Sir M Visvesvaraya Institute of Management

Studies and Research

Mumbai – 400031

Name of the student : Swapnil C. Ghanekar

Roll No: 9008
Name of the subject : International Business
Title of the Project : A Study of ‘Stryker Corporation’.

Summary of the project: The purpose of this project is to analyze an

established healthcare company (Stryker Corporation). The report will
provide brief background of the company and its culture, critical analysis of a
venture and its key people, core business model and business opportunities. . In
conclusion there will be a methodical critic from an entrepreneurial prospective
provided that leads to the possible solutions for future.

Remark:

Project Guide: Dr. Rahul Shah

Date Of Submission: 13th August 2019
 INDEX

SR.NO CONTENT
1. Introduction
2. History
3. Products and services offered
4. SWOT Analysis
6. Conclusion
Key Excecutive for Stryker Corporation

 Kevin A. Lobo
Chairman and Chief Executive Officer

 Dr. Homer Stryker

Founder and Chairman

 Corporate Office
Phone/fax
Phone: +1 269 385 2600
Phone: +1 269 389 2300 Shared Services
Fax: +1 269 385 1062

 Mail
Care of:
Stryker Global Headquarters
2825 Airview Boulevard
Kalamazoo, MI 49002 US

Countries of existence :-
South Africa, China, Taiwan, Beijing, Shanghai, India(Global Tech Centre &
Sales), Hong Kong, Japan, Korea, Malaysia ,Suzhou, Middle east & Africa,
Singapore, Thailand, Vietnam, South Pacific,
Austria, Belgium ,Denmark ,Finland, France, Germany, Italy, Netherlands,
Norway, Polska, Romania and Balkans, Russia, Spain, Sweden, Switzerland,
Turkey, United Kingdom, North America, South America(Argentina, Brazil,
Chile, Colombia & Puerto Rico)
Introduction

(Dr. Homer Stryker founder of Stryker Corporation)

Stryker organization is An fortune 500 restorative advances firm built clinched

alongside Kalamazoo, michigan. Stryker's results incorporate implants utilized
within joint supplanting Also trauma surgeries; surgical supplies Furthermore
surgical route frameworks; endoscopic What's more interchanges frameworks;
tolerant taking care of and crisis restorative equipment; neurosurgical,
neurovascular and spinal devices; and also different therapeutic gadget results
utilized within an assortment of therapeutic specialties.
Stryker is one of the world’s leading medical technology companies and,
together with their customers, is driven to make healthcare better. They offer
innovative products and services in Orthopaedics, Medical and Surgical, and
Neurotechnology and Spine that help improve patient and hospital outcomes.

In the united States, the vast majority from claiming Stryker's items are
showcased straightforwardly to doctors, healing facilities Also other social
insurance offices. Internationally, Stryker items would sold done through 100
nations through company-owned deals subsidiaries Also extensions and
additionally third-party dealers What's more distributors.
By focusing on four key values, they are able to offer a diverse array of
innovative products and services in Orthopaedics, Medical and Surgical, and
Neurotechnology and Spine that help improve patient outcomes.
 Mission
“ Together with our customers,
we are driven to make healthcare better.”

 Quality PolicyPolicy
At Stryker, quality is first in everything we do. We are driven to make
healthcare better for our customers by providing innovative products and
services that meet regulatory requirements through our effective quality
system.
History

Built on ingenuity
When Dr. Homer Stryker, an orthopaedic surgeon from Kalamazoo, Michigan,
U.S.A, found that certain medical products were not meeting his patients’
needs, he invented new ones. As interest in these products grew, Dr. Stryker
started a company in 1941 to produce them.

Today, they are one of the world's leading medical technology companies. Their
growth is based on a diverse array of innovative products and services in
Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help
improve patient and hospital outcomes – which they achieve through the
dedication of our more than 33,000 employees globally.

They are well-positioned to continue serving the worldwide medical community

for generations to come. They think Dr. Stryker would be pleased.
The Orthopedic Frame Company, the precursor of Stryker Corporation, was
formed in 1941 by Dr. Homer Stryker, a Kalamazoo,
Michigan, orthopedist. Stryker developed the Turning Frame, a mobile hospital
bed that allowed for repositioning of injured patients while providing necessary
body immobility; the cast cutter, a cast cutting apparatus that removed cast
material without damaging underlying tissues; and the walking heel, among
others. In 1964, the company name was officially changed to Stryker
Corporation.
In 1979, Stryker made an initial public offering of stock and later acquired
Osteonics Corporation, entering the replacement hip, knee, and other orthopedic
implants market (Stryker). In 1999 annual sales reached $2.1 billion, and in
2000 Stryker was included in the S&P 500 and the Forbes Platinum 400 for the
first time. In 2002 sales reached $3.0 billion and Stryker was listed in the
Fortune 500 for the first time.
In 2003, Stephen P. MacMillan joined Stryker as President and CEO. In 2005,
annual sales reached $4.9 billion and John W. Brown transitioned to the single
role of Chairman of the Board, a role he retired from in 2010, while Steve
MacMillan became President & CEO. By 2007, Stryker sold its Physiotherapy
Associates division to private equity firm Water Street Healthcare Partners for
$150 million. In February 2012, Mr. MacMillan resigned and Curt R. Hartman
was named Interim Chief Executive Officer and Vice President and Chief
Financial Officer. Mr. William U. Parfet was named Non-Executive Chairman
of the Board. On October 1, 2012, Mr. Kevin A. Lobo was appointed as
President and Chief Executive Officer.
At the end of 2012, Stryker had approximately 22,000 global employees and
annual sales of $8.7 billion. 35% of those sales were outside the U.S.

Stryker Roll-In-Stretcher

In a 2012 global market overview of top medical technology firms, Stryker was
ranked number 10 with total portfolio sales in excess of $8.6 billion. Moreover,
the firm maintains 35% worldwide reconstructive market share; 50% worldwide
MedSurg market share; 15% worldwide Neurotechnology and Spine market
share.
The company was recognized by Hermann Simon as a role model for other
small to medium-sized business in his book Hidden Champions. Stryker
recently hired former Johnson & Johnson executive Rob Fletcher as its new
chief legal officer.
Products and Services Offered

They are committed to working with you to improve outcomes for patients and
caregivers. That’s why they design equipment focused on performance and
safety throughout the continuum of care. They’ve got you covered from EMS to
the OR & ICU, to home care – because helping you make healthcare better is
what they do.

1. Medical and Surgical equipment

i. Ambulation and equipment management
ii. Bed frames
iii. Cleaners and disinfectants
iv. Emergency Patient Transport
v. ENT
vi. Image guided therapies
vii. Infrastructure and room design
viii. Integration and connectivity
ix. Navigation
x. Orthopedic disposables
xi. Patient room furniture
xii. Personal protection equipment
xiii. Pharmaceuticals waste management
xiv. Power Tools
xv. Reconstructive surgery
xvi. Sponge management
xvii. Stretchers and transport chairs
xviii. Support surfaces
xix. Surgical Suction
xx. Surgical visualization
xxi. Temperature management
2. Orthopedics
i. Craniomaxillofacial
ii. Foot and ankle
iii. Joint replacement
iv. Spine
v. Sports medicine
vi. Trauma & Extremities

3. Neurotechnology
i. Cranial
ii. Neurovascular
iii. Spine

4. Services
i. Procare Services (Procare protect and Procare prevent)
ii. Flex financial
iii. Onsite services
iv. Transforming Healthcare
v. Reprocessing & Remanufacturing
 SWOT ANALYSIS

SWOT Analysis is a useful technique for understanding your Strengths and

Weaknesses, and for identifying both the Opportunities open to you and the
Threats you face.

Objectives:-

 SWOT analysis is a strategic planning technique that provides assessment

tools.
 Identifying core strengths, weaknesses, opportunities, and threats lead to
fact-based analysis, fresh perspectives and new ideas.
 SWOT analysis works best when diverse groups or voices within an
organization are free to provide realistic data points rather than prescribed
messaging

SWOT analysis of Stryker analyses the brand/company with its strengths,

weaknesses, opportunities & threats. Stryker is one of the leading brands in the
pharma and healthcare sector. The table below also lists the top Stryker
competitors and elaborates Stryker segmentation, targeting, positioning & USP.
 Stryker Corporation
Parent Company: Stryker Corporation
Category: Healthcare
Sector: Pharma & Healthcare
Tag Line: We make a difference
USP: Pushing the frontiers of medical research with uncompromising clinical
integrity to improve the lives of patients around the world.

Stryker STP Stryker STP

Segment: Medical devices , orthopaedic implants ,surgical equipment

Target Group: Patient handling and emergency medical equipment.
Positioning: dedicated to helping healthcare professionals perform their jobs
more efficiently while enhancing patient care

Stryker SWOT Analysis

Strength
1. Unique set of offerings for customers ie. hospitals and patients
2. Commitment to social responsibility
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and
hospitals
Weakness
1. Controversial incident regarding recall of the Neptune waste management
system gives negative publicity
2. Weak R&D department – lack of continuous innovation compared to
global players
3. Mixed signals received by investors regarding company image

Opportunity
1. New products and offerings through services
2. Geographical expansion especially in emerging economies
3. Innovation and technology

Threats
1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Stryker Competitors
1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc
Conclusion:

Stryker Corp. is a major company in the world’s medical device industry and
not an individual business anymore, as it is seen from entrepreneurial
perspective. However, its key people and their activities are remarkable from
this point of view. This venture has an organized structure, clear goals and
objectives that drive company towards continuous growth. Based on evaluation
of core business model and major problems that Stryker Corp. has today, there
are still many business opportunities that can be undertaken and
recommendations provided will contribute in the future success.