CASE STUDY T

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Success Story of Paytm:E- Wallet and UPI

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Submitted by: Sehaj Sood T T T

Roll No: IB1816236

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In Partial Fulfillment of Award of Award degree

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PGDM In Marketing T T

SRI BALAJI SOCIETY

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BALAJI INSTITUTE OF INTERNATIONAL BUSSINESS

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S.NO. 55/2-7, TATHWADE, WAKAD,

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OFF MUMBAI-BANGLORE BYPASS,

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PUNE-411033, MAHARASHTRA, INDIA T T

2018-2020
 DECLARATION

This case study paper has been entirely prepared by me and

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does not involve plagarism. It is my own work and has not alrea
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dy been published or submitted elesware.

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(Signature of Mentor)
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 TABLE OF CONTENTS
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S.NO TOPIC PAGE NO

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1 Title of the case study

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2 Executive summary
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3
4
5
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7 Case study solutions
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8 Recommendations
9 Acceptance
 EXECUTIVE SUMMARY T

Digital payments give the liberty of making payment of phone bills, insurance,
electricity bill, and gas bill, credit card bills at anytime and anywhere by just using
Smartphone. Most payment apps give large discounts for financial transactions
and deal on different recharges and payments. One such example is Paytm.
Paytm is the most popular app for online recharges and bill payments. This
Digital Wallet and Unified Payment Interface (UPI) app offers a number of
services on its platform, including payment, money transfer, shopping, recharge
facilities, bill payment, and flight, and fees. Paytm made its means into the e-
commerce marketplace in the year 2014.

Now it offers multiple products ranging from mobile recharges to buying

apparels or electronics. It is enabling customers to get everything at one place.
As a result, over a period of time it has grown to be both a payment platform as
well as the marketplace. It has even acquired the license from Reserve Bank of
India to run a Payments Bank.

In today's world, smartphones have become an integral part of everyday life.

India will exceed 200 Million smartphone users top US as the world's second
largest smartphone market by the end of 2016 due to the increasing penetration
of affordable smart mobile devices Country. Shopkeepers are adopting digital
wallets at a very fast pace, which is a big reason Convenience and ease of use.

The new Indian view of demonetization has forced Indians to think about digital
payments and people are eager to learn about e-wallets for their underlying
transactions. When government of India took a decision to demonetize all the
old currency. Notes of Rs.500 and 1000, people had to wait for their daily limit
to fulfill their basic necessities and it has been an endless battle for common
man (Prasenjit Roy, 2018). People started to use Paytm app since
demonetization. Customers are buying more and more online through a retail
outlet due to the cash crisis. Under the influence of demonetization, customers
have adopted the Paytm Wallet as a new method of operation (Porinita
Banerjee and Wasimraj Saad 2017).
 Paytm e-wallet

Paytm will refund money that the user claims to have been illegally debited
from the wallet due to theft or unauthorized access.

The digital payment firm is operated by Paytm, One 97 Comm7 Nications

Private Limited. Ltd., on Tuesday, announced an insurance cover against the
users of their mobile wallet services against illegal debits from Wallet. The
facility will be provided free of charge.

Customers who use Paytm Wallet will be insured up to Rs 20,000 or the last
recorded balance in their wallet, whichever is less, the company said. Paytm
will refund any money that the user claims to be unlawfully fully debited as a
result of theft, theft, loss of equipment or unauthorized access to the Paytm
account from his e-wallet. In the event of any such event, the user must notify
Paytm by email or call its customer care center within 12 hours.

“Our latest Wallet Insurance Scheme will maintain our seamless payment
experience, while ensuring peace of mind for the millions of consumers and
merchants who have embraced Paytm in their daily lives.

Vijay Shekhar Sharma, chief executive officer of One97 Communications

Network, tweeted last month that over 200 million Wallet users of Paytm
make about 8.5 million transactions daily. He said that the company has
deposited Rs 899.11 crore in 106.8 million wallet accounts.

Paytm Wallet is used by small and medium sized businesses to accept

payments. The company said it had used five million merchants using its QR
code-based (instant response code) payment solution, which it launched in
October 2015, and had given consumers consumer grocery stores, tolls, food
courts, hospitals and more. Retailers are allowed to pay at the shops.
Paytm Upi
 Chart Title
5 6
4.5
5
4
3.5
4
3
2.5 3
2
2
1.5
1
1
0.5
0 0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

 YEAR No. of Paytm Users
2014
2015
2016- 2017
2017- 2018 3314.80
2018