CHECKLIST GENERAL BUSINESS CASES

DISTRIBUTION CHANNELS

1. Company Timeline (Learn more about the most important events)

2. Mission – Vision – Values

3. Branding

4. Marketing Mix 4p’s

5. Distribution Channels

6. Pricing Policy

7. Store Retailer (Physical Store) – Non Store Retailer (E-commerce)

8. Marketing Strategies (Online – Offline)

9. Loyalty Program

10. Innovations (Future Products or Services)