVOD) services gaining millions of viewers each year,

they are also producing their own award-winning content. Among these

Netflix has created a niche for itself in this industry and is growing day by

day.

Netflix is one of the most dominant entities in the world at the moment.

Netflix has established foothold in the world’s living room especially among

millennial. Netflix is best as it’s receives marketing due to its original contents

and encouragement of personalization. Netflix has fitted into the world’s

cultural lexicon. “Netflix and chill” became a part of common parlance in the

same way that “Goggle” made transition from a noun to a verb. Netflix impact

on how we view television is unavoidable.

The television landscape is litters with streaming sites all competing with TV

and Netflix. It is a surprise that streaming service subscribers now outnumber

the traditional pay TV subscribers. Netflix subscribers are more in control as

they have the freedom to watch and flexibility to watch as many contents as

they want at their own time frame. Netflix has altered the face of television by

elaborating aesthetics on the medium. Even though there are still plenty of

money made in television cable is experiencing a slow death just like

traditional media channels.

4|Page
 2. OBJECTIVES:

 To know different online platforms which people prefer to watch.

 To know the impact of streaming online on viewing habits of people.

 To know the effect of streaming online on traditional TV.

 To know which is the emerging platform in future.

3. REVIEW OF LITERATURE:

1. Dr. Virendra Khanna (July-December 2016) researched on “A study of

factors affecting subscription rates of Netflix in India: an empirical

study” the researcher has emphasized on the reason for low

subscription in India. The researcher has used primary and secondary

data for the purpose of the study. The researcher had prepared a

questionnaire and surveyed among the various age group. According to

it only 29% were willing to try out Netflix and other 63% maybe. It

was found that 225 out of 26 people used Netflix free trail for a month

and discontinued it later. And only 50% were ready to use it further.

The major factor pertaining to subscription rate India is that the other

provider’s Voot, Hot star, YouTube were providing digital content for

free. The researcher concluded that the growth of Netflix will increase

over the period with the penetration of the internet.

5|Page
 2. Romil Sharma (April 2016) researched on “The Netflix effect: impacts

of the streaming model on television story telling” has emphasized on

streaming model and on creative decision. The researcher analyzed the

ways sense 8 uses specific ways the tools conveys television story

through episodes and season’s. Netflix, from a distributor has become

a television itself. According to the researcher, has changed the

viewing model by releasing all the series at once rather than on weekly

basis. The researcher concludes that Netflix doesn’t represent

replacement of TV but does pose a threat on viewing habits. May of

the cable subscribers have cancel their subscriptions because of mass

online availability of choices.

3. Brenna c Davis (2016) researched on ‘The Netflix effect and defining

binge –watching”. The author has emphasized on behavioral changes

and the indulgence of binge watching of Netflix. For this purpose, the

author has reviewed the behavioral theories of the audience. The

author even questioned college students on their viewing habits. On

this basis author put forth that that students binge watch on regular

basis whichever day of the week it maybe. At least for an hour, they

watch shows. Author concluded the research by indicating that

increasing binge watching is an unusual behavior which may lead to

health issues and healthy viewing practices should be encouraged.

6|Page
 4. Osur Laura (2016) researched on “Netflix and the development of the

internet television network”. The author has emphasized on the Netflix

transitions to an internet network. Author analyzed that Netflix had

become par along with televisions innovators like HBO, Showtime,

FX, AMX. Due to this, media is a strategic way through mobile

technology. If traditional TV windows, it gave Netflix freedom over

how TV content is distributed. According to the research, 76% viewers

said that binge watching was a refuge from their busy lives and 79%

found that binge watching makes shows more enjoyable. The author

concluded that Netflix has a huge customer base, especially the young

audience. And as Netflix as bigger it will be harder to outbid their title.

5. Gautama Kumar (August 2017) researched on “Netflix: An in depth

study of their proactive & adaptive strategies” the author analyzes the

unique strategies that the company face which the company adopted to

gain the market. The author has used secondary and primary data of

methodology. According to the author’s findings Netflix’s results in

2017 had been supernormal. Netflix had adopted three strategies: 1]

original content 2] standup comedy and other popular TV shows. 3]

High rated movies. Netflix will reach the future with a wide spread

reach. The researcher concluded that the company has adopted strong

systems through which it will adapt to changing in the market. Netflix

can achieve solutions to its existing and future problems as well.

7|Page
 6. Srijaini Ganguly (September 2016) researched on “The author has

emphasized on how Netflix, Amazon prime, Hot star has changed the

fate of television shows.” The researcher‘s main motive is to know

how these will change the entertainment industry. He has used

primary source of data by asking open ended questions regarding the

same. Accordingly, online web series have an added advantage to

people as they have a choice to not just select their shows or films but

also when they want to watch them. Digital brings in the option of

viewing topics you will never be able to catch on television. He

concludes that India, there are 3 deterrents to the growth of digital

media. The first is data speed which is often much clogged. But with

the introduction of 4G, that is bound to improve. Second is data cost, it

will come down as more competition increases. The third problem is

how to consume. Thus, it will take some time period to have a

complete drastic change in entertainment industry unless all hassles are

tackled.

7. Mekam Maheshwar (February 2017) researched on “Media viewing

habits of teenagers” in this research paper, the researcher has reviewed

the various media options and habits of the individual. An adolescent

has a handpicked media with various host of preferences. The author

has used primary data of methodology. The preferences differed from

the people belonging to the different strata of the society and their

8|Page
 preferences changed accordingly. On reviewing high income families

whereas the low income family the least. The researcher concluded

that the television is the most dominant one which affects the

consumption habits of the individuals, which is further worsened with

the penetration of internet and other facilities available to them.

8. B.H Chang (December 2013) researched on “Local vs. foreign

television drama” in this researcher has reviewed to analyses and

compare the reception and consumption online dramas and local

television dramas. The researcher has used primary and secondary data

for this research. The college students where majority of the

respondents. Preferences of Korean drama, U.S drama was given to

them. Majority of the respondents prefer U.S drama for entertainment.

The researcher concluded that the superiority of U.S dramas is more

than any other local drama available to them. The corollary is that

America can maintain qualitative superiority due to its massive capital

investment.

9. Sahil shah (July 2017) researched on “Digital will overtake TV

viewership in India by 2020.” He used primary data by collecting the

daily screen use of a person. According to it number of digital natives

is increasing. They use their TV not to watch satellite TV but to stream

content using the internet. India is going to be no exception with the

influx of smart TV, and the data cost will be standardized. In his views

the internet companies will keep on investing in becoming better with

9|Page
 stickiness and time spent. This will lead to a drastic shift in the

television industry.

10. Jayachandran (April 2017) researched on “Indian television second

golden age” has emphasized on how entry of Netflix and Amazon

prime in Indian market has the potential to catalyze TV content. The

researcher has used secondary data through which he has seen the

change in the industry over the period. There are limitations in India

due broad band internet penetration, according to the author Netflix

and Amazon have high stakes which would be an advantage for them

to have a boost in their demand over the period. The author concluded

that if Netflix manages a success than it would create a pressure on

Indian cable channels.

11. Janesh v (2018) researched on “Do you watch TV anymore? – An

empirical study on India’s content consumption.” The author has seen

dynamic changes that the entertainment in industry has undergone and

is undergoing on various individual segments such original content

providers amongst many others. Here the researcher has used primary

data. Primary data consists of data that was collected from 654

individuals. Based on age factor, Netflix sees a higher percentage of

preference amongst millennia’s than age groups and over 76% of the

surveyed crowd which prefer TV shows. Such online platforms are

more preferred by millennial than older groups. The customers of

Netflix seemed to be satisfied with the service they are getting for the

10 | P a g e
 price they pay. The researcher has emphasized and came to a

conclusion that though Netflix was ranked fifth largest player in India,

but in the primary data it was ranked second. The researcher concluded

that cable TV business has a high probability of extinction due to its

high prices and low accessibility as compared to online platforms.

12. Karan sabharawal (2018) researched on “Netflix vs. Amazon: who

will win Indian battle ground?” The main objective of the author is to

compare both the players and the strategies adopted in the Indian

market. The author has used secondary data for the purpose of the

study. The content of Netflix are high but it offers enormous quality

and content for its users whereas Amazon prime contains wide range

of regional shows and movies on the sites. Netflix and amazon have to

invest a lot in content acquisition and have to create original content to

sustain in the long run. The author concluded that their content

offerings may force the viewers to subscribe them.

11 | P a g e
 4. DATA ANAYSIS AND INTERPRETATION:

TABLE 4.1: AGE GROUP OF RESPONDENTS:

CHOICES PERCENTAGE COUNT

UNDER 18 2.00% 1

18-25 54.00% 27

26-50 42.00% 21

ABOVE 50 2.00% 1

AGE GROUP
UNDER18 18-25 26-50 ABOVE 50

2% 2%

42%

54%

Out of 50 respondents surveyed, 2% fall under the category of under 18, 54%

are under the age group of 18-25. Whereas 42% come under 26-50 and 2%

above 50.

12 | P a g e
Table 4.2: GENDER OF RESPONDENTS:

CHOICES PERCENTAGE COUNT

MALE 44.00% 22

FEMALE 56.00% 28

GENDER
MALE FEMALE

44%
56%

The number of males surveyed are less i.e. 44% as compared to the females,

56%.

13 | P a g e
TABLE: 4.3 EDUCATION QUALIFICATION:

CHOICES PERCENTAGE COUNT

MARTICULATE 6.00% 3

H.SECONDARY 20.00% 10

GRADUATE 58.00% 29

P.GRAGUATE 6.00% 3

DIPLOMA 6.00% 3

OTHER 4.00% 2

EDUCATION QUALIFICAITION
Marticulate H.secondary Graduate P.graduate Diploma Other

4% 6%
6%
6%
20%

58%

The respondents surveyed fall highest in the category of graduates which are

58% which is followed by 20% comprising being in higher secondary,

Matriculate, diploma, post graduate have the same number of 6%. The

respondents with other qualifications are 2%.

14 | P a g e
TABLE 4.4: OCCUPATION:

CHOICES PERCENTAGE COUNT

STUDENT 50.00% 25

SERVICE 16.00% 8

BUSINESS 6.00% 3

PROFESSIONAL 14.00% 7

OTHER 14.00% 7

OCCUPATION

30

25
25
20

15

10

5 8 7 7
3
0
STUDENT SERVICE BUSINESS PROFESSIONAL OTHER

The number of students are more, it consists of 50% of the population.

Respondents in the service sector are 16%. The business category is the lowest

that of only 6%. 14% is shared by professional and other occupation.

15 | P a g e
TABLE 4.5: INCOME GROUP OF RESPONDENTS:

CHOICES PERCENTAGE COUNT

UPTO 1,00,000 56.00% 28

1,00,001-5,00,000 22.00% 11

5,00,000-10,00,000 12.00% 6

10,00,001-15,00,001 2.00% 1

ABOVE 15,00,0001 8.00% 4

60 INCOME GROUP
50

40

30

20

10

The respondents falling in the category of up to 1 lakh are the highest. And

then between 1lakh to 5 lakh i.e. 22%. Followed by category between 5lakh to

10 lakh i.e. 12 %, above 15 lakh 8%. The lowest is between 10 lakh to 15

Lakh.

16 | P a g e
TABLE 4.6: PREFERENCE OF RESPONDENTS:

CHOICES PERCENTAGE COUNT

YES 88.00% 44

NO 12.00% 6

PREFERNCE
YES NO

12%

88%

From the collected data, 88% refer viewing online whereas 12% don’t prefer

watching entertainment online.

17 | P a g e
TABLE 4.7: PLATFORM PREFFERED BY THE RESPONDENTS:

CHOICES PERCENTAGE COUNT

NETFLIX 34.00% 17

AMAZON PRIME 14.00% 7

HOTSTAR 22.00% 11

OTHERS 30.00% 15

PLATFORM
NETFLIX AMAZON PRIME HOTSTAR OTHERS

OTHERS NETFLIX
31% 33%

AMAZON
HOTSTAR PRIME
22% 14%

The maximum number of respondents prefer watching on Netflix i.e. 33%.

Hot star contributes to 22% and Amazon prime the least that is 14%. Many of

them also prefer watching on other available platforms.

18 | P a g e
TABLE 4.8: PLATFORM FOR MONEY AS PER RESPONDENTS:

CHOICES PERCENTAGE COUNT

NETFLIX 37.00% 18

AMAZON PRIME 22.00% 11

HOTSTAR 16.00% 8

OTHERS 24.00% 12

PLATFORM FOR MONEY

NETFLIX AMAZON PRIME HOTSTAR OTHERS

25%
37%

16%

22%

The respondents find Netflix more in terms of suiting their pockets having

37% followed by Amazon prime 22%. Hot star only has 16% whereas the

other platforms have 24%

19 | P a g e
TABLE 4.9.: REASON WHY RESPONDENTS CHOSE TO SHIFT

ONLINE:

CHOICES PERCENTAGE COUNT

FRIEND”S INFLUNCE 8.00% 4

TIME FLEXIBILITY 44.00% 22

MORE VARIETY AND 32.00% 16

CHOICES

OTHERS 16.00% 8

SHIFT TO ONLINE
25

20

15

10

0
FRIEND'S INFLUNCE TIME FLEXIBILITY MORE VARIETY AND OTHERS
CHOICES

On reviewing on the reason behind which they shifted, time flexibility is the

main reason behind it. 32% of the respondents found that it gave more variety

20 | P a g e
to them. 8% just because of their friend’s influence. And 16% because of

some other reasons.

TABLE 4.10: GENRE PREFERED BY RESPONDENTS:

CHOICES PERCENTAGE COUNT

CRIME 22.00% 11

HORROR 8.00% 4

ANIME 2.00% 1

ROMANCE 12.00% 6

DRAMA 18.00% 9

COMEDIES 34.00% 17

SCI-FI 4.00% 2

GENRE
18 17

16

14

12 11

10 9

8
6
6
4
4
2
2 1

0
CRIME HORROR ANIME ROMANCE DRAMA COMEDIES SCI-FI

21 | P a g e
Majority of the respondents prefer comedy as the most viewed genre. 22% of

the respondents like watching Crime. 18% drama, 12% romance is being

viewed. 8% prefer watching Horror. 4% and 2% prefer watching sci-fi and

anime respectively.

TABLE 4.11: OPINION ON ARTICIAL INTELLIGENCE:

CHOICES PERECENTAGE COUNT

YES 66.00% 33

NO 34.00% 17

ARTIFICIAL INTELLIGENCE
35

30

25

20

15

10

0
YES NO

The artificial intelligence according to the respondents has reached to 66% of

the respondents expectations, whereas 34% denied to it.

22 | P a g e
TABLE 4.12: DURATION FOR HOW LONG RESPONDENTS VIEW:

CHOICES PERCENTAGE COUNT

LESS THAN 1 HOUR 36.00% 18

1-2 HOURS 36.00% 18

2-3 HOURS 14.00% 7

3-4 HOURS 4.00% 2

MORE THAN 4 HOURS 10.00% 5

DURATION
LESS THAN 1 HOUR 1-2 HOURS 2-3 HOURS 3-4 HOURS MORE THAN 4 HOURS

10%
4%

36%
14%

36%

36 % of the respondents watch less than an hour, the same percentage is

shared by respondents watching between 1-2 hours. 14% watch for 2-3 hours.

Whereas 10% watch more than 4 hours and 4% between 3-4 hours.

23 | P a g e
TABLE 4.13: INTEREST INCASE OF TOO MANY

SEASONS/EPISODES:

CHOICES PERCENTAGE COUNT

YES 58.00% 29

NO 42.00% 21

INTEREST
35

30

25

20

15

10

0
YES NO

According to the survey, majority of the respondents lose interest if there are

too many seasons an episodes.

24 | P a g e
TABLE 4.14: DEVICES USED BY RESPONDENTS FOR WATCHING:

CHOICES PERCENTAGE COUNT

TV 26.00% 13

MOBILE 58.00% 29

DESKTOP/LAPTOP 16.00% 8

DEVICES
TV MOBILE DESKTOP/LAPTOP

16%
26%

58%

Majority of the respondents watch entertainment online on their mobiles, 16%

prefer watching on their laptops and the remaining 26% on their TV.

25 | P a g e
TABLE 4.15: OPINION FOR SUBCRIPTION TO VIEW:

CHOICES PERCENTAGE COUNT

ADS FOR FREE 66.00% 33

SUBSCRIPTION 10.00% 5

NO PREFERENCE 24.00% 12

SUBSCRPTION OPINION
35

30

25

20

15

10

0
ADS FOR FREE SUBSCRIPTION NO PREFERENCE

On asking their opinion whether on the subscription opinion, 66% prefer ads

for free, 24% have no preference and 10% prefer subscription.

26 | P a g e
TABLE 4.16: PREFERENCE OF RESPONDENTS FOR WATCHING

ALONE OR WITH OTHERS:

CHOICES PERECENTAGE COUNT

ALONE 58.00% 29

WITH OTHERS 8.00% 4

BOTH 34.00% 17

VIEWING PREFERENCE
ALONE WITH OTHERS BOTH

34%

58%

8%

The majority of the respondents prefer watching alone, i.e. 58%. And 8% with

others and 34% prefer both.

27 | P a g e
TABLE 4.17: ACTIVITY USUALLY PERFORMED BY

RESPONDENTS WHILE WATCHING:

CHOICES PERCENTAGE COUNT

EAT 16.00% 8

SIT 32.00% 16

LAY DOWN 52.00% 26

USUAL HABITS WHILE WATCHING

30

25

20

15

10

0
EAT SIT LAY DOWN

52% of the respondent’s laydown and watch the entertainment, 16% eat while

watching and 32% sit and watch.

28 | P a g e
TABLE 4.18: VIEWS OF RESPNDENTS WHETHER GOING ONLINE

IS BETTER IN FUTURE:

CHOICES PERCENTAGE COUNT

YES 68.00% 34

NO 32.00% 16

FUTURE OPINION
40

35

30

25

20

15

10

0
YES NO

68% respondents have a view that online watching is better in future while

remaining don’t have this view.

29 | P a g e
TABLE 4.19: RESPONDENTS VIEW ON EFFECT OF ONLINE

WATCHING:

CHOICES PERECENTAGE COUNT

YES 52.00% 26

NO 48.00% 24

EFFECT OF ONLINE VIEWING

YES NO

48%
52%

52% of the respondent’s daily routine has been affected by watching online.

And 48% of the respondent’s daily routine isn’t affected.

30 | P a g e
FINDINGS AND CONCLUSIONS:

With the penetration of the internet many on demand service providers have

been formed which are trying to create a niche for themselves globally. The

online streaming has far more flexibility as compared to the television drama.

The respondents prefer on demand streaming rather than watching television.

A wide variety of genres on it makes the viewer’s more attracted towards it.

The respondents belonging to various age group also prefer to watch online.

The most preferred ones from the online service providers is Netflix and Hot

star. And the most suitable for the pockets is Netflix, which makes it one of

the most viewed and preferred platform by the respondents. The findings also

reveals that time flexibility is the main reason for their shift to online. Ads for

free is the most suitable option for the respondents. On demand streaming is

the most beneficial in the future as it has better prospects. Based on the

findings, the streaming online will not fully drop the demand for traditional

TV but definitely reduce its demand with more access to internet and various

development of electronic devices.

India, too has joined the bandwagon of original web shows, with both fiction

and non-fiction web shows finding a fair number of hardcore viewers. The

ecosystem has really evolved in India, with mobile driving massive growth for

online video consumption.

31 | P a g e
SUGGESTIONS:

Netflix and Amazon prime maybe eyeing the same pie, but they have a

slightly different approach for the Indian market. Hot star, has limited catalog

of movies, but have they entire catalog of their widely watched current and

past movies. Hot star stands out amongst them and aims to take on foreign

players head on. Before Netflix and Amazon prime video arrived there were

more than one homegrown video streaming service in India but most of them

were media companies and television broadcasters to explore the new media

for their existing content and offer new-age content to attract a newer, younger

audience.

The leading streaming services in India together generate billions of minutes

of watch per time per month. There is clearly space for more than one player,

including the homegrown ones with content focus. The traditional TV won’t

come to an end if they upgrade with technology and make the use of it more.

Everything is a double edged sword, the same comes with online streaming,

over using may lead to health problems but proper utilization of the means

available to us, won’t harm us.

32 | P a g e
 5. BIBLIOGRAPHY

1) Virendra Khanna, “A study of factors affecting subscription rates of

Netflix in India: an empirical approach “, international journal of

electric and electronics engineers, volume no 8, 02 July-December

2016.

2) Romil Sharma, “The Netflix effect: Impacts of the streaming model on

television storytelling.” Doctoral thesis submitted to Wesleyan

University, Middletown, Connecticut, April 2016.

3) Davis Brenna, “The Netflix effect and defining binge –watching”

(2016) undergraduate research posters.

4) Osur Laura, “Netflix and the development of the internet television

network” (2016) dissertations – all paper 448.

5) Gautama Mandal, “Netflix: in depth and proactive & adaptive

strategies to drive growth” International journal of management and

social, Vol no 08 issue 02 august 2017 pg. no 152-161.

6) Srijani gangul, “How Netflix and hot star are changing the fate of

television shows.” Mail today september18, 2016

7) Mekam maheshwar, “Media viewing habits of teenagers”,

International journal of research and management, economics and

commerce, Vol no 07, issuse2, February 2017, page 1-9

33 | P a g e
 8) BH change, “Local vs. foreign television drama”, International journal

of contents, Vol 09, Issue no 4, December 2013.

9) Sahil shah “Digital will take TV viewership in India by 2020”, July 31,

2017.

10) Jayachandran, “Indian television’s second golden age”, live mint 14

April, 2017.

11) Janesh V, “Do you watch TV anymore? AN emperical study of

India’s content consumption”, April 2018.

12) Karan sabharwal “Amazon vs. Netflix: who will win Indian

battleground?” International journal of multidisciplinary research and

development, volume no 5, issue 2, February 2018, page no 140-142.

34 | P a g e
 6. APPENDIX

QUESTIONNAIRE

A STUDY OF: ON-DEMAND STREAMING VS.

TRADIT IONAL TV AND ITS IMPACT.

NOTES:

 The contents of this form will be treated strictly

confidential.
 The information given will be used only for the
academic purposes and will be tabulated in such a
manner that it would not be possible to identify t here
in the facts pertaining to any particular individual.
 Please choose appropriate options. The numbers in the
boxes are computer codes. Please do not alter or
overwrite.
 Please answer every statement. Else, the entire form
will be unusable.

1] Select your age group:

AGE UNDER 18 18- 25 26-50 50 &ABOVE

2] Please select your gender:

GENDER MALE FEMALE

35 | P a g e
3] Select your education qualification:

o Matriculate
o Higher secondary
o Graduate
o Post graduate
o Diploma
o Other
4] Select your occupation:

Occupation Student Service Business Professional Any other

5] Select your income group:

UPTO 1,00,000 1,00,001- 5,00,001- 10,00,001- Above

5,00,000 10,00,000 15,00,001 15,00,001

6] Do you prefer online platforms to watch entertainment?

o Yes
o No
7] Which online platform do you prefer?

o Netflix
o Amazon prime
o Hot star
o Others
8] According to you which of these platforms is value for money?

o Netflix
o Amazon prime
o Hot star
o Others

36 | P a g e
9] Why did you shift from television to online platform?

o Friend’s influence
o Time flexibility
o More variety and choices
o Others
10] Which genre do you prefer the most?

o Crime
o Horror
o Anime
o Romance
o Drama
o Comedies
o Sci-fi
11] Has Artificial Intelligence reached in terms of predicting what you want to
watch?

o Yes
o No
12] FOR HOW LONG YOU KEEP ON WATCHING THE SHOWS?

o Less than 1 hour

o 1-2 hours
o 2-3 hours
o 3-4 hours
o More than 4 hours
13] Do you lose interest in a series just because it has too many episodes?

o Yes
o No
14] What device do you watch online on?

o TV
o Mobile
o Desktop/Laptop

37 | P a g e
15] Would you rather pay a subscription to view without ads or view for free
with ads?

o Ads for free

o Subscription
o No preference
16] Do watch online with other people or by yourself?

o Alone
o With others
o Both
17] What do you (mostly) while watching movies and series online?

o Eat
o Sit
o Laydown
18] Do you think going online to watch entertainment is better in future?

o Yes
o No
19] Is watching online affecting your regular routine?

o Yes
o No
Suggestions:

38 | P a g e