Industry overview

The Spice industry is a growing industryin Pakistan and in the world. We witnessenormous increase in terms of
sales andproduction if we compare the stats fromlast years¶. The key players in thePakistani branded spices
are

1. Shan Foodson top with

2. National foods,
3. Chef¶s Pride,
4. MehranFoods,
5. Ahmed Foods,
6. HabibFoods, ZaiqaFoods,
7. Kitchen Secrets
8. And RonaqMasala.

Shaan Foods (Pvt.) Ltd.

OUR BUSINESS Manufacturing and Marketing of Food Brands
EMPLOYEES

Management Staff: around 300

LABOUR Approximately 700

DISTRIBUTION NETWORK 374 distributors within Pakistan 60 distributors across 45 countries

HEAD OFFICE HEAD OFFICE – Plot 29, Sector 23, Korangi Industrial Area, Karachi, Pakistan.

MANUFACTURING FACILITIES Pakistan, UAE and Saudi Arabia OFFICES Pakistan, UAE, Saudi Arabia and
United Kingdom

Shan’s success can be attributed to its ability to continually identify and respond to the changing consumer
needs through Research and Development, stringent Quality Assurance standards and state-of-the-art
manufacturing facility.

Shan is truly an example of a progressive Shariah Compliant business where Shariah guides the business
operations and values remain consistent. The journey of Shan’s remarkable success starts from 1981, when
the dream of one man became a reality. A visionary entrepreneur, an avowed humanist and a committed
philanthropist, Mr. Sikander Sultan, CEO Shan Foods (Pvt.) Ltd, helped pave the way to success by pioneering
in the spice business. It was Mr. Sikander Sultan’s commitment and dedication that starting from a single room
company, today Shan stands as one of the most reputed food company and a powerful global brand with
presence in more than 45countries across 5 continents. Initially spice recipe mixes were indeed shared within
the family and it was not until much later that orders from distant relatives, friends, acquaintances and even
perfect strangers started to arrive. Overtime, the company prospered and Mr. Sikander Sultan decided to
launch its very own brand with the name of SHAN. Since then there is no looking back. Shan Foods (Pvt.) Ltd,
has, over the past decade, changed more than ever before in its illustrious history.
Shan Food Industries began as a cottage industry in 1981. A few years later it started
exploring the international market and exports went out to Europe, United Kingdom,
United States and the Middle East. Within a decade Shan was exporting to 25
countries.

In 2000 it fortified its sales with local penetration in the central and northern regions
of Pakistan and officially launched in India in 2004. Shan exports to 56 countries
making it the largest exporter of premium quality packaged spice, food, and rice
mixes. The company also sponsors cooking competitions.

Achievements

Pakistan Advertising Awards 2010 held for the first time where multiple categories were acknowledged for their
excellence in advertising.

No females in the advertizemenet but they do hire females for their offices.
Shan Foods was selected as “Brands of the Year” in the recipe category of its exceptional quality.

The FPCCI acknowledged Shan Foods for its immaculate performance in export market for the second time.

National Foods Ltd.

National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized
the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic,
reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so
that people who use our products would be able to experience a more rewarding life-style.

This was long before the phrase ‘Corporate Mission’ had even been invented. However, our founder’s
philosophy remains unchanged over time. Even if their language – and the notion of only women doing the
housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant
development of technology; consumers are compelled to alter their eating habits. National Foods responds to
this challenge of developing innovative food products based on convenience and quick preparation in line with
modern lifestyles and yet retains traditional values through its diverse collection of food products.

In a history that now crosses three decades, National Foods’ success has been influenced by the major events
of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements.
Even after three decades the company’s focal point still remains on customer’s needs through product
development in line with the changing market trends.