Running head: CACTUS REDEMPTION GAME 1

Focus Group Written Assignment Unit 3

University of the People

February 19, 2020

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Focus Group

1) Describe who you got to participate (e.g., describe each person by gender, age,

economic activity).

a. My first participant is male, 30, and works as a Security Officer.

b. My second participant is male, 39, and working at the bank.

c. My third interviewee is female, 34, and operates a real estate business.

2) In what ways would this small sample not be representative of the local population?

a. First, these individuals represent people who live in different cities.

b. Second, my interviewees seem like people that either have an interest in the product or

are aware rather than people that are completely uninformed.

c. Third, my consultees demonstrate the opinions of people that have participated in the

activities related to the discussed product or have heard about activities of the product

rather than people that do not.

3) List the questions you asked and summarize the sample’s responses. What did you

learn about the topic?

a. What are your overall thoughts about the product printed from Cactus Game known as

Redemption?

i. it’s good way for kids to learn more about good, evil, and the Bible.

ii. it’s a good Christian alternative to games out in the marketplace.

iii. it’s good medium for a game with a Christian base.

b. Do you think this product only appeals to a specific gender or age group?
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i. More so to guys, 15 through 30.

ii. I think I could be bias, because I'm a player and I think it can reach a broader scope of

people.

iii. It's for both, but it'll appeals mostly to guys and from teenagers to young adults.

c. Do you think this product only appeals to people of a particular religion?

i. No, because I think Jews and Catholics can benefit from the game.

ii. I think it should.

iii. If the game has a monetary reward system, it probably will make it better. But the

producers haven't envisioned that.

d. f. Do you envision this product as a sort of athletic activity or relaxation hobby?

i. As a relaxation hobby.

ii. Relaxation hobby.

iii. Relaxation hobby too.

e. If this product achieved the same level of success as a National Sport or another type of

athletic competition, do you think fans would pay to view or partake in their organized

events?

i. No, not to that level. Lower level.

ii. Yes, because it would be that popular.

iii. Yes, as long as fees are practical.

4) 4. What additional information do you now know that you would need to get on this

topic?

After conducting a focus group that serves as a part of research on consumer behavior for

the product Redemption produced by Cactus Game Design, I’ve learned that people of
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both genders and various ages see potential in the product. Redemption is a collectible

card game based on the Bible. It involves Biblical characters, places, objects, and ideas.

From my viewpoints listed above helps me draw to the conclusion that there is much

incomplete works related to the product and its community where many people can

benefit from if those resources were made available.

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References

Redemption Card Game: Publisher – Christian Games. (n.d.). Retrieved February 19, 2020, from

https://www.cactusgamedesign.com/redemption/