CASE STUDY(ABC MILK FEDERATION )

1.Design a research for ABCMF to solve the problem .

The milk quantity must be mixed of mixing some percentage of water so the milk taste differs
and customers may start buying more not in milk other products such as curd,
milkshakes,milkdrinks etc in which ever it is possible so that the milk wont be spoiled after
some of improvement of products the sales may increase after some months or week

2.If you conduct a study ,who are the sample respondents for data collection ?

Delaers

Manager

Customers

Retailers

3.If you were to be the general manager of ABCMF,what are the alternatives you would
have thought ?

Firstly as manager we must analysis actually problem .here the company did not mention
particularly which animal milk is been purchased so as being manager must the divide the
milk according to the animals how many litre of milk must be purchased i.e cow and buffalo
instead of taking one particular animal milk we can do this because customers are preferring
them a now days because of their health issues ex cow milk , ghee and buffalo milk ,ghee by
doing this company wont get loss and even it wont effect farmers