Smash Music

Target Audience : B2C outlets such as Hotels, Cafes, Restaurants & Retail Channels

Interest generated : Using music as a resource to impact consumer behaviour via an annual
subscription. No issue of copyrights/ license sourcing. Licensed digital distribution of music content.

Pre

Facebook/ Google/ Instagram campaigns to promote page/ posts

Release app on Plystore, Market with free model with limited functionality and paid subscription
model to use extensive playlists with strategized tempo & genres

Allow music to be used on a trial basis for a month.

Post

Rope in Baadshah/ AR Rahman as brand ambassadors to make them the Face value of the company.

Experience stores

Kiosks with representatives offering quick music solution on a trial 1-day basis at Malls, Hotels etc.

20$ million

0.5-1% market share in the first year