ISABELA STATE UNIVERSITY

CAUAYAN CAMPUS
Cauayan City National High School
Cauayan City, Isabela

A Detailed Lesson Plan in English for Grade 9

I. Objectives
At the end of the lesson, the students should be able to:
A. identify the qualities of a good advertisement;
B. define advertisement, factual, and biased statements;
C. recognize factual and biased statements in a jingle presentation; and
D. formulate and present a jingle using the qualities of a good advertisement,
factual, and biased statements.
II. Subject Matter
A. Topic: Advertisement
B. References: A Learners’ Material in English: A Journey through Anglo-
American Literature; Chron; Oxford Dictionary;
https://www.youtube.com/watch?v=lnY3Cl1BBpw;
https://www.youtube.com/watch?v=DrUEO261tU8;
https://www.youtube.com/watch?v=O4kiO3UgO_A
C. Strategies: simulation; video presentation; jingle; carousel; group
observation
D. Assessment Activities: performance-based (group); written (individual)
E. Materials: powerpoint presentation; title board; pop out card; boxes; video
clips; scoring sheet; observation sheet; activity sheet
F. Skills: writing; speaking; viewing
III. Procedure
TEACHER’S ACTIVITY STUDENTS’ ACTIVITY
A. Customary Activities
1. Prayer
Mica, will you lead us a prayer? Let us bow our heads and feel the presence of
the Lord.

Lord, as we face the day, help us overcome

our fears so that we will be able to cherish
every moment we are destined to create.
Also, bless our parents and teachers whose
selflessness never fades. And most
importantly, help us understand Your ways.
All these things we pray in the name of Your
son. Amen.

Thank you, Mica.

2. Greetings
Good morning, class! Good morning, too, sir!

I always tell you to keep your classroom (The students will arrange their chairs and
clean and organize, right? So, before you clean up the mess.)
settle down, kindly arrange your chairs and
clean up the mess around you.
Thank you.

3. Checking of Attendance
Attendance officer, is everybody present? Everybody is present, sir.

Very good, Mendeleev. Keep up your

perfect attendance.

B. Review
Ryeborg, what did we discuss yesterday? Sir, we discussed direct and indirect speech.

Very good, Ryeborg.

Micaela, will you define direct speech? Sir, a direct speech is the reporting of speech
by repeating the actual words used, without
making any grammatical changes.

Very good, Micaela.

Mc Kenny, what is indirect speech? Sir, an indirect speech is a way of reporting

what someone has said. The actual words of
the original speaker are usually changed, in
that the pronouns, time and place adverbials,
and tense are adjusted to the viewpoint of the
person now reporting.

Very good, Mc Kenny.

Do you still have questions regarding We do not have questions anymore, sir.
direct and indirect speech?

Very good, Mendeleev.

C. Motivation
Last night, while browsing on our
Facebook timeline, I received a friend
request from the Chipmunks. I did not
accept it right away because I want to ask
first for your consent. Are you willing to
be friends with them? Yes, sir.

If that so, I will now accept the friend

request.

Oh, the Chipmunks have just sent me a

voice message. Am I going to open it or
just ignore it? Open the voice message, sir.

Are you sure? Yes, sir.

Hello, Teacher Ryan. You always boast

that your students are smart. So, I want to
see whether they can prove it by doing an
activity. Good luck, Mendeleev!

Are you in for the challenge, Mendeleev? Yes, sir!

But before that, let us divide first your

class into four; GMA, ABS-CBN, TV5,
and CNN.

Your activity is called TAG HUNTING.

Identify the corresponding taglines of
selected business firms or vice versa. You
will be using this ball to determine which
group will answer. As I pass the ball to one
group, pass it also to other groups. The
student holding the ball the moment I said
“Stop!” will be the one to answer for
fifteen seconds only. Each correct answer
is equivalent to a reward. If in case one
group did not get the correct answer, other
groups may steal.

Are there things you want to clarify first

before we proceed? None, sir.

(The teacher will pass the ball.) (The students will play the game.)

Stop!

Which product has the tagline “Just Do Nike, sir.

It?”

Very good! (The teacher will give the

student a reward.)

Pass the ball. (The students will pass the ball.)

Stop!

What is the tagline of Banco De Oro or We find ways, sir.

BDO?

Very good! (The teacher will give the

student a reward.)

Pass the ball. (The students will pass the ball.)

Stop!

Which product has the tagline “Hari ng LBC, sir.

Padala?”
Very good! (The teacher will give the
student a reward.)

Pass the ball.

Stop!

What is the tagline of Meralco? May Liwanag ang Buhay, sir.

Very good! (The teacher will give the

student a reward.)

Pass the ball. (The students will pass the ball.)

Stop!

What is the tagline of Supermalls or SM? We’ve got it all for you, sir.

Very good! (The teacher will give the

student a reward.)

(After the game) (After the game)

D. Presentation of the Lesson

What is your activity about, class? Sir, our activity is about business firms and
their corresponding taglines.

Very good.

Where do we usually see those business Sir, we usually see them on television.
firms and taglines?

Very good.

Why do we see them on television? It is because companies want to inform us

about their products, as well as to encourage
us to buy them.

That is right.

What do you call to that process? Advertising, sir.

Very good.

Today, we are going to discuss

Advertisement. Are you ready? Yes, sir!

E. Lesson Proper
Angelo, will you share to us your insight Sir, an advertisement is a means of informing
about advertisements? the public about a certain product.

That is right, Angelo.

Advertisement, class, is a way of
communicating business information to the
present and prospective customers. The
qualities of a good advertisement play a
part in informing the public about a certain
product. Some of those qualities are:
 emotion
 humor
 clear message
 effective targeting

For emotion, watch this sample

advertisement that was shared by the
Chipmunks three days ago.
(The students will watch the advertisement.)

What did you feel after watching the video Sir, I felt sad.
clip?

What do you think now is the purpose of Sir, the purpose is to target the audience’s
employing emotions? emotion.

That is right.

Aside from emotions, we also have humor.

To discuss it, watch a sample
advertisement that was shared by the
Chipmunks two days ago.
(The students will watch the advertisement.)

Based on the sample advertisement, what Sir, humor is used to entertain or catch the
do you think is the positive effect of using viewers’ attention.
humor?

Very good. Through humor, the greater is

the chance that the viewers will remember
an advertisement.

In addition to the first two, a good

advertisement also conveys a clear
message.
Eugenio, why do you think an It is to be informed of the use of a product
advertisement must convey a clear and the reason viewers should buy it.
message?

Very good, Eugenio. Also, in order to

clearly convey the message of an
advertisement, one must make a catchy
slogan or tagline at the end of the
commercial.

Lastly, we have effective targeting.

Sheena, is it important to identify your Yes, sir. Because the success of a company
target buyers? Why? depends on the potential buyers.

Very good, Sheena.

Of the many advertisements being

broadcasted on both television and radio,
which product should we believe?

Sting is one of the most famous products

in our country which tagline is “Hayop sa
Sarap. Hayop sa Energy.” Now, let us
watch its advertisement.
(The students will watch the advertisement.)

Based on the advertisement, how effective Very effective, sir. The man, energized after
is the product? drinking Sting, was able to run the baggage
carousel.

Very good.

Mario, do you like to drink a bottle of Yes, sir.

Sting?

Please come in front, then. (Mario will drink it.)

Now, let us try whether the advertisement (Mario will carry Aaron.)
is really true by carrying Aaron. Aaron,
please come in front.

Is the product effective? No, sir.

Therefore, the advertisement is biased or

subjective.
Can you still recall our discussion on Yes, sir.
biased and factual statements?

Then, Jectofer, will you define factual and Sir, a biased statement is one that is
biased statements? opinionated or is personally influenced by a
speaker, while a factual statement is one that
can be proven.

Very good, Jectofer.

(End of discussion)

Do you have questions regarding our

discussion, class? None, sir.

I am glad to hear that.

(If in case the students have questions, the

teacher is ready to answer them.)

F. APPLICATION
Mendeleev, I received again a voice
message from the Chipmunks. Am I going Open it, sir.
to open it or not?

(The teacher will open the voice message.)

Hello, Mendeleev, I am back. To test
whether you learned something from
Teacher Ryan, I am going to give you your
next task found inside the pop out card
called ADS-TIVITIES. Again, good luck!

Your activity is called JINGLE AD.

Using the same four groups, formulate and
present a jingle using one product from
inside these boxes. Make sure to portray
the qualities of a good advertisement. The
good news is that you can adopt a tune, use
instruments, and give a twist. Please work
as a team because you only have ten
minutes to prepare.

Representatives of each group, please (All groups will pick one box for the
come in front and choose your box. activity.)
Your group presentation, class, will be
rated according to the following points:

Use of the Qualities-----35%

Originality----------------20%
Creativity-----------------20%
Presentation--------------15%
Participation-------------10%
TOTAL: 100%

Use of the qualities refers to the qualities

of a good advertisement included in your
performance. Originality refers to whether
your jingle is your own composition.
Creativity refers to giving an artistic flavor
to your jingle. Presentation refers to your
manner of delivering the jingle. And lastly,
participation which refers to your
cooperation.

Now, go find your groupmates and prepare (The students will prepare.)
for your next task.

(After ten minutes) (After ten minutes)

Your time is over, class. Go back to your (The students will do as told.)
proper places.

Before we begin the presentation, please

be reminded that you are going to rate and
observe the performances of your
classmates using a scoring and observation
sheet. In the scoring sheet, rate them
according to the criteria I gave you a while
ago. In the observation sheet, write down
the factual and biased statements used by
other groups. For group 1, rate and observe
group 2; for group 2, take group 3; for
group 3, take group 4; for group 4, take
group 1.

(The teacher will hand over the scoring Scoring Sheet

and observation sheet.) CRITERIA G1 G2 G3 G4
Originality
(40%)
Creativity
(30%)
 Presentation
(20%)
Participation
(10%)
TOTAL

Observation Sheet Observation Sheet

Factual Statements Biased Statements Factual Statements Biased Statements
This product will This product is used
benefit babies. everyday by many
families all over the
Comments/Suggestions: world.
This product boosts This product will
your appetite. take you anywhere.
This product helps This product will
you improve your make you slimmer
metabolism. in just 7 days.
Comments/Suggestions: The group should
have used more factual statements to
endorse their product because what should
be in the forefront of any business firm is
the welfare of the public under good
governance.

Let us now proceed to the presentation; the (The students will perform in order.)
first to perform will be the first group that
will be followed by groups two, three, and
four.

(After the presentation, the teacher will ask

all the groups to share their evaluation.
After that, the teacher will also announce
his for the computation of the total score of
each group.)

Congratulations for that job well done,

Mendeleev! Give yourselves a hand.

What did you realize during and after the Sir, advertising a product really takes careful
activity? planning and effective implementation.

Why do you think so? An advertisement is an embodiment of a

product. So, to be able to realize what is
expected in the future, one must start it by an
advertisement that possesses good qualities.

Well said!

G. Valuing
What do you think is the importance of Through that, sir, we are able to know
carefully analyzing an advertisement? whether or not companies are just after our
money or welfare.
That is right.

Any other hand? Through that, sir, we will also realize which
one best fits our wants and needs.

That is right, too.

What would probably happen if Sir, we surely have a hard time looking for
advertisements do not exist? the things we need and want.

Very good.

H. Generalization
Mica, what did you learn today? Sir, I learned some qualities of a good
advertisement as well as factual and biased
statements.

Very good, Mica.

Eugenio, will you define factual Sir, a factual statement is one that can be
statement? proven.

How about biased statement, Audre’? Sir, a biased statement is one that is
personally influenced by a person.

Very good, Audre’.

V. Evaluation
For you last activity, let us hear it from the
Chipmunks.

Congratulations for doing great,

Mendeleev. Let us see if you can do
greater this time.

Your final task is found in the same pop

out card. Teacher Ryan, kindly facilitate
the activity. Good luck, Mendeleev!

Your final task is called WRITE THRU,

an individual activity. This time, you will
be divided into stations, that is, according
to the table you belong in. Your task is to
answer one question per station. You only
have thirty seconds to answer each
question. After the time, move to the next
station until you are done answering all the
six questions. Do the activity on the piece
of paper I gave you a while ago.

Is everything clear, class? Yes, sir.

(The teacher will hand over the activity
sheet)

Then, proceed. STATION 1: In your own words, what is

advertisement?

STATION 2: We use information in

constructing sentences. The question is: If a
piece of information is proven false, is the
statement factual? Remember that factual
statements are those that can be proven.

STATION 3: Why do you think companies

use both factual and biased statements?

STATION 4: Which of the following is not a

part of the group?
a. Palmolive
b. Rejoice
c. Sunsilk
d. Clear

STATION 5: What is biased statement?

STATION 6: What are the qualities of a good

advertisement?

(After the activity) (After the activity)

Time is up, class. Please pay attention now STATION 1: An advertisement is a way of
for the checking. communicating a product.

STATION 2: Yes

STATION 3: Companies use both factual and

biased statements to help customers and to
endorse their products.

STATION 4: a. Palmolive

STATION 5: A biased statement is one that

is personally influenced by a speaker.

STATION 6: emotions, humor, effective

targeting, clear message

(After the checking) (After the checking)

Did all of you get a perfect score? (Answers may vary.)

Kindly pass your paper forward. (The students will pass their paper.)

Thank you.
 Congratulations for surpassing all your
activities. Because of that, each group will
be given a certificate of participation and a
gift pack from SM City Cauayan.

(The teacher will give all groups their

rewards.)

Chipmunks, are you still there?

Well, Mendeleev, I am so convinced now

that you are really smart. I am sure
Teacher Ryan is proud of you. My only
wish is that, you continue to discover
about the world; the world is a wide array
of knowledge and wisdom. Never stop
searching because what we know is true is
not always enough. Congratulations and
God bless!

Thank you for inspiring my students,

Chipmunks. Till next meeting, my friends.

IV. Assignment
For your assignment, kindly review your
notes for your summative test tomorrow. Is
that clear? Yes, sir.

Are there queries that you want to clarify? None, sir.

Let’s call it a day, then. See you around, sir!

God bless, Mendeleev!

Prepared by:

RYAN JAY O. AGRON

Practice Teacher

Checked by:

ELLEN JANE C. RAGASA

Cooperating Teacher