Jerald Jay Catacutan 12-Lavender

MARKETING STRATEGIES USED BY BAKERY OWNERS IN VIRAC, CATANDUANES

QUESTIONNAIRE

I.PROFILE OF THE BAKERY ( Please check the appropriate response)

A.Location

Downtown Uptown

B. Number of Employees

1-5 5-10

10-15 15 above

C. Average of Monthly Sales

Below ₱11,000 ₱20,000-50,000

₱ 11,000-20,000 ₱50,000 above

II. MARKETING STRATEGIES

Below are strategies used by bakery owners in operation of their business. Kindly check the
degree of using these strategies by the scale below .

5- Always ( if the practice is always used) 2- Seldom ( if the practice used not often)

4- Often ( if the practice used at many times) 1- Never ( if the practice never used)

3- Sometimes ( if the practice used at certain times)

5 4 3 2 1
A.Product
1. Offers quality product
2. Offers only goods/product which are well advertised
3. Sells branded items
4. Sells good which well packed
5. Experimentation of product
B.Price
1. Prices are lower compared to other competitors
 2. Prices are designed to provide enough profit
3. Reduces prices if the demand is low and inreases
prices if the demand is high
4. Use of discounted prices
5. Adds fixed percentage to unit cost of items
C. Promotion
1. Uses personal selling (delivery of product to different
places
2. Allows consumer to obtain the next purchase at a
reduce price
3. Provides samples for users to try the product
4. Uses advertisement to promote the product
(announcing on radios,etc.)
D. Place
1. Goods are readily available to buyers
2. Makes use of telephone facilities to accept orders
3. Offers discounted price due to the location of the
store

III. PROBLEMS ENCOUNTERED BY BAKERY OWNERS ( please supply the appropriate answer)

A. What are the problems encountered by bakery owners along the marketing strategies
employed? In terms of:
Product:____________________________________________________________________
Price:______________________________________________________________________
Place :______________________________________________________________________
Promotion:__________________________________________________________________

IV. SOLUTIONS TO THE PROBLEMS ENCOUNTERED( please supply the appropriate answer)

A. What are the possible solutionto the problems encountered? In terms of:
Product:____________________________________________________________________
Price:______________________________________________________________________
Place :______________________________________________________________________
Promotion:__________________________________________________________________

REFERENCE:

Base, Marilyn C. et al (2003). Profile and marketing strategies of bakery establishment in Virac,
Catanduanes.