DHAKA CITY COLLEGE

ASSIGNMENT

ON

Chapter-wise Board Questions

Submitted to:

Dr. Mohammad Abdullah Mahfuz

Associate Professor

Department of Marketing

Jagannath University, Dhaka

Submitted by:

Group One

Group Member’s Name Id. No.

Refat Ahmed Asif 1405
Mohammad Sallah Uddin 1407
Md. Junayed Saad Rahman 1423
Md. Yeamin Sarker 1445

Batch: XIV; Major: Marketing; Session: 2016-2017

Dhaka City College
 Chapter 1
The Scope and Challenge of International Marketing
1. What is SRC? / Define Self-reference criterion (SRC). / Illustrate the concept
“Self-reference criterion (SRC)” with example. How does it affect the decision of
a global marketer? Suggest a plan to overcome the influence of SRC.
[2012-2013-2014-
2016]
2. Define the following –
International marketing, Self-references criteria (SRC), Factual knowledge,
Cultural exclusives. [2013-
2015]
3. Discuss the phases of international marketing involvement. [2014]
4. How can an international marketer face the challenges of international marketing?
Discuss. [2014]
5. “The international marketer’s task is more complicated than that of the domestic
marketer.” – Explain. / “The task is made more difficult in international marketing
because the international marketing is to deal with two levels of uncontrollable
uncertainty instead of one.” – Discuss. [2014-
2016]
6. Differentiate among the three international marketing concepts. Discuss the three
factors necessary to achieve global awareness. [2011-2013-
2016]

Chapter-6
The Political Environment A Critical Concern
1. What are the main factors to consider in assessing the dominant political climate
within a country? [2013]
2. State the different forms of political risk a British multinational company of
consumer goods can assume to operate herein Bangladesh market. [2016]
3. “Political risk is uncontrollable.” – Explain. [2015]
4. What are the most frequently encountered political risk in the foreign business?
Discuss. [2011-
2014]
5. Discuss the measures a company might take to lessen its political vulnerability.
[2014]
6. How can the political vulnerability in international marketing be assessed? How
does political sanction affect the international marketing? [2012]
7. Differentiate between a customs union and political union. What are the benefits
that a multinational market groups represent for international marketers?
[2011-
2013]
8. How can a change in the political party in power affect an investor? Discuss and
give example. [2016]

Chapter 12
Global Marketing Management:
Planning and Organization
1. Trace the different phases of international marketing involvement. [2014]
2. Differentiate between a global company and a multinational company with
examples. [2014-
2016]
3. Show the process of international planning for global marketers. / Explain in brief
the phases of international planning process. [2011-2012-2014 (for 7
marks)]
4. What is the importance of planning for global markets? [2011]
5. In order to involve internationally, what different alternative market entry
strategies are available for a company? / What are the alternative market entry
strategies? Which mode of entry is the safest one? [2012-
2014]
6. Differentiate corporate planning from strategic planning. Identify the effect of
shorter product life cycles on a company’s planning process. [2013]