Impact of Emotional Advertising on

Consumer Buying Behavior

Tanees Naseer Alamgeer

M2018104

No. of Attempts
01
 Questionnaire
1. Name:__________________________

2. Gender:
o Male
o Female
o Other

3. Age:
o 17- 25
o 26-35
o 36-45

4. Education:
o Under Graduate
o Graduate
o Post Graduate

5. Occupation:
o Student
o Government/Private Job
o Self-Employed
o Not employed

6. Are you aware of emotional advertising?

o Yes
o No

7. If no, terminate the questionnaire, if yes, what are the platforms that you are
exposed to emotional advertising on?
o Social Media
o Television
o Radio
o OOT platforms
o Others (please specify)
8. Whenever you watch an advertisement, which of the following attracts you?
(1 being the least attractive and 5 being the most attractive)

Parameters 1 2 3 4 5

Brand

Mascots

Celebrity
endorsing the
brand
Emotional
Appeal of the
advertisement
Creativity of
the
advertisement

9. Does emotional advertising influence your purchase behavior?

o Never
o Occasionally
o Quite often
o Most of the times
10.

How well do you remember this advertisement?

o Don’t remember at all
o Remember company but not the product or ad
o Remember company and product but not the ad
o Remember ad

11. If you were describing this ad to friends/family, what would you say this ad is?
o Creative
o Emotional
o Genuine
o Cheerful
o Natural
o Warm-hearted
 12. How you evaluate the brand based on the advertisement you see above on each of
the elements by choosing one of the 4 options?

Parameters 1 2 3 4 5

I trust this Strongly Agree Neutral Disagree Strongly

brand agree disagree
I can Strongly Agree Neutral Disagree Strongly
consider this agree disagree
as my brand
I feel deep Strongly Agree Neutral Disagree Strongly
affection for agree disagree
this bran

13. Would you purchase this Product after seeing this advertisement?
o Not at all
o Maybe
o Maybe not
o Definitely will purchase
14.