ACKNOWLEGEMENT

I have prepared this study paper for the “social media management” Quite Frankly, I have
derived the contents and approach of this study paper through discussions with colleagues who
are also the students of this course as well as with the help of various Books, Magazines and
Newspapers etc.

I would like to give my sincere thanks to a host of friends and the teachers who, through their
guidance, enthusiasm and counseling helped me enormously. As I think there will be always
need of improvement. Apart from this, I hope this study paper would stimulate the need of
thinking and discussion on the topics like this one.

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 TABLE OF CONTENT
Chapter TOPIC PAGE
1. Introduction (ABSTRACT)
1.1 Overall aim
4 - 14
1.2 Method
Industry Overview
2. Literature Review
2.1 Importance of social media in today’s world
2.2 Social media for business to business marketing
2.2.1 Facebook for B2B marketing
2.3 Social media for business to consumer marketing
2.3.1 Social Media for travel and tourism 15 - 22
2.3.1.1 Twitter for the travel industry
2.3.2 Social media for financial institutions
2.3.2.1 Facebook for bank marketing
2.3.2.2 Twitter for bank marketing
2.3.3 Social media for retailers (Recommended for www.indigo.co.in)
3. Finding and Discussions
3.1 Implementation of Social Media Marketing
3.1.1 Implementing Facebook
3.1.2 Implementing twitter
3.2 Measuring the impact of social media marketing 23 - 40
3.3 Social media for small business start-ups
3.4 Comparison of traditional advertising with Social media advertising
3.5 Survey on Social Media Marketing
3.6 STP and SWOT analysis of Kwalitybazaar.com
4. Conclusions and Recommendations
4.1 Conclusions 41 - 43
4.2 Recommendations
5. References and bibliography 44 - 51
6. Annexure 52 - 53

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 Student Undertaking Certificate of Originality

I Akash Verma (MBA), Semester 1 would like to declare that the project report entitled
"SOCIAL MEDIA MANAGEMENT" Submitted to Bharati Vidyapeeth University Pune,
School of Distance Education Pune, Academic Study Centre BVIMR New Delhi in partial
fulfillment of the requirement for the award of the degree.
It is an original work carried out by me under the guidance of _______.
All respected guides, faculty member and other sources have been properly acknowledged
and the report contains no plagiarism.
To the best of my knowledge and belief, the matter embodied in this project is a genuine
work done by me and it has been neither submitted for assessment to the University nor to
any other University for the fulfillment of the requirement of the course of study.

Student Name with Signature

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