1.

Is CBRE residential vertical Pune is able to capture market of real estate residential sector
of Pune?
* Check demand of Pune residential sector.
Ans. No.

2. Is Pune a good city to invest effort and money?

Ans. Yes * data of relevant Schemes + Map + Rates

Particular development in Pune because of new airport, ring road, Business, Future rates
etc. (ESR, IKEA, EMBASSY, Indus pace, LOGISTICS) Warehouse Industry, RERA,
Airport, Manufacturing land, Metro Phase, Rainbow, Phase 6- Hinjawadi, Pune ring road.

3. Are you ready for the future challenge?

Ans. No.

4. Why? Are existing consumers are not satisfied?

 Customer satisfaction survey

Ans. Result: Satisfied

5. Are buyers aware about CBRE?

Ans. NO. * Awareness Low - Survey

6. Are people are aware about other brokers?

Ans. Not Really * Survey

7. Then what is lacking that others have and you don’t?

a. Digital media for getting leads.

Eg. …….competitors generates …………….lead per month.

b. Technology ( Name of Auto-tech mechanism )

Eg. 360 Realitor’s action: SMS, Call, SMS.

c. Telle Calling team - quickly tap those leads who raise the enquiry- recording.

Eg. ANAROCK have trained calling team, whose for quality control. (Data)

Data: Why DM is so important?

Cost-1. Own Lead Generation in house team.
Cost-2. Association with good firms.
Cost-3. Equipment’s – Calling, Auto SMS, Recorders
Cost-4 Telle Calling Team Salary, Training. Etc.
Stages: Of implementing DM