UNIVERSIDAD

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Course: Product Design and Development Professor: Estuardo Lu

ASSIGNMENT # 1

Examples of Successful Products and Failed Products

Part 1 - . Types of Innovations Focus per Corporations

Explain / support why the authors have placed as an example of types and levels of
innovation to the 09 companies in the following table (for each company):

Part 2 - . Examples of Successful Products and Failed Products

With your team prepare a presentation giving 3 examples per type of new product according
to Hamilton classification (examples should be different of the ones been saw in class).
In your finding: 2 examples have to be of successful products and one have to be of a failed
product that were launched in the market.
For each case, you should mention which is the type of product (consumption or industrial)
and also give some indicators of how sucessful or uncessful they were and the reasons why
they succeded or the reasons why they failed.
Additionally, indicate for each example the type of technologial or market innovation base on
the level of uncertainty.
AT LEAST 50% OF ITS EXAMPLES SHOULD BE OF PERUVIAN PRODUCTS AND / OR
LAUNCHED IN PERU.
All points of your work must be SUSTAINED, with images and reference videos.