50

Move Price ON net Mins Price OFF net Mins ARPU

wait 0 4.75 37.5 7.75 12.5 275
Match 1 3.99 43.5 3.99 22.5 263.34
2 3.99 43.5 5.99 16.5 272.4
3 3.99 43.5 7.75 12.5 270.44
reduce 1 3.5 45.5 5.5 18.5 261
2 3.5 45.5 7.75 0 159.25

Churn 0.12
monthly
r 0.073333
i 0.008333
Acquisition Cost 1400
5 moth rate
r 0.366667
i 0.041667
 CLTV
CCPU Margin Monthly Disc Margin 1 month 5 month 6 months 1 year
82.5 192.5 205.88 -1194.12 25.92593 493.4426 9100
79.002 184.338 197.15 -1202.85 -34.5333 413.1607 8654.8
81.72 190.68 203.94 -1196.06 12.44444 475.541 9000.727
81.132 189.308 202.47 -1197.53 2.281481 462.0459 8925.891
78.3 182.7 195.40 -1204.6 -46.6667 397.0492 8565.455
47.775 111.475 119.22 -1280.78 -574.259 -303.525 4680.455

0.88 0.1 -5.80007 at R=88%

6m quarter year
0.44 0.22
0.05 0.025 1155 1893.443 493.4426

5 moth rate 577.5

962.5 1425.926

0.88
 5.6M Customers
Total Monthl Margin Monthly gain/loss
1,152,941,176
1,104,056,471 -4% 48,884,706
1,142,040,642 -1% 10,900,535 7,786.10
1,133,823,316 -2% 19,117,861
1,094,245,989 -5% 58,695,187
667,657,754 -42% 485,283,422

option 0,2,3 turn positive after 5 months