Dear All,

Internal evaluation for Marketing Research Component 2 (15 marks) and component 3 (15 marks)

Component 2 and 3 is experiential learning of total 30 marks (Report writing – 15 marks,

Presentation 15 marks) with following details:

1. Research based Project: students will undertake a research based project on one of the
topics related to contemporary issues in Marketing and submit a structured report.

Note: topic can be of students’ choice, plagiarism will result in disqualification.

2. Learning outcome and focus: Application of Research Methods discussed in the class

3. Type of Research: basic / applied

4. Title should be catchy, descriptive and concise

5. Nature of Data: data can be either primary or secondary

6. Contents of the report: Introduction to the study, problem, research questions, purpose,
significance, uniqueness and originality, scope, literature review and gap analysis,
methodology, questionnaire designing, reliability and validity, data analysis, results and
discussion, contribution to the body of knowledge/solution to problem, references /
bibliography

Data analysis using software, if any, with relevant interpretation will be a value addition and
carry marks

7. Size of the group: approx. 5 members

8. Size of the report: 25 to 30 A4 size pages

9. Font size and type: 12 and Times New Roman

10. Last date of submitting the hard copy of the report: Weekday 28 February 2020 and
weekend 29 February 2020

11. Presentation dates will be communicated soon

Thank you

Dr. Roshan Kazi