Module13 -Product Description

Leader: Members: 1.
2.
3.
4.
Explain the meaning of the following concepts:
1. Product description
2. Audience-friendly
3. Features
4. Product warrantees
5. Product quality
Describe the product description of the following products:
1. Dunking Donuts
2. Tropicana Juice
3. Magnolia Ice Cream
4. Choco Mucho
5. Hibiscus Tea in Starbucks

Module 14– Prototype of Product

Leader: Members: 1.
2.
3.
4.
Explain the meaning of the following concepts:
1. Patenting your invention.
2. Production Feasibility
3. Prototype
4. Licensing
5. Brainstorm ideas
Create a prototype for the following products:
1. Non-food
2. Food
3. Apparel

Module15 – Testing of Product Prototype and validation of service description of the product for
market acceptability

Leader: Members: 1.
2.
3.
4.
Explain the meaning of the following concepts:
1. Video recording
2. Direct observation
3. Open-ended question
4. Participative user
5. Brand label
6. Rented goods and service
7. Variability
8. Consumer test
9. Inseparability
Look for the service description of the following:
1. Honda cars
2. May bank
3. Manila Hotel
4. Canossa school
5. Lyndern (spa and massage parlor)