SET A

1. Information literacy. Is knowing when and why you need information where to find it and how to evaluate, use and
communicate it in an ethical manner.
2. Communist Theory. Theory of the press that is run by the government to serve the government’s own needs
3. Mass Media. Refer to channels of communication that involve transmitting information in some way, shape or form
to large numbers of people
4. Industrial Age of Media. In this age of media, people used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through the printing press).
5. Reciprocal Effect. This media effect states that when a person or event gets media attention, it influences the way
the person acts or the way the event functions.
6. Media Effects. Are the intended or unintended consequences of what the mass media does (Denis McQuail, 2010)
7. Cultivation Theory. states that media exposure, specifically to television, shapes our social reality by giving us a
distorted view on the amount of violence and risk in the world
8. Boomerang Effect. refers to media-induced change that is counter to the desired change
9. Agenda-setting Theory. process whereby the mass media determine what we think and worry about
10. MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating
television programs and films in the Philippines
11. Social Responsibility Theory. A theory of the press that states that while the press may be free from interference by
the government, it can still be controlled by corporate interests
12. Authoritarian theory. Oldest theory of the press. The role of the press is to be a servant of the government.
13. PROPAGANDA. Ideas or statements that are often false or exaggerated and that are spread in order to help a
cause, a political leader, a government, etc.
14. Indigenous knowledge (IK) is the local knowledge – knowledge that is unique to a given culture or society.
15. HABIT • A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition.
16. Libertarian Theory. Theory of the press that belongs to the people and serves as an independent observer of the
government.
17. LIFESTYLE • A way of life or living of a person or group.
18. PREFERENCE • The selecting of someone or something over another or others.
19. INTELLECTUAL PROPERTY (IP). refers to creations of the mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in commerce
20. Communication. the act or process of using words, sounds, signs, or behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc., to someone else
21. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works
22. Trademarks. a sign capable of distinguishing the goods or services of one enterprise from those of other
enterprises
23. Fair use means you can use copyrighted material without a license only for certain purposes.
24. Industrial Design. Design. constitutes the ornamental or aesthetic aspect of an article • may consist of three-
dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns,
lines or color
25. Genre. comes from the French word meaning 'type' or 'class‘
26. CONVENTIONS are the generally accepted ways of doing something
27. CODES are systems of signs, which create meanin
28. Technical Codes ways in which equipment is used to tell the story (camera techniques, framing, depth of fields,
lighting and etc.)
29. Symbolic Codes show what is beneath the surface of what we see (objects, setting, body language, clothing, color,
etc. )
30. Patent • an exclusive right granted for an invention
31. Establishing shot. They are usually exterior shots, and give a general view of the surrounding.
32. Written Codes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )
33. CLOSE-UP. A picture which shows a fairly small part of the scene, such as a character's face, in great detail so that
it fills the screen
34. EXTREME CLOSE-UP. A framing in which the scale of the object shown is very large; most commonly, a small
object or a part of the body usually shot with a zoom lens.
35. LONG SHOT/ WIDE SHOT. A framing in which the scale of the object shown is small; a standing human figure
would appear nearly the height of the screen.
36. High angles. Camera angles that make the object photographed seem smaller, and less significant (or scary).
37. Over the shoulder shot. Shot filmed from behind character's shoulder: a cinematographic shot taken from over the
shoulder of a character whose back can be seen at the side of the frame.
38. In _____________, media experience is more interactive.
39. Low Angle. The background of this angle shot will tend to be just sky or ceiling, the lack of detail about the setting
adding to the disorientation
40. In ________________________ sense receptors are more specific
 SET B
41. Communist Theory. Theory of the press that is run by the government to serve the government’s own needs
42. Industrial Age of Media. In this age of media, people used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through the printing press).
43. Information literacy. Is knowing when and why you need information where to find it and how to evaluate, use and
communicate it in an ethical manner.
44. Mass Media. Refer to channels of communication that involve transmitting information in some way, shape or form
to large numbers of people
45. Media Effects. Are the intended or unintended consequences of what the mass media does (Denis McQuail, 2010)
46. Reciprocal Effect. This media effect states that when a person or event gets media attention, it influences the way
the person acts or the way the event functions.
47. Boomerang Effect. refers to media-induced change that is counter to the desired change
48. Cultivation Theory. states that media exposure, specifically to television, shapes our social reality by giving us a
distorted view on the amount of violence and risk in the world
49. MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating
television programs and films in the Philippines
50. Agenda-setting Theory. process whereby the mass media determine what we think and worry about
51. Authoritarian theory. Oldest theory of the press. The role of the press is to be a servant of the government.
52. PROPAGANDA. Ideas or statements that are often false or exaggerated and that are spread in order to help a
cause, a political leader, a government, etc.
53. Social Responsibility Theory. A theory of the press that states that while the press may be free from interference by
the government, it can still be controlled by corporate interests
54. Indigenous knowledge (IK) is the local knowledge – knowledge that is unique to a given culture or society.
55. Libertarian Theory. Theory of the press that belongs to the people and serves as an independent observer of the
government.
56. PREFERENCE • The selecting of someone or something over another or others.
57. HABIT • A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition.
58. LIFESTYLE • A way of life or living of a person or group.
59. Communication. the act or process of using words, sounds, signs, or behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc., to someone else
60. INTELLECTUAL PROPERTY (IP). refers to creations of the mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in commerce
61. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works
62. Fair use means you can use copyrighted material without a license only for certain purposes.
63. Trademarks. a sign capable of distinguishing the goods or services of one enterprise from those of other
enterprises
64. Industrial Design. Design. constitutes the ornamental or aesthetic aspect of an article • may consist of three-
dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns,
lines or color
65. Genre. comes from the French word meaning 'type' or 'class‘
66. CODES are systems of signs, which create meanin
67. CONVENTIONS are the generally accepted ways of doing something
68. Technical Codes ways in which equipment is used to tell the story (camera techniques, framing, depth of fields,
lighting and etc.)
69. Patent • an exclusive right granted for an invention
70. Symbolic Codes show what is beneath the surface of what we see (objects, setting, body language, clothing, color,
etc. )
71. Written Codes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )
72. Establishing shot. They are usually exterior shots, and give a general view of the surrounding.
73. CLOSE-UP. A picture which shows a fairly small part of the scene, such as a character's face, in great detail so that
it fills the screen
74. EXTREME CLOSE-UP. A framing in which the scale of the object shown is very large; most commonly, a small
object or a part of the body usually shot with a zoom lens.
75. LONG SHOT/ WIDE SHOT. A framing in which the scale of the object shown is small; a standing human figure
would appear nearly the height of the screen.
76. Over the shoulder shot. Shot filmed from behind character's shoulder: a cinematographic shot taken from over the
shoulder of a character whose back can be seen at the side of the frame.
77. High angles. Camera angles that make the object photographed seem smaller, and less significant (or scary).
78. Low Angle. The background of this angle shot will tend to be just sky or ceiling, the lack of detail about the setting
adding to the disorientation
79. In ________________________ sense receptors are more specific
80. In _____________, media experience is more interactive.
SET C
1. Media Effects. Are the intended or unintended consequences of what the mass media does (Denis McQuail, 2010)
2. Authoritarian theory. Oldest theory of the press. The role of the press is to be a servant of the government.
3. Libertarian Theory. Theory of the press that belongs to the people and serves as an independent observer of the
government.
4. Communist Theory. Theory of the press that is run by the government to serve the government’s own needs
5. Industrial Age of Media. In this age of media, people used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through the printing press).
6. Social Responsibility Theory. A theory of the press that states that while the press may be free from interference by
the government, it can still be controlled by corporate interests
7. Mass Media. Refer to channels of communication that involve transmitting information in some way, shape or form
to large numbers of people
8. Information literacy. Is knowing when and why you need information where to find it and how to evaluate, use and
communicate it in an ethical manner.
9. Reciprocal Effect. This media effect states that when a person or event gets media attention, it influences the way
the person acts or the way the event functions.
10. Cultivation Theory. states that media exposure, specifically to television, shapes our social reality by giving us a
distorted view on the amount of violence and risk in the world
11. Boomerang Effect. refers to media-induced change that is counter to the desired change
12. MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating
television programs and films in the Philippines
13. PROPAGANDA. Ideas or statements that are often false or exaggerated and that are spread in order to help a
cause, a political leader, a government, etc.
14. Agenda-setting Theory. process whereby the mass media determine what we think and worry about
15. Indigenous knowledge (IK) is the local knowledge – knowledge that is unique to a given culture or society.
16. HABIT • A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition.
17. PREFERENCE • The selecting of someone or something over another or others.
18. Communication. the act or process of using words, sounds, signs, or behaviors to express or exchange information
or to express your ideas, thoughts, feelings, etc., to someone else
19. LIFESTYLE • A way of life or living of a person or group.
20. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works
21. INTELLECTUAL PROPERTY (IP). refers to creations of the mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in commerce
22. Trademarks. a sign capable of distinguishing the goods or services of one enterprise from those of other
enterprises
23. Fair use means you can use copyrighted material without a license only for certain purposes.
24. Industrial Design. Design. constitutes the ornamental or aesthetic aspect of an article • may consist of three-
dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns,
lines or color
25. CODES are systems of signs, which create meanin
26. Technical Codes ways in which equipment is used to tell the story (camera techniques, framing, depth of fields,
lighting and etc.)
27. CONVENTIONS are the generally accepted ways of doing something
28. Symbolic Codes show what is beneath the surface of what we see (objects, setting, body language, clothing, color,
etc. )
29. Establishing shot. They are usually exterior shots, and give a general view of the surrounding.
30. CLOSE-UP. A picture which shows a fairly small part of the scene, such as a character's face, in great detail so that
it fills the screen
31. Written Codes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )
32. EXTREME CLOSE-UP. A framing in which the scale of the object shown is very large; most commonly, a small
object or a part of the body usually shot with a zoom lens.
33. Over the shoulder shot. Shot filmed from behind character's shoulder: a cinematographic shot taken from over the
shoulder of a character whose back can be seen at the side of the frame.
34. Patent • an exclusive right granted for an invention
35. LONG SHOT/ WIDE SHOT. A framing in which the scale of the object shown is small; a standing human figure
would appear nearly the height of the screen.
36. High angles. Camera angles that make the object photographed seem smaller, and less significant (or scary).
37. In ________________________ sense receptors are more specific
38. Low Angle. The background of this angle shot will tend to be just sky or ceiling, the lack of detail about the setting
adding to the disorientation
39. In _____________, media experience is more interactive.
40. Genre. comes from the French word meaning 'type' or 'class‘