A study on distribution challenges of FMCG products: A special reference to

HUL product line

Questionnaire
1) Since how long you are in business?

a) 1 – 5years

b) 5 – 8years

c) 8 – 12years

d) More than 12years

2) Which all brands of FMCG products you carry?

a) P&G

b) HUL

c) Dabur

d) Godrej

e) Colgate palmolive

f) Parle agro

g) ITC

h) Nestle

3) Do you get sufficient credit period from distributor?

a) Yes

b) No

c) May be

4) If yes, How long

a) 1 month

b) 2 months

c) 3 months and above

5) Do you get discounts and offers?

a) Yes

b) No

6) Do you get loading and unloading assistance?

a) Yes

b) No

7) If a particular brand is not available with the distributor you will?

a) Drop the idea of buying products

b) Go to other distributors

c) Try another (competitor’s) brand

d) Ask the distributors to make the brand available in few days

8) Are you satisfied with the schemes and discounts offered by the distributor?

a) Highly satisfied

b) Satisfied

c) Neutral

d) Dissatisfied

e) Highly dissatisfied

9) How do you rate the delivery process of your HUL distributor?

a) Prompt delivery

b) Ok

c) Not in time

10) Do you get your order quick response?

a) Yes

b) No
11) What is the average margin given by distributor?

a) Below 9%

b) 9 – 10%

c) 10 – 11%

d) 11% and above

12) Do you get replacement for damaged products?

a) Yes

b) No

13) What is the mode of payment to the distributor/ Dealer?

a) Cash

b) Credit card/ Debit card

c) Cheques

d) UPI/ Online

14) Do you get assistance for sales promotion?

a) Yes

b) No

15) Do you get assistance for display of products?

a) Yes

b) No

16) Do you attend a seminar for a brand new product?

a) Yes

b) No

17) Do you have any online platform to place HUL products?

a) Yes

b) No
18) Do you get samples or demo from HUL products?

a) Yes

b) No

19) What are the main challenges you face regarding the distribution of the product?

a) Accident of truck

b) Damage of product

c) Delay in Delivery

d) Bad debts

20) Is there a option of tracking order once the order is placed?

a) Yes

b) No