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INDIAN INSTITUTE OF MANAGEMENT- LUCKNOW

Final Placements 2019-2020
JOB DESCRIPTION FORM

Company Name Coromandel International Limited

About the firm Manufacturing of Fertilisers & Managing of Retail Business and you
can find the more details in the URL : https://coromandel.biz/
Description of role and Sales and Marketing Role:
expectations
(for each role) Sales & Dealer Management: Does forecasting of sales based on
the monsoon conditions and crop patterns, facilitates dealer
appointments, fixing dealer meeting large dealers to understand
the sales trend / farmer responses / crop patterns / monsoon
conditions and planning the liquidation strategies, checking the
stock availability in the warehouse, gathering insight on the
potential areas for business, educating the dealers on various
company initiatives to improve the sales and dealer margins,
asessing dealer portal effectiveness, warehouse inventory and
working with the logistics team to ensure on-time supply.

Product and Brand Promotion: Reviewing geography-wise

promotional activity planning and approving the same, meeting
large-size farmers in the villages to conduct to promote
Coromandel products.

Planning: Spearheading initiatives (esp. during off-season) that are

essential to increase the demand such as customer / farmer
mapping to create a comprehensive database and to assess the
market potential and use it to strategies the sales promotional and
demand generation activities, interacting with the field staff and
dealers to understand the competitor sales trend and selling /
promotional strategies, conversion of prospects to sales

Location (s) Pan India

Salary CTC: Rs. 12,00,000 (Fixed) plus Rs. 2,00,000 (Variable)

IIM Lucknow | placecom@iiml.ac.in |+91-522-2734013