opportunities

 Growth in low – calorie beverages items such as value added bottled water and other high
growth healthy food items.
 Online E- commerce platforms – as it will increase their distribution network and market
share.
 Growth in ready to eat and processed food and beverages items.
 Venturing small food start ups; as
 Affinity of Indians to Chinese food.
 Unexploited rural market.
 Change in lifestyle of people
 Increasing environment sustainability efforts
 Increase in awareness about the significance of health drinks.
 Increased mobility and car ownership – as it will help in increase in demand of bottled water,
snacks and other food items.

 Changes in lifestyle, such as longer working hours, more women in the workforce, and more
single person households, increase the demand for prepackaged foods.

 Increased disposable income in countries like China could increase the demand for luxury
items like bottled water, ice cream and pet food.

 Continue with acquisitions and joint ventures to increase its market share

 Tie-ups with leading hotel chains, restaurants, schools, government institutes etc can help
Nestle maintain its market dominance

 Material sourcing transparency can increase the brand value.

 There are 80 million diabetic people in India. so they can come up with alternatives like
sugar free products and oatmeal.

 Currently nestle earns 6% of revenue from exports. Improving logistics and supply chain
management can increase the export.

 Targeting countries with higher Indian diaspora such as SAARC and South East Asia.