Professional Documents
Culture Documents
future group
Summer Training Report Submitted
In partial fulfillment of the requirements for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
Neha Kumari
Admission No. 2013MB0035
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DECLARATION
PLACE: Dhanbad
DATE: 18/08/2014
SIGNATURE OF CANDIDATE
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ACKNOWLEDGEMENT
It is difficult to express in words and thoughts our gratitude for the people who has helped me to
complete this Project successfully. Nevertheless, an attempt is made to acknowledge a few of
them, without whom, this Project would not have been completed.
I also express my thanks from the bottom of my heart to our beloved and respectful Head of
Department Prof. J. K. Pattnaik for having provided me this excellent opportunity to do
Summer Internship Project (SIP) at Future Group.
I am very much grateful to my Project Mentor Mrs. Silva Sarkar, Deputy Manager (HR) who
not only gave me invaluable suggestion and guidance, but also a source of encouragement
throughout my project work.
I express my Gratuity towards the BB-Salt Lake and BB-Diamond City Store HRs for helping
me in completion of my Survey and sharing their valuable experiences.
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TABLE OF CONTENTS
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4.1 Descriptive Analysis 36
4.2 Inferential Analysis 57
5. 5.1 Conclusion 59
5.2 Recommendation 60
References 61
Appendix 62
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SYNOPSIS OF THE REPORT
The Research project entitled “The study on effectiveness of Training and Development for
Future Group Employees at Big Bazaar” is an attempt to study and analyze the Training and
Development programs provided by the company to all Band employees from Band 1 to Band 4.
It will help me to study the enhancement of knowledge and skills of employee to perform the job
better and feedback on its effectiveness.
It also aims to understand the benefit received to the employees for undergoing the various
training and development programs in Zonal as well as in-store for the better performance of the
job.
The research design consists of the Descriptive research as it analyzes the effectiveness of T&D
using statistical tools. The data was collected through well structured questionnaires including
both open ended and closed ended (5 point Likert Scale) questions. The questionnaire is divided
into two parts (Avatar Training program and Unnati Training program). About 50 employees
were considered for the sample size out of 80 employees from BB-Salt Lake and BB-Diamond
City in Kolkata.
In the course of the study, it was found that almost 100% of the employees are benefitted from
the Training and Development Program and the entire Band 1 employees are satisfied with the
Avatar and Unnati Training programs. More importantly, the Alternate Hypothesis taken in the
study proves to be true, i.e. there is a significant relationship between the effectiveness in T&D
and Job Performance of the workforce.
The study gives some great recommendations to create innovation in the training programs to
make a competitive edge over its competitors. These ideas are mainly provided by the Band 1
employees during the Survey period. Hence, this Report provides an overall insight about the
topic related to Future Group and gave great experience to me in the Human Resource
Development and Human Resource Management field.
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Chapter 1
1. 1 INTRODUCTION
As organizations strive to compete in the global economy, differentiation on the basis of the
skills, knowledge, and motivation of their workforce takes on increasing importance. According
to a recent industry report by the American Society for Training and Development (ASTD), U.S.
organizations alone spend more than $126 billion annually on employee training and
development (Paradise 2007). “Training” refers to a systematic approach to learning and
development to improve individual, team, and organizational effectiveness (Goldstein & Ford
2002). Alternatively, development refers to activities leading to the acquisition of new
knowledge or skills for purposes of personal growth.
I believe that training in work organizations is an area of applied psychological research that is
particularly well suited for making a clear contribution to the enhancement of human well-being
and performance in organizational and work settings as well as in society in general.
Training: the systematic approach to affecting individuals’ knowledge, skills, and attitudes in
order to improve individual, team, and organizational effectiveness.
Development: systematic efforts affecting individuals’ knowledge or skills for purposes of
personal growth or future jobs and/or roles.
Training is the acquisition of the technology which permits employees to perform to standard.
Thus training may be defined as an experience, a discipline, or a regimen that causes people to
acquire new, predetermined behaviors. Whenever employees need new behaviors, then we need
a training department.
Why have a T&D department? Because to achieve desired results, organizations need to appoint
employees responsible for:
Training people to do their present tasks properly.
Educating certain employees so they can assume greater responsibilities in the future.
Developing people and entire organizations for the foreseeable and Unforeseeable future.
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Training to facilitate both individual and organizational performance.
Identification of training needs is important from both the organizational point of view as well as
from an individual's point of view. From an organization's point of view it is important because
an organization has objectives that it want to achieve for the benefit of all stakeholders or
members, including owners, employees, customers, suppliers, and neighbours. These objectives
can be achieved only through harnessing the abilities of its people, releasing potential and
maximizing opportunities for development. Therefore people must know what they need to learn
in order to achieve organizational goals. Similarly if seen from an individual's point of view,
people have aspirations, they want to develop and in order to learn and use new abilities, and
people need appropriate opportunities, resources, and conditions. Therefore, to meet people's
aspirations, the organization must provide effective and attractive learning resources and
conditions. And it is also important to see that there is a suitable match between achieving
organizational goals and providing attractive learning opportunities.
As we know Retail Sector is an emerging concept in India where Future Group has made its
place in the market. Most of the people (employees) are unaware of its working, so they face
problems in carrying out their work in a most effective way. To help them and also to meet the
organizational goals, Future Group has focused into its HRD and made Training and
Development Department named “Future Learning and Development Centre”. In my report, I
will further highlight the effectiveness of Training and Development and how it helps the
employees to perform their job effectively.
This research guides me with an opportunity to explore in the field of Human Resources
Development. This research provides the feedback of people involved in the Training and
Development Programs and its process. Apart from that it would provide me a great deal of
exposure to interact with the employees of the company and identify their needs and wants.
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It helps to provide insights to support future research regarding strategic guidance for
organizations that are both providing and using different programs in Training and Development
for the workforce in a most effective way.
It will also help me to study the enhancement of knowledge and skills of employee to perform
the job better and feedback on its effectiveness.
This report deals with Descriptive research design because it describes data and characteristics
about the phenomenon being studied. According to this study investigation was conducted for
some definite purpose with the help of a structural Questionnaire distributed to 50 Band 1
(TM/TL) employees using Simple random sampling method to gather Primary information as
much as possible. Primary data is also collected from Live Training Programs conducted.
Secondary information is collected through the company’s portal, journal, and annual report and
research papers.
Data Analysis is done through statistical tool using Column graphs, Pie charts, and T-test for
Hypothesis testing as it is a descriptive research.
Organizations are systems designed to achieve a goal or perform a particular function such as
delivering a completed product to a customer. To illustrate our point, we will use a cafeteria
analogy to describe the systematic nature of organizational processes. Although the organization
as a whole is a system, it is also comprised of built-in subsystems and sub-processes. The
subsystems and sub-processes are designed to achieve the sub-goals that are necessary to
produce the overall output. For instance, the process of delivering the receipt to the customer is a
sub-process of the overall goal of the cafeteria.
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To continue with our analogy, imagine yourself in line at a cafeteria. You come to the coffee urn
and turn the spigot. Out comes some coffee. Presumably, when the liquid went into the machine,
it was water—not coffee. When the coffee grounds were put into the machine, they weren’t in
consumable, drinkable form. The water and the coffee are the material “inputs” to the system
called a coffee machine; the “output” is drinkable coffee. But someone had to add the water and
the coffee grounds. This person is also an input.
The organizational processes are another component of the organizational systems. Processes
represent the series of planned steps involved as an organization progresses toward its final
output. The work performed within the system and subsystems transforms the inputs into
outputs.
The ability to recognize the systems and subsystems of an organization is an important element
in all training and development activities. Training and development exists to promote individual
and organizational excellence by providing opportunities to develop workplace skills. The design
and implementation of effecting training interventions cannot be accomplished without first
identifying the various processes operating within the system. The Human Resource
Development (HRD) or Training and Development Department are a familiar subgroup in most
organizations because the people of any organization are like the water put into the coffee
machine: for their output to be acceptable, they must change from what they were when they
reported for work. At that time, they neither knew what a proper output looked like nor were
they familiar with the technology by which to achieve it. They must be prepared—trained—to do
their jobs.
It is a learning process that involves the acquisition of knowledge, sharpening of skills, concepts,
rules, or changing of attitudes and behaviours to enhance the performance of employees.
Training also helps a person cultivate appropriate and desired behavior and attitude towards the
work and people.
Training is a process through which a person enhances and develops his efficiency, capacity and
effectiveness at work by improving and updating his knowledge and understanding the relevant
skills relevant to his or her job. Unless training is provided, the jobs and lives of employees in
organizations are at stake.
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Training is about knowing where you stand (no matter how good or bad the current situation
looks) at present, and where you will be after some point of time. Training is about the
acquisition of knowledge, skills, and abilities (KSA) through professional development.
There are a number of training methods available; Use of a particular method depends on
the type of trainees’ viz. worker, supervisor and manager. Basically these methods can be
classified into following categories:
1. Induction training:
Here, training is given to newly joined employees. The main objective of this training is
to give an idea to the employee about the particular work. It is concerned with orienting a new
employee to a new environment.
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2. On-the-job training:
Here, the individual is placed on a regular job and taught the skills necessary to perform
that job. The trainee learns under the supervision and guidance of a qualified worker or
instructor. It gives firsthand knowledge and experience under the actual working conditions.
3. Apprenticeship training:
4. Job Rotation:
This involves the movement of the trainee from one job to another. The trainee receives
job knowledge and gains experience from his supervisor or trainer in each of the different job
assignments. This method gives an opportunity to the trainee to understand the problems of
employees on other jobs.
5. Coaching:
The trainee is placed under a particular supervisor who functions as a coach in training
the individuals. The supervisor provides feedback to the trainee on his performance and offers
him some suggestions for improvements. But the trainee may not have the freedom or
opportunity to express his own ideas.
6. Job Instruction:
This method is also known as training through step by step. The trainer explains to the
trainee the way of doing the jobs, job knowledge and skills and allows him to do the job. The
trainer appraises the performance of the trainee, provides feedback information and corrects the
trainee.
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7. Committee Assignments:
A group of trainees are given and asked to solve an actual organizational problem. The
trainees solve the problem jointly. It develops teamwork.
The trainee is separated from the job situation and his attention is focused upon learning
the material related to his future job performance. Since the trainee is not distracted by job
requirements, he can place his entire concentration on learning the job rather than spending his
time in performing it. There is an opportunity for freedom of expression for the trainees.
9. Vestibule training:
Actual work conditions are simulated in the classroom. Material, files and equipments,
which are used in actual job performance, are also used in training. This type of training is
commonly used for training personal for clerical and semi-skilled jobs. Theory can be related to
practice in this method.
10. Role-playing:
The instructor organizes the material and gives it to a group of trainees in the form of a
talk. To be effective, the lecture must motivate and create interest among the trainees. This
method is direct and can be used for a large group of trainees. Costs and time involved are
reduced.
This method involves a group of people who pose ideas, examine and share facts, ideas
and data, test assumptions and draw conclusions, which contribute to the improvement of job
performance.
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13. Programmed instruction:
Determine the training needs through job description, performance appraisal, potential
appraisal and discussion with employees.
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Training Development
Training and development can be initiated for a variety of reasons for an employee or group of
employees, e.g.:
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3. Customer service: Increased competition in today's global marketplace makes it critical
that employees understand and meet the needs of customers.
4. Diversity: Diversity training usually includes explanation about how people have
different perspectives and views, and includes techniques to value diversity
5. Ethics: Today's society has increasing expectations about corporate social responsibility.
Also, today's diverse workforce brings a wide variety of values and morals to the
workplace.
6. Human relations: The increased stresses of today's workplace can include
misunderstandings and conflict. Training can people to get along in the workplace.
7. Quality initiatives: Initiatives such as Total Quality Management, Quality Circles,
benchmarking, etc., require basic training about quality concepts, guidelines and
standards for quality, etc.
8. Safety: Safety training is critical where working with heavy equipment , hazardous
chemicals, repetitive activities, etc., but can also be useful with practical advice for
avoiding assaults, etc.
9. Sexual harassment: Sexual harassment training usually includes careful description of
the organization's policies about sexual harassment, especially about what are
inappropriate behaviors.
There are numerous sources of online information about training and development. Several of
these sites (they're listed later on in this library) suggest reasons for supervisors to conduct
training among employees. These reasons include:
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Enhanced company image, e.g., conducting ethics training (not a good reason for ethics
training!)
Risk management, e.g., training about sexual harassment, diversity.
Future Group believes that the development and growth of its people is directly related to the
development of its businesses. A trained employee is more confident and content and therefore
more productive and performs better at work.
Types of Training
Prarambh Ex
(Induction)
Avatar
Unnati
Non-Avatar
(like LOB, FBB
Style Genie)
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1.4.9.1 AVATAR PROGRAMS (1-3 days/ program): These programs are provided
to all the band of employees after the induction (Prarambh Ex) program. It consists of a series of
programs carried out during the working period of an employee such as:
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Experience in other LOB Training.
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1.4.9.2 UNNATI PROGRAMMES (2-3 hrs/program): These programs are
conducted in the store of Big Bazaar (BB) while performing the current job. Such programs
include:
A range of delivery methods are offered by the Group to provide the relevant and most effective
training solution in the most cost effective manner.
These are as follows:
4. Store Guru ‐ Store Gurus are responsible to deliver training on Process Excellence and
Product Knowledge in the Store and help store Karta’s to turn the store into a centre of
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excellence for retail knowledge and skills, and building self sufficiency at the store level. Not
only has this mode of learning extremely cost effective but also enhances employee engagement
and motivation to a great extent within the environment of the store.
5. On Job Training – Some aspects of a job are best understood while actually performing it.
Future group promotes the practice of Unnati – On the Job learning simultaneously while
working to facilitate employees to understand and gain the knowledge skills and attitude required
to perform the given task at hand in the most effective manner.
6. Coaching & Mentoring – The Group realizes the importance of achieving business goals
through coaching and mentoring initiatives. The organization encourages a culture of coaching
and mentoring for personal growth and professional development. Coaching and mentoring is a
process that enables learning and development to impact performance positively. Various
methods and styles are used in the most appropriate manner to bring out effective professional
and personal development of the employees in Future Group.
7. Time Bound Learning and Growth Plan – Future Group’s employees in the stores
form the backbone of its business and the group realizes the importance of training and
developing them completely. Avatar ‐ A Time bound learning and growth plan for every role
holder in the store is run by the Group in Future Learning and Development Centre (FLDC).
This 72 month learning program is to enable a team member become a Store Karta.
1.4.9.4 How the Training Process is being carried out at Future Group?
To provide training to the employees at Future Group, a systematic process is carried out by the
Human Resource Department.
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Store Manager identifies the
Training need of the employees in
the Future Group store
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Pre Assessment Test is held before
the inception of the Training Program
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Chapter 2
Group Vision:
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in
the most profitable manner.
Group Mission:
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
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We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful
Finance:
Central
E- Zone
Big
Bazaar
HomeT
Aadhar
own
Future
Group
Food
Bazaar Brand
Factory
Planet
KB's
Store
Fair
price
Navaras
Businesses:
Future Group’s businesses focus on developing and operating modern retail, brands and
distribution networks for the consumption sector in India. Built over more than two decades, the
group’s flagship companies focus on three distinct businesses hypermarkets business operated by
Future Retail Limited, an integrated lifestyle fashion business operated by Future Lifestyle
Fashion Limited and an FMCG and food distribution business operated by the Future Consumer
Enterprise Limited. While retail forms our core business activity, our group’s subsidiaries are
present in consumer, insurance, brand development, real estate development, retail media and
logistics. We have aligned our business opportunities with the broad objective of being a catalyst
in India’s consumption-led growth. In line with leading retailers of the world, Future Group
aspires to capture a significant portion of India’s consumption and contribute to a significant
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proportion of our GDP. As the Indian economy matures, it is upon us to lead India’s
consumption story, achieving inclusive and profitable growth with sustainable value creation.
a) Retail
b) Insurance
c) Services
Retail Chains:
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MILESTONE
Big Bazaar is a hypermarket under Future Group. It caters to every need of our family. Big
Bazaar scores over other stores is its value for money proposition for Indian customers. With the
ever-increasing array of private labels, it has opened doors in the world of fashion and general
merchandise, including home furnishings, utensils, crockery, cutlery, sports goods and much
more at prices that will surprise customers.
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History of Big Bazaar:
The first Big Bazaar store, with an area of about 24,000 square feet, opened on VIP Road,
Kolkata in August 2001. This was followed by stores in Hyderabad, Bangalore, Mumbai and
Gurgaon. The initial categories on offer were apparel, general merchandise and food. Later,
several brands from categories like electronics, furniture, music, communications and books
were added to the bouquet of products. Big Bazaar implemented SAP in 2005 to run its stores in
the most efficient manner that technology could provide. With an increasing number of
customer’s patronizing its stores, it was time for Big Bazaar to reach out to them. To pay tribute
and to tell them how much they were appreciated, Big Bazaar launched a co-branded credit card.
In association with ICICI bank, the Big Bazaar-ICICI Bank credit card made its first appearance
in May, 2002. As an extension of its customer relationship initiatives it also launched Shakti, a
credit card for housewives, in February 2006. The card was unique, for it required no proof of
income.
Presently there are 13 Stores of Big Bazaar in Kolkata Region and 52 Stores of Big Bazaar in
East Zone.
Chief People
Officer
Manager
Deputy Manager
Deputy Manager
(Recruitment & Manager (Welfare)
(HRD)
Selection)
Assitant manager
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Organizational Structure of Big Bazaar
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Chapter 3
My study deals with Descriptive Research Design. Descriptive research, also known as
statistical research, describes data and characteristics about the population or phenomenon being
studied. Descriptive research answers the questions who, what, where, when and how.
Sampling Frame: The respondents are the Band 1 (TM/TL) employees from BB-Salt Lake
and BB-Diamond City.
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Sampling Method: A sample design is a finite plan for obtaining a sample from a given
population. Simple random sampling is used for this study.
Sample Size: Number of the sampling units selected from the population is called the size of
the sample. Sample of 50 respondents were obtained from the population of 80.
Sampling Procedure: The procedure adopted in the present study is probability sampling.
Under this sampling design, every item of the frame has an equal chance of inclusion in the
sample.
Primary Sources:
Primary data are in the form of “raw material” to which statistical methods are
applied for the purpose of analysis and interpretations. The primary sources are Interview with
the employees and data collected through Questionnaire. Another Primary source of data
collection is the Live Training Programs attended during the SIP Period.
Secondary Sources:
Secondary data are in the form of finished products as they have already been
treated statistically in some form or other.
The secondary data mainly consists of data and information collected from
records, company websites and also discussion with the management of the organization.
Secondary data was also collected from company’s website, company’s portal, journals,
magazines and books.
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3.2.2 QUESTIONNAIRE DESIGN:
The questionnaire is comprised of 19 questions (Part 1-Avatar Training, Part 2-Unnati Training)
which covered all the aspects of measuring “the effectiveness of training and development”.
Presentation of Data:
The data are presented through Pie-charts, Column graphs and tables.
H0: There is no significant relationship between the effectiveness of Training and Development
and the Job Performance of the Workforce.
H1: There is a significant relationship between the effectiveness of Training and Development
and the Job Performance of the Workforce.
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3.4 DATA ANALYSIS PROCESS
1. The data was collected through questionnaire. The response from the respondents may not be
accurate.
2. The sample taken for the study was only 50 and from only two project site/Stores so the
results drawn may not be accurate for all employees.
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Chapter 4
ANALYSIS AND INTERPRETATION
4.1 Descriptive Statistics
Analysis based on questions asked:
TABLE 1: Does your Organization identify the Training needs of the employees?
1. Strongly Agree 45 90
2. Agree 5 10
3. Neutral 0 0
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 1
50
45
40
35
30
25
20
15
10
5
0
Strongly Agree Agree Neutral Disagree Strongly
Disagree
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Inferences: All the employees are aware that their organization identifies their Training
needs. This means that almost all of them are aware of the Training and Development Programs
being held for them.
TABLE 2: What are the Avatar Programs you have attended till date?
19 Vridhi (CD) 2
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Selling Customer Gurukul-women Communication
Skill* Resolution Question 2 special skills*
1% 1% 1% 1%
Vridhi (CD)
Cashiering for Non- 1%
Cashier
1%
Customer Service
Prarambh Ex 27%
26%
Inferences: The Respondents have attended 19 Avatar Training programs till date.
The analysis shows that almost 49 respondents i.e., 98% of respondents have attended
Prarambh Ex Training.
All the 50 respondents i.e., 100% of employees have attended Customer Service
Training.
Rest 5-6% of respondents have attended few of the major Avatar Training Programs like
Team Management, Gurukul, Inventory and Shrinkage Mgmt, Product Knowledge,
Cashiering for Cashier, Retail Excellence, etc.
Very few respondents have done Vikas, Vridhi – Career Progression training for the
Promotional Training from TM to TL.
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TABLE 3: Are you satisfied with the above mentioned Avatar Programs?
S NO. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. Strongly Agree 40 80
2. Agree 10 20
3. Neutral 0 0
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 3
45
40
35
30
respondent
25
20
15
10
5
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 40 10 0 0 0
Inferences: All the 50 respondents are satisfied with the above mentioned Avatar Programs.
They are highly satisfied with these Programs and are ready to do any further such Training
again.
TABLE 4: Are you benefitted with the Training Program? What are the benefits did you
receive?
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S Benefit Types of Benefits Received No. of
No. Received responde
(Yes/No) nt
Benefitte
d/Benefit
1 Yes (50
Respondents)-
100%
1.1 Able to implement the Learning Procedure 50
1.2 Customer Satisfaction 45
1.3 Gain Product Knowledge, USP of Product 20
1.5 Fashion and Design Sense 5
1.6 Attending customer in an effective way 34
1.7 Leadership skills 2
1.8 Friendly nature towards customers 19
1.9 Self Development:- Self Belief, Proper Body Language, 8
Extrovert behavior, Self Confidence, Personality
Development, Discipline, Values.
1.10 System knowledge, Departmental knowledge 6
1.11 Operational Process 7
1.12 Systematic working 5
1.13 Shrinkage control 10
1.14 business knowledge 2
1.15 Growth oriented, Sales knowledge 15
1.16 Dealing with customers, understood customer 25
psychology
1.17 Team Management 4
1.18 Freight in-out Knowledge 4
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Inferences: All the 50 Respondents are benefitted from the Avatar Training Program. The
Benefits they received are listed in the above table.
After analyzing the Questionnaire of 50 respondents, I inferred that almost 70% of
respondents learned how to deal with customers and satisfy their needs.
60% of respondents received product knowledge which really helped them in their job.
The Team Leaders (TL) benefitted from Training in managing their Team Members
effectively.
The respondents who have attended Gurukul training have learned Self development and
how to develop their own Personality. They have become Growth oriented; Confident
and they have a Self – Belief in them.
Table 5: Did you find any of the Avatar Programs not necessary/useful to you? Why?
S No. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. Yes 0 0
2. No 50 100
Question 5
0%
Yes
No
100%
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Inference: All the 50 respondents found all the Avatar Training Programs very useful and
necessary for their job performance and Skill Development.
Table 6: Did the Avatar Training Program help you in your Job?
S NO. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. Strongly Agree 48 96
2. Agree 2 4
3. Neutral 0 0
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 6
60
50
40
Respondent
30
20
10
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 48 2 0 0 0
Inferences: The Avatar Training program helped all the 50 respondents in their job. The
trainings are very effective and taught a lot about their work which can be performed in their job.
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Table 7: Was the Trainer able to provide you sufficient information for your learning?
1. Strongly Agree 44 88
2. Agree 6 12
3. Neutral 0 0
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 7
50
45
40
35
Respondent
30
25
20
15
10
5
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 44 6 0 0 0
Inferences: All the 50 Respondents said that the Trainer provided sufficient information for
the learning. They were very friendly and cooperative during the Training Program and provided
enough knowledge for the learning and working of the job to be performed. They said the trainer
focused on every individual during the training session and cleared all their doubts with proper
examples and real life cases.
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Table 8: According to you, Time duration given for a training period should be:
S NO. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. 2-3 hours 0 0
2. 6-8 hours 0 0
3. 1-2 days 4 8
4. 2-3 days 38 76
*5. 7 days 8 16
Question 8
40
35
30
Respondent
25
20
15
10
5
0
2-3hrs 6-8hrs 1-2days 2-3days 7days
Series1 0 0 4 38 8
Inferences: 76% of the respondents said that the Avatar training period should be 2-3days.
Rest 8% of the respondents said that 1-2 days training is enough for them.
*NOTE: In the above table (Table: 8), around 16% of the respondents said that they want 7 days
training for the Avatar Training Program because 2-3 days is not sufficient especially for the
Gurukul Program. They said Gurukul Program of 3 days is not sufficient for them so such
program should be held for at most 7 days.
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Table 9: Do you need any more Training Program to be organized for you?
1. Yes 49 98
2. No 1 2
3. Can’t Say 0 0
Question 9
2% 0%
yes
no
cant say
98%
Inference: 98% of the respondents need more training to be organized for them. The
respondents need more training to perform well in their job.
Rest 2 % of the Respondents said there is no need of training for them, they have learned
enough.
Table 10: Please suggest any more Training would you like to have from the Avatar training
Program?
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Inferences: The Respondents need 16 Avatar Training program to be organized for them.
48% of the respondents need Training on New Product Knowledge and Gurukul.
5-10% of the respondents need training on Customer Satisfaction, Inventory and
Shrinkage Management, Design Techniques of Apparels, Gurukul, Selling Techniques
and Other Departmental Knowledge.
Some of the respondents even need training on Retail Excellence, People management,
Team Management, Spoken English, Customer Resolution, Brand Knowledge, etc.
The retail excellence training should not only explain about the topic but should also tell
about the method as how to deal with it and ways to perform Excellency in retail.
Table 11: What are the Unnati Programs you have attended till date?
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PBP (5)
5%
Question 11
MOP (1) SOP (5)
Store Basics and Sanchayen (1) 1% 5%
Customer service (9) 1%
8%
Special Task force (1)
1%
7x7 (19)
18%
SAP (19)
18%
FAB 52 (18)
17%
Inferences: The respondents have attended total 17 Unnati Programs till date.
Almost 50% of the respondents have attended in store SAP training, 7x7 and FAB 52.
7-15 % of the respondents have attended Store Basics and Customer Service, Warehouse
Inward-Outward training, Cashiering, CSD, HST and SOP Training.
Only few of the respondents have attended Sampradan, Sale page level, Sanchayen and
MOP training in store.
Table 12: Are you satisfied with the above mentioned Unnati Programs?
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1. Strongly Agree 35 70
2. Agree 13 26
3. Neutral 0 0
4. Disagree 2 4
5. Strongly Disagree 0 0
Question 12
40
35
30
Respondent
25
20
15
10
5
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 35 13 2 0
Inference: 48 respondents are satisfied with the Unnati Programs held in store. They regularly
attend such training programs during their working days. Only 4% of the respondents are not
satisfied with the Unnati programs. One of the reasons for the dissatisfaction is because they are
the new recruits and have spent only a year in the company. So they have attended very less
training programs.
Table 13: Are you benefitted with the Training Program? What are the benefits did you
receive?
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No. (Yes/No)
1 Yes (42 Respondents)-
84%, No (8
Respondents)-16%.
1.1 System Knowledge
1.2 Customer Guidance and Handling
1.3 Product Knowledge
1.4 Selling Skill
1.5 Able to Reach Targets (Sales Growth)
1.6 Learned Consumer Behaviour
1.7 Maintenance of products
1.8 Able to control shrinkage and Damage
1.9 Able to fulfill the demand of customers
1.10 Inventory Control, Stock (Mis-match) Handling
1.11 Self Confidence
1.12 Managerial Skill
1.13 CSD, Creating alternative for customer
1.14 INF
Inferences: 42 Respondents are benefitted from the Unnati Training Program wherein rest is
not benefitted. The Benefits they received are listed in the above table.
After analyzing the Questionnaire of 50 respondents, I inferred that almost 80% of the
respondents have gained great Product Knowledge and Brand Knowledge after attending
7x7 and FAB 52 training.
Most of them also learned Selling skill to influence the customer to purchase quality
products.
Some of them have been able to reach their targets i.e., Sales Growth.
Then respondents who have done Warehouse Inward-outward training have learned to
control Damage and Shrinkage. They are also capable of handling Stock Mis-match.
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NOTE: 8 respondents were not provided enough information during Unnati Training
Program.
Table 14: Did you find any of the Unnati Programs not necessary/useful to you? Why?
1. Yes 0 0
2. No 50 100
Question 14
0%
Yes
No
100%
Inferences: All the 50 respondents found all the Unnati Training Programs very useful and
necessary for their job performance.
Table 15: Did the Unnati Training Program help you in your Job?
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S NO. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. Strongly Agree 39 78
2. Agree 8 16
3. Neutral 3 6
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 15
45
40
35
30
Respondent
25
20
15
10
5
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 39 8 3 0 0
Inferences: 94% of the respondents said that the Unnati program really helped them in
performing their job effectively.
Table 16: Was the Trainer able to provide you sufficient information for your learning?
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RESPONDENT
1. Strongly Agree 46 92
2. Agree 4 8
3. Neutral 0 0
4. Disagree 0 0
5. Strongly Disagree 0 0
Question 16
50
45
40
35
Respondent
30
25
20
15
10
5
0
Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Series1 46 4 0 0 0
Inferences: All the 50 Respondents said that the Trainer provided sufficient information for
the learning. They were very friendly and cooperative during the Training Program and provided
enough knowledge for the learning and working of the job to be performed. They said the trainer
focused on every individual during the training session and cleared all their doubts with proper
examples and real life cases.
Table 17: According to you, Time duration given for a training period should be:
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S NO. PARTICULARS NO. OF PERCENTAGE
RESPONDENT
1. 2-3 hours 44 88
2. 6-8 hours 6 12
3. 1-2 days 0 0
4. 2-3 days 0 0
Question 17
50
45
40
35
Respondent
30
25
20
15
10
5
0
2-3hrs 6-8hrs 1-2days 2-3days
Series1 44 6 0 0
Inference: 88% of the respondents said that the Unnati training period should be of 2-3 Hours
as it is used to be. Only some of the respondents need changes in the existing duration of Unnati
Training Programs i.e., 6-8 Hrs.
Table 18: Do you need any other In-store Training Program to be organized for you?
1. Yes 44 100
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2. No 0 0
3. Can’t Say 0 0
Question 18
0%
Yes
No
Cant Say
100%
Inference: 100% of the respondents need more training to be organized for them. The
respondents need more training to perform well in their job especially in the field of handling
customer and SAP.
Table 19: Please suggest any more Training would you like to have from the Unnati training
Program?
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8 HST 3
9 STF 2
10 Regular Sparsh training 6
Regular Sparsh
training Question 19
7%
STF
HST 2%
4%
Fashion
Related
SOP Knowledge
8% 25%
Warehouse
Inward-Outward
6% FB Product
Knowledge
2%
Features of
SAP
Products (USP)
30%
5%
Display Techniques
11%
Inference:
50% of the respondents need SAP and Fashion related knowledge in store.
Almost all of the employees from the Fashion and apparel department need training on
Fashion Sense and Display Techniques to attract more customers by creative displaying
techniques and fashion.
5-10% of respondents said that they need training on features of products to deliver it to
customer to influence them.
5-6% of respondents need Warehouse training to handle the stock mis-match.
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4.2 INFERENTIAL ANALYSIS
The research hypothesis of this study is as follows:
H0: There is no significant relationship between the effectiveness of Training and Development
and the Job Performance of the Workforce.
H1: There is a significant relationship between the effectiveness of Training and Development
and the Job Performance of the Workforce.
The Questionnaire items for Training and Development were selected from the observation of
Training Programs attended at the Zonal office and at the stores of Big Bazaar (BB) at Salt Lake
and Diamond City in a two week period.
Effectiveness in Training and Development (T&D) questions was designed after analyzing the
feedback from the employees whereas Job performance (JP) questions were designed from the
training program attended.
The number of questions for Effectiveness in Training and Development (Variable 1) is 3 asked
from 50 respondents. The number of questions for Job Performance (Variable 2) is 4 asked from
the same 50 respondents. All the 7 Closed-ended questions were designed using 5 point Likert
scale. The selected items were reasonably enough for performance of the analysis to get the best
result.
RESULT:
Results from questionnaire were analyzed through Microsoft Excel – Analysis ToolPak (Data
Analysis). To carry out the testing of Hypothesis using Two tail T-test, I did a F-test two sample
for Variance to determine if the Variances of the two phenomenon are equal or unequal.
TABLE 20
Variable 1 Variable 2
(JP) (T&D)
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Mean 4.9 3.3
Variance 1.806122449 0.214285714
Observations 50 50
df 49 49
F 8.428571429
P(F<=f) one-tail 3.43296E-12
F Critical one-tail 1.607289464
Here, the Variance of JP is higher than the Variance of T&D, i.e. 1.806 > 0.214. This also
implies that the Variance of JP is not equal to the Variance of T&D. Furthermore I used T-test
two samples for unequal variances.
TABLE 21
Variable 1 Variable 2
(JP) (T&D)
Mean 4.9 3.3
Variance 1.806122449 0.214285714
Observations 50 50
Hypothesized Mean 0
Difference
df 60
t Stat 7.959493411
P(T<=t) one-tail 2.87276E-11
t Critical one-tail 1.670648865
P(T<=t) two-tail 5.74552E-11
t Critical two-tail 2.000297804
Now, if tStat > tCritical two tail, reject the null hypothesis. This is the case, 7.9594 > 2.0002,
therefore, we reject the Null hypothesis (H0).
Hence, take the Alternate hypothesis (H1), i.e. There is a significant relationship between the
Effectiveness in Training and Development and the Job Performance of the workforce.
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Chapter 5
5.1 CONCLUSION:
Every day, Future Group brings multiple products, opportunities and services to millions
of customers in India. And these services are provided by its most valuable asset-Employees.
Before Delivering such multiple products and opportunities to customers, the employees must
have great knowledge about it to deliver it to its customer in a most effective manner.
Hence, Training and development is one of the great methods of Future Group to enhance
and develop its employees for ultimate customer satisfaction, career development and
productivity of the organization.
Both the Avatar and Unnati Training are carried out efficiently with knowledgeable and
cooperative trainers to deliver information to its employees and make them learn the true values
of providing services in Retail Sector.
The two months research work in this Company taught me a lot about Human Resources
and its importance in each and every Organization for its productivity. Of course, the Training
and Development activities have a positive impact on the performance of individuals and teams.
It always helps in improved job performance.
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5.2 RECOMMENDATION
As in Big Bazaar, there are lots of new Product comes in daily, so employees should get
Training on New Product Knowledge in Zonal Office as well as in store itself.
The employees (TM) must get training on Customer Satisfaction, Gurukul, Selling
Techniques and Other Departmental Knowledge.
The employees working on Apparel and Fashion Department should be given training on
Style Genie for better performance in his/her job. Also, Fashion related knowledge in
store should be provided to the Fashion and apparel departmental TMs.
All of the employees from the Fashion and apparel department need training on Display
Techniques to attract more customers by creative displaying techniques and ultimate
fashion sense.
Employees (TM) should get training on features (USP) of products to deliver it to
customer to influence them.
Warehouse training should to given to all employees to handle the Inventory mis-match
in Store.
SAP related training should be provided to each and every individual to maintain the
Information System at the time when the designated employee in the system is on
leave/sick.
The Duration of the Training session for Prarambh, Gurukul and Retail Excellence
should be extended to more than 3 days or at most 7 days including store visit for the
comparative analysis between BB and its competitors.
The retail excellence training should not only brief about it but should also explain the
methods to deal with it and ways to perform Excellency in retail. Also, the Retail
Excellence (RE) Training which is of One day Training should be extended to at least
Two days to learn in a descriptive way and to clear the doubts related to RE the very next
day of training as it is a new topic of learning for the Team Leaders (TL).
The trainers should teach the employees about better handling of customer with the help
of real life Case Studies and relevant examples.
Brand related information should be provided to the Band 1 employees in store to
describe the comparison between different brands.
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REFERENCES
Aguinis. H, Kraiger. K, Benefits of Training and Development for Individual and Teams,
Organizations, and Society. Annual Review of Psychology, 2009, Vol 1, 451-460.
Ahmad, S., Schroeder, R.G., 2003. The impact of human resource management practices on
operational performance. Journal of Operational Management 21, pg 19-43.
Argon. M I B, Jimenez. D J, Valle R S. Training and Performance: The Mediating role of
organizational learning. Business Research Quarterly (2014) 17, 161-165
Aswathappa (2001), Human Resource and Personnel Management, Tata McGraw Hill
Publishing Co. Ltd.
Farook. M, Khan. M A. Impact of Training and Feedback on Employee Performance. Far
East Journal of Psychology and Business, 2011, Vol. 5 No. 1, Pg 23-31.
Hayden. R: Training & Development: A Better way: Volume 52, Issue 4, Pg 2-3.
Kober. M, Behavioural Changes through Training-An Exploratory Research, Goteborgs
University, 2013, pg. 7-10.
Noe. R A.Trainees attribute and Attitude: Neglected influences on Training Effectiveness,
Academy of Management Review, 1986, Vol 11, No. 4, Pg 736-737.
Laird. D, Approaches to Training and Development, Third Edition, Basic Books, 2003.
Making performance work effectively: - Philip Tom: McGraw Hill Book Company: England:
1983.
Mamoria. S, Rao. V.S, Personnel Management, 6 th edition.
Research Methodology Methods and Techniques: Kothari C. R.: Willey Easter: New Delhi.
―T.V.Rao (2006), Readings in Human Resource Development‖, Oxford&IBH Publishing
co.pvt.ltd.
Websites: futuregroup.in (Sparsh), futurebytes.in, Google Scholar, Slideshare.in.
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APPENDIX
Designation:- __________________________
Department:- __________________________
2. What are the Avatar Programs you have attended till date?
4. Are you benefitted with the Training Program? What are the benefits did you
receive?
_______________________________________________________________
5. Did you find any of the Avatar Programs not necessary/useful to you? Why?
_________________________________________________________________
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Strongly Agree Agree Neutral Disagree Strongly Disagree
7. Was the Trainer able to provide you sufficient information for your learning?
8. According to you, Time duration given for a training period should be:
10. Please suggest any more Training would you like to have from the Avatar training
Program?
_________________________________________________________________
11. What are the Unnati Programs you have attended till date?
12. Are you satisfied with the above mentioned Unnati Programs?
13. Are you benefitted with the Training Program? What are the benefits did you
receive?
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_______________________________________________________________
14. Did you find any of the Unnati Programs not necessary/useful to you? Why?
_________________________________________________________________
15. Did the Unnati Training Program help you in your Job?
16. Was the Trainer able to provide you sufficient information for your learning?
17. According to you, Time duration given for a training period should be:
18. Do you need any other In-store Training Program to be organized for you?
19. Please suggest any more Training would you like to have from the Unnati training
Program?
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