Business Case

Executive Summary
• Build large public WiFi data network
• Build low-cost, reliable data networks over WiFi
• Mobile App for user friendly WiFi access
• Upfront realization of revenue (mobile recharge model)
• Build database of app users for add-on services
• Use network for pushing local ads & promotions
Company
• KiboWiFi is product of Wifisoft Solutions Pvt. Ltd.
• Company founded in 2005
• Customers in over 40 countries
• Manages 10000+ hotspots worldwide
• Serves over 5 M people each month
• Ranked 3rd best company in world for WiFi
hotspot management
• Offices in Pune, Dubai and Austin, USA
KIBO Vision
• Provide affordable and reliable Internet
• WiFi enable popular venues
• Provide connectivity to remote areas
• Help ISPs leverage WiFi potential
• Generate new revenue stream for ISPs
• Promote local business
• Simple and Easy to use and operate
 Problem
• High adoption of smart phones but less Internet penetration
– 2/3 of Internet users rely on costly cellular data services
– Cellular data doesn’t have capacity to handle billion+ users
– Poor, unreliable and expensive 2G or 3G services

• Per user bandwidth usage is partly 136 MB/month

– Non IT/Middle income class not enjoying full benefits of Internet
– Tier-2 / Tier-3 cities still dependant on slow 2G/3G services

• Very low WiFi hotspot penetration

• Lack of Internet is big barrier to the innovation, progress and

collective growth
Solution
• Build a reliable data service public network on top of WiFi
hotspot technology
• Slice and dice the costly broadband service of Kibo franchisee
(ISP) to resell it to large number of individual smartphone users
– Install fast and reliable WiFi systems in areas like colonies, societies
popular food joints, hangout places, hostels, etc.
• Kibo Franchisee will partner with small retail shops to sell the
data service plans – similar to prepaid mobile recharge
– Internet access in micro-plans (Rs 10 & 20)
– Provide FOUR times the cellular bandwidth
– Sell unlimited monthly plan to local users
• Mobile app to make it super easy for layman to connect to WiFi
Market Analysis
Total WiFi Hotspots Across The Globe (Source: iPass)
120 108.7 Figures in Million
100

80 76
65.2 65.2
60 54.5 2016
2018 (Projected)
40

20 16.4
0.03 2
0
Europe USA China India

Tremendous growth opportunity exists in India

Market Size (India)

₹ 46,276 Cr
311.69 M
₹124

Monthly ARPU Per Total Wireless Internet Target Market

Subscriber (in ₹) Subscriber (Q1’15)

Source: http://www.trai.gov.in/WriteReadData/PIRReport/Documents/QPIR_Oct_to_Dec-15.pdf
Product

Kibo Hotspot KiboConnect

(Mobile App)
Kibo Data
Network

Kibo Partner Mgmt

Kibo Ads
(Cloud)
KIBO Hotspot
• All weather, outdoor Access Point
• Omni-directional antenna
• Coverage – Approx 100m
• Support 50 concurrent users
• Cloud-managed
• Automated, plug-n-play setup
• PoE powered
• PPPoE support
KIBO Connect App
• Andriod App for connecting to KIBO hotspot
• Automatic connect and login
• Easy recharge options
• View usage and balance
• Display location-based Ads/promotion
• Show nearest KIBO hotspot
• Hotspot maps and listing
• Ad-for-access mode
Kibo connect is currently under development
KIBO Partner Mgmt
• Complete partner management portal
• Multiple roles (Distributor, reseller, retailer)
• Credit-based recharge model
• Built-in Hotspot management system
• Track usage and revenue history
• Payment gateway, wallet integration
• Simple, intuitive UI
• MIS Reports
KIBO Ads
• Fully integrated Ad management system
• Banner & video ads
• Location-based, targeted advertisement
• Seamless integration with captive portal & app
• User profiling
• Rich reporting
Revenue Models

Advertisem
ent

Paid
Hotspot Kibo eCommerce
Promotions

Data
Network
Proximity
Data Offload
Marketing
Paid Model

• WiFi users purchase small packs – Rs 5, Rs 10, Rs 20

• Pay in cash to KIBO retailer
• Retailer uses mobile app for online recharge (like phone recharge)
• WiFi users can also purchase online using wallet, mobile money
• ISP can decide own data packs
• Retailer will purchase credits from KIBO reseller/ISP
• Retailer/Reseller can track revenue in mobile app
• ISP can manage all reseller and retailers through Partner portal
• Prepaid model to ensure smooth operations
Paid Model
Purchase 100 credits
Retailer
ISP Gets 110 credits 10% margin
Purchase Rs 10 plan

Purchase 1000 credits Reseller

WiFi User
30% margin
Gets 1300 credits

Example plans :
Plan Name Bandwidth Quota Validity Price
KIBO-5 1 GB 1 day Rs 5
KIBO-10 2 GB 1 week Rs 10
KIBO-50 20 GB 1 month Rs 50
KIBO-200 unlimited 1 month Rs 200
KIBO Data Offload

• Automatic data offload for 3G / 4G operators

• Multiple SSIDs
• EAP-SIM authentication*
• Seamless roaming across hotspots
• Integration with Boingo & iPass
• WiFi Calling *
• OTT applications

* Needs further exploration/discussions

KIBO Ads

• Free WiFi (ad supported)

• Setup ad campaigns with banner, video ads
• Push notifications
• Targeted marketing
• Customer surveys
• Email/SMS campaigns
• Single console management
E-Commerce Promotions

• Profiling customers
• Big data analytics using browsing history, login
history and customer data
• Engage e-tailers, aggregators for customer
engagement
• Push promotions, app downloads, offers
• Build customer loyalty
Wifisoft Role
• Hotspot technology & expertise
• Outdoor/Indoor APs & Enclosures
• Technical and Operation Management
• PoE injectors, Mounting brackets
• WiFi hotspot software (AAA server, Captive
Portal, SMS/OTP module, Billing system, Ads)
• Partner Management Portal
• SMS, Billing & mobile payment gateway integration
• Andriod Mobile App
• Operational Support
KIBO Partner Role
• Site planning and surveys
• WiFi installation and provisioning
• Internet Backhaul
• Assigning resellers and retailers
• Marketing / Promotions / Advertisements
• Selling vouchers, topups through resellers/retailers
• Maintenance and local support
• Network monitoring