Restaurant Loyalty Assignment 25 points

Due date: Wednesday, October 2nd at 11:59pm on Blackboard

Late submission: Assignments will be accepted the following day for half credit (13 pts)
*October 3rd at 11:59pm

Description:
Turn in a typed ½ to 1 page, single spaced discussion about 2 restaurants that you frequent
often.

Questions to help get you thinking:

 Why these eating establishments?
 What makes you keep coming back?
 What do they offer that attracts you? Do you always get the same item(s)?
 What makes them unique?

Explain and analyze the restaurant:

 What is the underlining defining features, philosophy and/or concept of the
restaurant?
o ie- health, fast, themed, sustainability, vegan, plant based…
 What type of service is it? Counter service? Drive through? Table service?
o How is the customer service that is given to you by the employees? Is that
something that strengthens your loyalty to the restaurant?
 Discuss the décor, ambiance, and menu
o Is this a factor that plays into your loyalty?
 What are the prices like?
o Does this drive your loyalty or is it not a focus when it comes to eating here?
 What technology is available? Do you use the technology?