Welcome!

October 2019
Agenda
We are Olaf&McAteer Recipe for success: how to make the right choice?
• The question of all questions: to communicate or not to • About tools and techniques
communicate? We need to go public, what now?
• The most common misconceptions about communication • KISS rule
• Serbian Media Scene • How to create message
Hot, hot, hot!
To PR or not to PR? (Relevant case studies) • The power of storytelling
• Crisis – To be or not to be • HRH influencer marketing
• Public Affairs – Navigating through the corridors of power • Content production
• Employer Branding – What do others need to know?! Trust Barometer by Edelman
• Event Management - We would like to have a party! The Crisis
• Media and other Trainings - I need to speak in public, help! • How to decide – is it dangerous?
• CSR - We have a CSR budget – how to spend it wisely? • A short recipe for successful crisis management
• And more: website, social media channels… How to choose communication consultancy?

OLAF&MCATEER
OLAF&MCATEER
The question of all questions:
To COMMUNICATE
or NOT TO
COMMUNICATE?

OLAF&MCATEER
You have the right to
remain silent?

Anything you say or do

can and will be held
against you in a court of
law!

…and media.

OLAF&MCATEER
 The most common
misconceptions about
communication

OLAF&MCATEER
False or true?
• To communicate = going public
• To communicate = to be present in media
• We are successful = we don’t need to communicate
• We are a foreign investor = all doors are open for us
• Our industry does not need to communicate = public and media are
not interested in what we do
• We don’t have any business problems = we don’t need to
communicate
• ...and many more…

OLAF&MCATEER
 To PR or not to PR
(relevant case-studies)

OLAF&MCATEER
Crisis
Communications

OLAF&MCATEER
Crisis communications
Case 1
Mining company, foreign investor waiting for some permits from the Vojvodina authorities. Extremely
negative image in media due to neglecting media relations; negative attitude in the local community
(driving trucks through villages); NGO (ecology issues), etc...

Case 2
Waste management company, sensitive industry - local community issues, media extremely interested
after a major fire, open issues from pollution to licenses, media-political-NGO-citizen perspective

Case 3
Germanwings – from the crisis simulation to real situations

Cases 4, 5, 6....
Breweries, home appliances...and many more...

OLAF&MCATEER
Public Affairs

OLAF&MCATEER
USAID BEP

Campaign “Investments
for Growth”

Agency designed the campaign for the last

several months of implementation of the
USAID Business Enabling Project. Within the
campaign, which was named “Investments
for Growth”, we organized a lunch with
reporters, as well as two open door events
(social entrepreneurship, organic production)
with a goal to demonstrate operating
businesses which were initiated with non-
bank financing. In addition, a panel
discussion on alternates finance sources was
also organized.

OLAF&MCATEER
USAID BEP

Digital

Content creation, advertising and

maintenance of social media Facebook,
Twitter and Instagram

OLAF&MCATEER
USAID BEP

Closing event of the

USAID Business Enabling
Project
Designing the creative concept and the visual
identity of the closing event of the 7 year
long USAID Business Enabling Project. The
event was attended by highest Government
officials, USA Ambassador to Serbia, public
and private sectors representatives and
media.
Conceptualization of the communication
strategy, key messages, evaluation of the
results.

OLAF&MCATEER
Serbian Haemophilia
Society

Celebrating World
Haemophilia Day

Symbolic walk along the running track of the

Red Star stadium
More than 150 persons suffering from
haemophilia participated in the walk
Support of the Ministry of Youth and Sports
of the Republic of Serbia and presence of the
Minister herself
Support and presence of many athletes and
other Serbian celebrities

OLAF&MCATEER
Prostate Cancer
Association

Remind your dad

Visual identity of the Association, design and

realization of BTL campaign “Remind your
dad” aimed at raising awareness of
importance of regular medical check-ups.

OLAF&MCATEER
Employer
branding

OLAF&MCATEER
Generali Insurance
Serbia

Life competition

Design and production of materials for the

internal competition for life insurance sales
agents where the winner got a trip to Bali!

Design and production of posters, template

for e-news, a set of cards for tracking
monthly results with Indonesia/Bali motives,
wall motives for branches in Serbia, and also
distributing gifts for participants.

OLAF&MCATEER
Generali Insurance
Serbia

NPS – Cloopers
celebration - teaser

For announcement of the event for Clooper of

the year, we launched teaser campaign
WANTED.
We made an acrostic with qualities that
Clooper of the year has and implemented it
on designed posters and screens within the
company.
A few days before event, nominated cloopers
recieved an invitation in a shape of a circle
and personalized crosswords.

OLAF&MCATEER
Generali Insurance
Serbia

Internal PR – design and

production of matererials

Design and production of materials for one of

the internal projects Make your own IT
strategy, brending for meeting rooms, design
and production of time capsule for new
employees...

OLAF&MCATEER
Generali Insurance
Serbia

Generali Cup 2018

For the third year in a row, we organized an

internal celebration in order to mark the 10,
15 and 20 year anniversary of employees in
company. We proposed a creative concept -
the Generali Cup 2018, inspired by the
Football World Championship and organized a
complete event for 200 people. This project
included:
tizer campaign - an album with personalized
stickers that employees exchanged just
before the event
design of invitations, branding, scenography
The football atmosphere was contributed by
the moderator Aca Stojanovic and
motivational speaker Dule Savic, as well as
gifts, plaques and activations.

OLAF&MCATEER
Generali Insurance
Serbia

Internal PR

Design of promotional materials, development

and realization of the internal communication
project.

OLAF&MCATEER
enjoy.ing

Visual identity

Design of logo, promotional material and

website

OLAF&MCATEER
Event
management

OLAF&MCATEER
VINCI Airports

Beginning of business
operations in Serbia

VINCI Airports celebrated the start of its

operations in Serbia and the beginning of its
25-years concession of Nikola Tesla Airport,
in the presence of Ana Brnabić, Prime
Minister of the Republic of Serbia, and the
representatives of the diplomatic corps and
the business community.

The Agency was in charge of the protocol

during the event which was attended by over
350 invitees, as well as for providing the
media coverage. Over 30 media
representatives attended the event, and more
than 150 media reports were recorded.

In addition, the Agency was in charge of the

protocol of the official dinner that was
organized after the event. The dinner was
attended by the highest state officials.

OLAF&MCATEER
AVON

Chia corner at the

Botanical Garden

Designing native advertising campaign which

lasted two months with aim of introducing
chia seeds to public.

In one of initiatives, Avon enriched the

Botanical Garden with this plant. Immediately
after that, Avon Nutra Effects facial cream
based on chia seed was launched.

OLAF&MCATEER
Oracle Impact Day

Annual Conference of
Oracle company

For the traditional event where the news on

the Oracle Cloud platform was announced,
we took one step further and created a
completely new concept - flight by plane
through the clouds. Scenography, visual
elements, activations and gifts were made
according to the theme. Guests received a
boarding ticket at the entrance, the hall was
adapted to the plane, and the entire official
part looked like a speech by a flight crew.
The guests could try virtual flying by plane,
and the gift pack consisted of the small gifts
necessary for the travelers.

OLAF&MCATEER
Robert Bosch

Baden-Württemberg
delegation visit to Bosch
plant in Pecinci
Creative concept, design, production and
organisation on the occasion of Baden-
Württemberg delegation visit to Bosch plant
in Pecinci. The delegation was led by the
Baden-Württembergs’ PM, Winfried
Kretschmann.
Event included addressing of the delegation
and company representatives, performance of
the folklore ensemble, the factory tour and
ceremonial planting of Oak Sage in front of
the factory.

OLAF&MCATEER
NovoNordisk

Marking World
Diabetes Day

Organization of Free Blood Sugar

Measurement in cooperation with the
Diabetes Association "Blue Circle" for all
visitors to the Delta City shopping centre.

The initiative was supported by celebrities

and a large number of media.

OLAF&MCATEER
Youtube

Partners Summit Belgrade

Organization of the event for more than 250

“Youtubers” from the region – five simultaneous
lectures and workshops, accompanying
program with DJ performances and
performances of famous illusionists and bands.

OLAF&MCATEER
JTI

Ten years of JTI factory in

Serbia

Organization of the event at factory in Senta

which was attended by the Prime Minister
and the highest government officials,
President and CEO of JTI and representatives
of top management from the company’s
headquarters.

OLAF&MCATEER
CSR

OLAF&MCATEER
JTI

Sakura Scholarships

Design of logo and all branding elements for

Sakura Scholarships

OLAF&MCATEER
AVON

Marking the National Day

Against Breast Cancer

Organization of the Panel on National Day

Against Breast Cancer. With our partners,
we've got closer to the younger population by
creating an application that, by imitating
three key self-examination moves, allows
access to the Wi-Fi network on more than
100 popular locations in Belgrade. This year
we have attracted public attention by pink
highlighting of several public objects in
Belgrade, Novi Sad and Niš, branding mirrors
in shopping centers, putting the pink ribbon
on the front pages of daily newspapers and
TV presenter's clothes and sending the
message "Don’t wait! #Check!” through BTL
channels.

OLAF&MCATEER
SBB

“Don’t pollute. You have

no excuse.”

Visual identity and organization of cleaning

initiatives in more than 20 cities around
Serbia as a part of campaign “Don’t pollute.
You have no excuse.”

We included local self-government, local and

national media, as well as a number of
celebrities in the campaign.

OLAF&MCATEER
Beko

“Stop wasting food”

campaign

Design and organization of two initiatives as a

part of “Stop wasting food” campaign –
educational culinary workshop for more than
25 journalists and bloggers about preparation
of delicious food from food waste, and
“protest” of food and vegetables in Knez
Mihailova street aimed at drawing attention of
the public to the amount of food which is
perfectly eatable but wasted.

OLAF&MCATEER
JTI

Balkan spy

Promotion of the tour of the play “Balkan

spy” performed by the Japanese theatre
group “A la place” in five cities in Serbia.
Huge media interest - guest appearances and
interviews for the director and actors in key
media and mentioning that the company JTI
enabled the tour.

OLAF&MCATEER
Trainings

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JTI

Media training

Organization of tv appearance training for 12

directors of the company JTI for region
Adriatica. After training, the participants
visited Ringier Axel Springer editorial.

OLAF&MCATEER
Telenor

Telenor

Organization of media appearance training for

15 representatives of Telenor. The training is
comprised of theoretical and practical part
during which representatives learn and
practice TV appearance.

OLAF&MCATEER
And more…

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Websites

Design

Design, setting up and maintenance of

websites

OLAF&MCATEER
UNOPS

Digital

Content creation, advertising and

maintenance of social media Facebook,
Twitter and Instagram

OLAF&MCATEER
Mars culinary challenge

Mars culinary challenge

We created the concept of the event, design,

creative delivery and additional elements of
the Mars culinary challenge for a media event
attended by journalists, bloggers and
influencers. We organized an event for 40
guests who participated in a culinary
workshop preparing delicious meals and
cocktails.

OLAF&MCATEER
AVON

Launching the new Mark

Epic lipsticks

New Mark Epic lipsticks were officially

presented to the public in the gallery Štab at
the special "Sip & Paint" event for media and
bloggers. The combination of color,
entertainment and the arts contributed to the
authentic atmosphere, where everybody
could be convinced of the quality and
durability of new lipsticks, by creating a real
small art master pieces in the 17 canvases by
painting colors and 17 new shades of lipstick.

OLAF&MCATEER
AVON

Creative delivery

Design of creative delivery for journalists and

bloggers for launch of the new make-up line

OLAF&MCATEER
PR
STRATEGIC CREATIVE EVENTS

Strategic Communications Consulting Integrated Marketing Campaigns Event creative concepts, planning and
Management Consulting Brand Marketing & PR management
Crisis & Risk Management Creative Campaigns Event branding and marketing
Design
Change Management Event communications and promotion
Content Production
Communication Trainings Corporate Communications Content and print production and
Reputation Management Influencer Marketing management
Internal Communications & Employer Branding B2B Communications Facility, logistics & on-site operations
CSR Project management and administration
Media Relations Budget and financial management
Measurement&Evaluation
DIGITAL

Digital Marketing
PUBLIC AFFAIRS Digital Strategy & Consulting
Social Media Management & Optimization
Policy & Government Relations WEB Development (Mobile and Desktop)
Strategic Counselling E-commerce
Stakeholder Management Content Marketing
Issue Management Digital Production
Research & Analytics
Advocacy
OLAF&MCATEER
 Serbian
Media Scene

OLAF&MCATEER
Characteristics of the media scene

Soft control and

Advertisers
political Tabloidization Polarization
influence
influence

No transparent Mergers and

Journalists
ownership and acquisitions
position
financing

OLAF&MCATEER
OLAF&MCATEER
Daily newspapers

15.2%/ 11.9%/ 10.7%/ 10.1%/

976 547* 767 333 685 946 651 750

PREDRAG MIHAILOVIĆ DRAGAN J. VUČIĆEVIĆ ALEKSANDAR ĐONDOVIĆ MILORAD VUČELIĆ

8.0%/ 5.5 %/ 5.5%/ 4.2%/

513 088 356 432 354 018 270 381
ŽARKO RAKIĆ
DUŠKO VUKAJLOVIĆ MILAN LAĐEVIĆ DRAGOLJUB PETROVIĆ

*Reach - percentage of respondents in relation to total individuals (12+) who read the daily newspaper for a longer period; average for one month
Source: Ipsos, July/ August 2019

OLAF&MCATEER
OLAF&MCATEER
 TV - public and national coverage

18.1%* 17.8 % 12.2%

Public boroadcasting service Pink Media Group Kopernikus

6.8% 4.2% 1.6%

TV Happy Kopernikus Public boroadcasting service

*Share - the number of viewers in percentages compared to the total number of those who watch TV at the same time. Source: NILSEN, average 2019

TV - regional coverage, on a cable

4.98%*

United Media
**Share compared to all tv, not just cable. Target group: 396.309 SBB households | Source: TV Beat

OLAF&MCATEER
OLAF&MCATEER
Share of news program
Happy 9.15 %
Prva16.19 %

RTS 42,92%

O2 9.00%

Pink 20.45%

Source: NILSEN, 2019

OLAF&MCATEER
Online

blic.rs kurir.rs telegraf.rs srbijadanas.rs

2 676 640 * 2 520 351 2 215 597 1 944 408

alo.rs espreso.rs novosti.rs b92.net

1 929 665 1 881 708 1 605 918 1 517 170

*real users, Source: Gemius, August 2019

OLAF&MCATEER
Social media users
4m
3.6m 3.6m

2m

730k
500k
FACEBOOK TWITTER LINKEDIN VIBER YOUTUBE INSTAGRAM

OLAF&MCATEER
Magazines - news, political, economy
3.7%/ 2.6%/ 2.3%/
240 625* 169 089 144 932
MILAN ĆULIBRK VELJKO LALIĆ DRAGOLJUB ŽARKOVIĆ

1.4%/ 0.7%/ 0.2%/

88 485 42 994 15 826
MILORAD VUČELIĆ NADEŽDA GAĆE ZORICA ŽARKOVIĆ

0.2%/
15 631 0.2%/ 0.2%/
14 350 11 240
SLOBODAN ORLIĆ RADOJKA NIKOLIĆ RADOJKA NIKOLIĆ

*Reach - percentage of respondents in relation to total individuals (12+) who read the daily newspaper for a longer period; average for one month
Source: Ipsos, July/August 2019

OLAF&MCATEER
Magazines - lifestyle / reach
10.5%/ 6.1%/ 5.3%/
673 966* 393 400 343 773

BORIS JAKIĆ LIDIJA ĆULIBRK

SANDRA SUBOTIN
ČOBAN

3.7%/ 2.0%/ 1.6%/

240 158 129 518 100 833
NADEŽDA JOKIĆ NADEŽDA JOKIĆ OGNJAN RADULOVIĆ

1.2% 0.9%/ 0.7%/

74 998 55 817 43 224
NASJA VELJKOVIĆ SUZANA PERIĆ V.D. PETRA LESKOVAC
VUČKOVIĆ

*Reach - percentage of respondents in relation to total individuals (12+) who read the magazine for a longer period; average for one month
Source: Ipsos, July/August 2019
OLAF&MCATEER
Why do companies need media?

• Important role in creating and shaping of public opinion

• A tool to reach and influence important stakeholders
• Most important decision-makers take media reports extremely seriously

Support to business
Media as ally
goals

OLAF&MCATEER
Agency media database

2002 120 60 2000

from

More than 2500 We’ve organized media Only in 2017 we We cooperate with more
detailed contacts in events in more than cooperated with than 2000 journalists
both traditional 120 towns and media in more than from agencies TV and
and online media municipalities across 60 places across radio stations, daily
on a national, regional the Serbia and the the Serbia. newspapers, magazines.
and local level. region.

OLAF&MCATEER
What makes
the news?

OLAF&MCATEER
What is news?
The media runs what readers buy

• Disasters
• Conflicts
• Take-overs and mergers
• Management changes
• Knockouts
• Exclusives (news in advance of their competitors)
• Trends (market research)
• Celebrity angles, funny stories, human touch stories
• Pictures and
• …Figures, figures, figures…

OLAF&MCATEER
How to find space for your info in media?

What the What do you

media want want to talk
to report about?
about?

OLAF&MCATEER
Key media topics
Examples

Good quality
Interesting
info to
stories
copy&paste

Figures,
researches

Quotes Photos, videos

Experts to
comment the
story

OLAF&MCATEER
Break 11.00 - 11.20

OLAF&MCATEER
Recipe for success:
How to choose
what’s best for you?

About tools and techniques

OLAF&MCATEER
Ketchum planning process©

OLAF&MCATEER
Excercise
• Define your target groups
• Who influences your business?

OLAF&MCATEER
 Stakeholder comms. strategy matrix

Low interest, high power: potentially High interest, high power: key stakeholders:
influenced stakeholders Manage them carefully – fully engage
Keep them satisfied. and involve.
Influence

STAKEHOLDERS

Low interest, low power: requiring minimal High interest, low power: requiring a bit of
effort effort
Minimal effort needed. Keep
Keep them informed.
monitoring.

Interest
OLAF&MCATEER
PESO model

OLAF&MCATEER
We need to go public,
what now?

OLAF&MCATEER
What is the message?
A message is an idea you wish to present to the public and which you want the public to remember.

• The message has to be clear, precise and easy to understand

• It has to be suitable for explaining in 30 to 60 seconds
• ...and easy to repeat
• The power of 3: ideal number of messages you can communicate
• 2% of successful communicators use natural gifts, and 98% rely on rehearsed messages and advance preparation
• The answer you have prepared in advance is usually sufficient
• Keep in mind that your statement will rarely be published on its own

?
OLAF&MCATEER
How to create a message?

Short
30 sec.
statement
with key facts

Explain, elaborate and

provide facts to support a 30 sec.
message

Expand, strengthen through examples,

analogies with known facts/events. If
you have time, repeat the key messages
30 sec.

OLAF&MCATEER
 OK
My name is an adequately formulated message. My goal is to share an idea, standpoint or opinion. I
only deal with substance. I use words that can be easily understood, and concise sentences. If I have
enough time, I'll give you an explanation, or example after the substance. Once my message is
conveyed, I will finish my presentation.

Not ok
My idea is to explain you how to formulate a good message in ideal circumstances (which we all know
do not exist). Many theorists and practitioners claim that this is not possible at all, but it is up to us,
of course, to try. It would be very good for me to give an example to explain my position, but there is
never enough time for it, because time is a valuable resource. Oh, I just forgot what I was about to
tell you... I'll try to give you a few interesting examples and short stories, which I'm sure you'll like,
and explain how a message should be formulated. Hope you have enough time?

OLAF&MCATEER
 OK
Moje ime je pravilno formulisana poruka. Cilj mi je da prenesem ideju, stav ili misao. Ja se bavim
isključivo suštinom. Koristim razumljive reči i kratke rečenice. Ukoliko imam dovoljno vremena, nakon
suštine ću vam dati i objašnjenje ili primer. Kada vam prenesem poruku, završiću izlaganje.

Not ok
Moja ideja je da vam objasnim kako bi trebalo, u idealnim okolnostima (za koje svi znamo da ne
postoje) formulisati dobru poruku. Mnogi teoretičari i praktičari tvrde da to uopšte nije moguće, ali na
nama je, naravno da pokušamo. Bilo bi veoma dobro da vam svoj stav objasnim na primeru, ali za
njega nikad nema dovoljno vremena, jer je vreme resurs o kome treba pažljivo voditi računa. Sada mi
je malo otišla misao, šta sam ono beše htela da vam kažem.. Pokušaću da vam na nekoliko slikovitih
primera i anegdota koje će vam se svideti objasnim kako bi poruka trebalo da bude formulisana.
Nadam se da imate dovoljno vremena?

OLAF&MCATEER
KISS rule

KISS
=
Keep It Simple and Short!

OLAF&MCATEER
Excercise
Please, create three key messages on your:
• Latest product
• Business anniversary
• Benefits for your employees

OLAF&MCATEER
3P Rule

1. Predict

2. Prepare

3. Practice

OLAF&MCATEER
Predict

• What kind of questions you can be asked?

?
• How much time do you have?
• Who might be other guests /speakers?
• What’s the room like?
• What’s the context of discussion?

OLAF&MCATEER
Prepare

• Get to know the journalist – watch the

show, read previous interviews, ask around
• Prepare key messages
• Prepare answers to tricky questions
• Prepare data, video material, photos

OLAF&MCATEER
Non-verbal communication:
Mehrabian’s rule

55 / 38 / 7
55% body language / 38% voice tone/ 7% spoken words

OLAF&MCATEER
Practice

OLAF&MCATEER
BASF

Training – crisis
communication

Crisis training for BASF representatives

consisting of theoretical part and practical
exercise related to adequate analyzing and
reaction in two crisis situations.

OLAF&MCATEER
HOT, HOT, HOT!
The power of storytelling
Influencer marketing
Content production

OLAF&MCATEER
OLAF&MCATEER
Something old, something new: Content

Traditional Killer content

Content is marketing in three simple
anything that addresses words:
adds value to people.
the readers’ Content clear,
life. marketing compelling,
talks to them. concise.

OLAF&MCATEER
More multimedia = more views

OLAF&MCATEER
Influencers
- why them?

OLAF&MCATEER
They make up 1% of the powerful who create the content

1%
Create content

9%
Share content

90%
Read, watch, listen content

OLAF&MCATEER
dmBio

An event for all senses

The concept, visual identity, design,

organization of the event, promotion within
various stakeholders. A space located amidst
woods leaves the impression of untouched
nature where reporters, bloggers and VIPs
enjoyed degustation of the organic food
which was prepared by the renowned
Belgrade chefs.

OLAF&MCATEER
AVON

Anew and Lepota &

Zdravlje Beauty Talks with
dermatologist
In order to complete the launch of the Anew
line, in cooperation with the most popular
lifestyle magazine Lepota & Zdravlje, we
organized special events for its readers. On
that occasion, we introduced a new partner
of the Anew line for the skin - Dr Tamara
Maravic. During the first event, we presented
Anew Infinite Effects Cream for mature skin,
while the second event was dedicated to the
launch of the new line of Anew Perfect Skin
intended for the millennials.

OLAF&MCATEER
AVON

Chia corner at the

Botanical Garden

Design of two months' native advertising

campaign with aim of introducing chia seeds
to public.

In one of initiatives, Avon enriched the

Botanical Garden with this plant. Launch of
Avon Nutra Effects facial cream based on chia
seed followed.

OLAF&MCATEER
Trust Barometer by
Edelman

OLAF&MCATEER
Global Trust Barometer
(Edelman, 2019)

OLAF&MCATEER
Whom do you trust the most?

OLAF&MCATEER
Which is more believable?

OLAF&MCATEER
The Crisis
How to decide – is it dangerous?
A short recipe for successful crisis
management

OLAF&MCATEER
A few common misunderstandings
about crisis
• The crisis can be controlled!
• Crises can be avoided.
• The crisis comes and goes, we can do nothing about it!
• The public must understand ...
• Citizens need to know ...
• The media must have an understanding ...
• Politicians need to understand ...

OLAF&MCATEER
Key questions in a crisis

Will this situation Will public be

escalate? interested?

Whether this
Whether this
situation can
situation will
endanger our
interfere with normal
position or/and
operations?
image?
OLAF&MCATEER
Wrong tactics in crisis response

OSTRICH tactics
• “That’s all water under the bridge”, “Not a big deal”,
“Silence is golden”.

TRENCH tactics
• “It’s us against them”, “Hit and run”.

SMOKE CURTAIN tactics

• “Look, hands”, “It was not me, I swear (it was him)”.

OLAF&MCATEER
The three stages of crisis management
Pre-crisis
period
• Prepare!
• Identification of potential
crises
• Development of strategies
for overcoming them
• Establishment of a crisis team
• Training of spokespersons
and team members.
Crisis Post-crisis
period period
• First two hours: forming of a • Return to the regular course
crisis center, establishment of of events.
mutual communication, • Analysis of the crisis and
collection of information on the introduction of changes, if
crisis, communication with necessary. Continued care of
employees, first public the image.
response if needed
• Following 24 hours:
communication with all crucial
stakeholders. Further
management of the crisis until
it is over.
OLAF&MCATEER
What is most helpfull in
crisis situations?

Proactive
approach!

OLAF&MCATEER
Excercise
Define three potential crisis situations
for a company of your choice

OLAF&MCATEER
How to choose
communication
consultancy?

OLAF&MCATEER
 • Defining the needs

Who is • Recommandation
• References

right for • Industry experience

• Team

me?
• Senior involvement
• Flexibility
• Integrity

OLAF&MCATEER
 Thank you!

Maja Stojanovic
Executive Director
Misarska 10, Belgrade, Serbia
+381 11 33 42 955; 33 42 956
Mob: +381 64 64 111 24
www.olafmcateer.rs