Parative PR1

Republic of the Philippines
Department of Education
Region IV (A) – CALABARZON
City Schools Division Office of Antipolo
ANTIPOLO CITY SENIOR HIGH SCHOOL
Brgy. Sta. Cruz, Antipolo City
COMPARATIVE STUDY BETWEEN DIRECT APPROACH AND ONLINE
SELLING APPROACH AMONG GRADE 11 STUDENTS
IN ANTIPOLO CITY SENIOR HIGH SCHOOL
A Research Paper
Presented to the Faculty of
Antipolo City Senior High School
Antipolo City
In partial fulfilment
of the Requirements for the Subject
Practical Research I
By:
ABM 1103 - GROUP #1
PILAPIL, VHEA B.
VARON, LOVELY ANGEL
PEDRANO, SHERREY ANNE T.
TORE, KLARISSE GEM G.
OSCURO, BERNADETTE M.
PADILLA, CLARISH
SOBREVEGA, LYKA
PENDON, GERALDINE B.
September, 2019
ACSHS: Enabling Full Potentials and Embracing Diversity

Towards Academic Imperatives and Career Demands Conformity
APPROVAL SHEET
In partial fulfilment of the requirements for the subject Practical Research I,
this research study entitled COMPARATIVE STUDY BETWEEN DIRECT
APPROACH AND ONLINE SELLING APPROACH AMONG GRADE 11
STUDENTS IN ANTIPOLO CITY SENIOR HIGH SCHOOL has been prepared
and submitted by ABM1103 – GROUP #1, who is hereby recommended for the
corresponding oral examination.
October, 2019 KRISTINE B. GONZALES-VYTIACO

Date Practical Research I Teacher
Approved in partial fulfilment of the requirements for the subject Practical
Research I by the Panel of Oral Examination Committee.
KRISTINE G. VYTIACO
Chairman
MS. AMELIA DELA ROSA MS. MARICRES B. HONTIVEROS

Strand Expert English Critic
Accepted in partial fulfilment of the requirements for the subject Practical
Research I.
KRISTINE G. VYTIACO
Research Coordinator

ACKNOWLEDGMENT
The researcher would like to express their warm gratitude to the following
individuals who extended their priceless contributions and inspiration which lead
to the completion of this worthy endeavour:
Mrs. Kristine G. Vytiaco, their subject teacher in Practical Research I, for
guiding us in doing this research and teaching all the paper works
Ms. Maricres B. Hontiveros and Ms, Amelia Dela Rosa their English
critic teacher and strand expert, for approving the research instruments and also
guiding the students
Ms. Rosa T. Tayamora, Assistant Principal II of Antipolo City Senior High
School, for approving the permits
The Grade 11 students of Antipolo City Senior High School who served
as participants in this research study for answering honestly
The researcher’s family for supporting and allowing their child to do this
research
The 7 eleven for being the researchers place while doing their research
papers
Above all, to our Almighty God, for helping us to finish this research and
giving us power, intelligence, and guiding us in every work we are doing.

DEDICATION
It is our genuine and warmest regard that we dedicate this work to all the
students who want to do an online selling or a direct selling business. To all the
students that buy their things through online selling or a direct selling and to
help them to save more money by knowing the how the two approaches works.
This research is whole heartedly dedicated to the researchers parents,
teachers and to our all mighty God for giving the supports, strength, and guiding
us to finish this research.

TABLE OF CONTENTS
Page
TITLE PAGE………………………………………………….....………………. i
APPROVAL SHEET…………………………………………….....………….... ii
ACKNOWLEDGEMENT…………………………………............................... iii
DEDICATION……………………………………………................................. iv
ABSTRACT...………………………………………………………………........ v
TABLE OF CONTENTS…………………………………................................. vi
LIST OF TABLES AND FIGURES…………………………............................ viii
CHAPTER
I INTRODUCTION
Background of the Study.……………………….......................... 1
Statement of the Problem……………………………………....... 2
Significance of the Study………................................................ 3
Scope and Delimitations of the Study..………........................... 4
II CONCEPTUAL FRAMEWORK
Review of Related Literature and Studies…………………….... 5
Conceptual Model of the Study…………….…………………..... 6
Research Assumptions..…………………………………...…...... 7
Definition of Terms Used in the Study……...………….....…….. 8

III RESEARCH DESIGN

Methods of Research Used…………………………………..... 9
Sources of Data…………………………………………………. 10
Data Gathering Instrument...………………………………….... 1
Data Gathering Procedure………………………. …………….. 2
Statistical Treatment of Data…………………...….………….... 3
IV PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
Perceptions of Grade 11 Humanities and Social Sciences

Students on the.....…………..............……………………...... 4
V SUMMARY, CONCLUSIONS AND RECOMMENDATION
Summary…………………………………………………………... 5
Conclusions……………………………………………………….. 6
Recommendations…………………………………..................... 7
BIBLIOGRAPHY………………………………………………………………...... 8
APPENDICES…………………………………………………………………….. 9
A Gantt Chart of Activities………………………………………….. 10
B Approval Letter for Title Defense……………………….....…..... 1
C Letter of Request to the to Conduct the Study….…..………..... 2
D Student’s Interview Questionnaire………………………………. 3
E Documentation.…………………………………………………..... 4
CURRICULUM VITAE....………………………………………………………….. 5

LIST OF TABLES
Table Page
1 Distribution of Grade 11 Respondents..............………………….….…. 1
2 Student Achievement Range and Verbal Interpretation…….…........... 2
3 Evaluation of the Experimental Group of Respondents on the

Localized Video-Aided Instruction with Regard to Suitability............. 3
4 Summary of the Evaluation of the Experimental Group of

Respondents on the Localized Video-Aided
Instruction with Regard to Suitability,
Clarity, and Usefulness………………….…........................................ 4
5 Summary of Suggestions Offered by the Experimental Group

of Respondents on the Localized Video-Aided Instruction................. 5
LIST OF FIGURES
Figure Page
1 Conceptual Model for Identifying Least Mastered

Skills in Statistics and Probability………………………….….............. 1
2 Conceptual Model for the Localized Video-Aided

Instruction in Statistics and Probability………………….…………...... 2
3 Conceptual Model of the Study for Verifying the Effectiveness

Of Localized Video-Aided Instruction on the Student
Achievement in Mathematics 11……………….………...................... 3

CHAPTER I
INTRODUCTION
This chapter presents the background of the study, the statement of the
problem, the significance of the study and its scope and delimitations.
Background of the Study
Online selling is a form of electronic commerce which allow seller to

directly sell goods or services to a buyer over the internet using a web browser,
On the other hand direct selling refers to selling products directly to the
consumers in a non-retail environment. The products sold to the direct selling
usually not found in a typical retail location.
Online selling starts when Michael Aldrich used teletext (aka) video text-a-
two-way message service which revolutionized business. Amazon and Pierre
Omidyar founded e bay both companies are now the ’’go to ‘’ place for everything
for sale online throughout the world. Meanwhile the 5th century A.D the industry
flourished in Greece. Later, during the middle ages, the direct seller contributed
to the growth of trade. The concept was brought to the shores of America, where
Yankee Peddlers branch out the Canadian territory in the North bringing in
supplies. This selling tradition continued to thrive in the 19th and 20th centuries in
the US as individual from all walks of life entered to improve their quality of life,
facilitate, social contact and sell the products they loved
The reasoned why we want to do the research is to compare and contrast
the benefits of doing online selling and direct approach to identify most trusted
approach in selling products and to determine what approach is better as
perceive by consumer.

Objectives
The objective of the study is to probe the students’ preferences
between Direct Selling Approach and Online Selling Approach.
Specifically we want to:
 Compare and contrast the benifits of doing Online selling and Direct
Approach
 To identify most trusted approach in selling products
 To determine what approach is better and effective market strategy as
perceive by consumers
Therefore, the researchers would like to deliberate the connection of
Direct Selling Approach and Online Selling Approach
Statement of the Problem
This study aimed to deliberate the comparison between the two
approaches which is Online and direct Approach.
More specifically, it sought answers to the following questions:
1. What are the similarities and differences of Direct Selling Approach and
Online Selling Approach in terms of services and product quality?
2. What Approach is the most trusted in buying and selling products?
3. What market strategy is effective as perceive by consumers?

Scope and Delimitations of the Study
The general intent of this study is to determine the grade 11 students’
preferences between direct approach and online selling approach that will be
conducted on 5 students in Antipolo City Senior High School by using survey
questionnaires in school year of 2019-2020. This investigation will identify the
most trusted approach, the prefer benefits between the two approaches, their
comparison and differences in terms of services. The target of the study is the
students in different strands which is ABM, HUMSS, and TECH-VOC, that is
using online selling or direct selling in terms of buying and selling products. We
will use purposive sampling technique in gathering their responses.
Significance of the Study
To the Students. Students are benefited because there are
possibilities that in the near future they can use the easiest way to earn
money through the help of the two approaches.
To the Seller. Seller are benefited because they ca use the most trusted
approach by the consumer.

To the Consumers. The outcomes of the study could help them to choose
which one in the two approaches is most trusted in terms of services, products
and feedbacks.
To the Future Researchers. Future Researchers are being benefited
because they may use this research for their review related to the business.
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the review of related literature and studies, the
conceptual models of the study, the research assumptions and the definition of
terms used in this study.
Related Literature
The following literatures are found to be related to the study as it focuses
on:
Selling
a) Direct selling
b) Online selling

Students in selling
a) Antipolo City Senior High School
b) Two students per strands
- Students in Direct Selling
- Students in Online Selling
Related Studies
The Philippine star dated August 7 2017 by Lovella D. Desideric entitled
“Business urged to use internet to push products. It shows that business are
advice to use the internet for promoting their products and services as more
consumers are going online to research before making purchases. Companies
should considered using online advertisement for the products and services they
offer as more and more people are using the internet to research good they plan
to buy before making the purchase. It also states that in the Philippines, the study
showed that around 70% of consumers first make a research of their purchase
online even if they purchase offline.
Pan (2007) defined the product similarity Engel, Blackwell and Miniard
(1990) defines purchasing intension as a psychological process of decision
making in online shopping, it is expected that shoppers are more likely to
associate price attractive and time saving with their intension to shop while in

offline shopping, consumers are more likely to associate tangibility, high
interactivity and enjoyment with their intension to shop
The e-commerce is sighted as any form of business transaction in which
the parties interact electronical rather that by physical exchanges for direct
physical contact (Aldin Brehmer and Johansson, 2004)
Mohammed Juman BK and Dr. J Christopher (2015), conducted a study
on “Direct Selling Business (Amway India Itd) in Kevala: a case study of Calicut
district of Kevala” the main objective of the study was to study the present and
upcoming marketing trends, for this purpose 50 direct sellers are chose for
interview using stratified sampling, the study concluded that the direct sales has
become so popular in our country because it offers every one the chance of
becoming a successful self-employed with the freedom to win.
A Hamil and ED Priyad Harshini (2016), made a study on “Buyers
preference on Amway products in Thirulnelveli”. The main objective of this study
was to find the factors influencing customers preferences towards Amway
products and to measure the level of opinion towards Amway. The study
concluded that the consumer preferences towards the Amway products they are
namely motivated by the quality of the products.

Conceptual Model of the Study

The conceptual model which guided the researchers in understanding the
study is shown below.
Figure 1 shows the conceptual model...
INPUT
PROCESS OUTPUT
* Students in
* Interviewing the *At the end of this
Antipolo City
participants research, we will
Senior High
School *encoding of the identify the
answers differences of online
* Questionnaire and direct approach
* Interpretation of based on the
* Permit from the
the data collected students answers.
principal
Figure 1. Conceptual Model for Identifying Least Mastered

Skills in Statistics and Probability
The input consists of Students in Antipolo City Senior High School
Questionnaire, Permit from the principal.

The process consists of interviewing the participants, encoding of the

answers, Interpretation of the data collected.
The output consists of identifying the differences of online and direct
approach based on the students’ answers.
Theoretical Framework
The theory of marketing is about more of a science than its more creative
counterparts-advertising, public relations and promotions-but, despite its
emphasis on research and number crunching , marketing still relies on a
company’s best guesses as to what to do with the market place data and
information it generates. Understanding basic marketing theories will help a small
business make more effective business decision:
 Price of a product or service, choosing a price for the product or
services depend on more than just knowing the cost and desired
profit
 Viral and Social networking marketing , social networking is a new
form of communication ;people discusses a product via social media ,
it means it has a chance to “GO VIRAL” or start to sell more units with
no direct advertising

Definition of Terms Used in the Study
The following terms used as they are operationally and theoretically
defined for purposes of clarity and better understanding:
Online Selling Approach. It is a kind of selling approach where the seller
uses a website or a webpage to make a transaction within a buyer.
Direct Selling Approach. It is a kind of selling where a seller uses a face
to face or personal transaction within a buyer.
Consumer A person or a group of person who consume or buying any
kind of product from the seller.
Seller. A person or a group of person who sell a product to the consumer.
Selling. It is a give or hand over in exchange of product for money

CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the method of research used, the sources of data,
the data gathering instrument, the data gathering procedure and the statistical
treatment of data.
Research Design
The design that fit in this study is Case Study. The researchers wants to
know the differences of Online Selling Approach and Direct Selling Approach.
The researchers want to seek an answer to which approach is more attractive to
the potential loyal customer in terms of good services, products and their
feedbacks/ratings.
Setting of the Study
The research was conducted at Antipolo City Senior High School, in which
the researchers excused the participants to their classes and interview them. The
Strands that are involved in the study are ABM, HUMSS, COOKERY,
COMPUTER PROGRAMMING, and TOUR GUIDING under TECH-VOC.

Subject of the Study
These study participants are 5 students that answer the interview
questions, in which the 2 is male that have a percentage of 40%, while in female
there are 3 participants that have a percentage of 60% with a total of 100%. .
The distribution of grade 11 participants was presented in Table 1
Table 1
Distribution of Grade 11 Participants
Male Female
Participants
Frequency Percentage Frequency Percentage
ABM 1 20% 0 0
TOURGUIDING 0 0 1 20%
HUMSS 1 20% 0 0
CP 0 0 1 20%
COOKERY 0 0 1 20%
Total 2 40% 3 60%
Table 1 revealed that in the 5 participants there are 2 males from ABM
and HUMSS that have a percentage of 20% each with a total of 40%, while
female there are 3 participants that have a percentage of 20% each with a total
of 60% percent, Therefore we conclude that there are more female participants.

Procedure of the Study

This study used purposive sampling under non-probability sampling
technique, the researchers chosen purposive sampling because the respondents
should have specific knowledge about the topic.
The responds are conducted through interviews in which the participants
answers the questionnaire honestly and based to their experiences, while it is
being recorded because every little answers from participants is important
contribution to this study.
Sources of Data
This study gathered data through the answer of the students that the
researchers interview, those students have their own unique knowledge,
experience and perspective about the two approaches which is Online Selling
Approach and Direct Selling Approach. That is why their answers are different to
each other and by that the researchers can distinguish the most trusted and
more perceived by the consumers in terms of their services, products, and
feedback or the approach ratings.

CHAPTER IV
RESULTS AND DISCUSSION
This chapter deals with the presentation, analysis and interpretation of
data gathered in this study.
Statement of the Problem Number 1:
What are the similarities and differences of direct Selling Approach and
Online Selling Approach in terms of services and products quality?
Dr. A Hamil and ED Priyadharshini (2016) the main objective of this study
was to find the factors influencing customer preference towards Amway product
and to measure the level of opinion towards Amway.
The study concluded that the consumer preferences towards the Amway
products they are namely motivated by the quality of the products.
Table 2 presents the similarities and differences of direct selling approach and
online selling approach

TABLE 2: Comparative Study between Direct Approach and Online Selling

Approach among Grade 11 students.
DIRECT SELLING ONLINE SELLING

STRAND SERVICES QUALITY CONVENIENT DISCOUNT SERVICES QUALITY CONVINIENT DISCOUNT
ABM 0 0 20% 20% 20% 20% 20% 20%
HUMSS 20% 20% 20% 20% 0 0 0 20%
COOKERY 0 0 20% 20% 20% 20% 20% 20%
TOUR 20% 20% 20% 20% 0 0 0 20%
GUIDING
COMPUTER 0 0 20% 20% 20% 20% 20% 20%
PROGRAMMIG
TOTAL 40% 40% 100% 100% 60% 60% 60% 100%
INTERPRETATION
The table presented the comparative to two approaches in terms of quality
this are their services, quality, being convenient and also the discount that the
consumer gets. It shows that there are more students liked online selling
services, quality and being convenient which earns percentage of 60%, while the
directs selling’ services, quality and convenient gets a percentage of 40%. The
two approaches both get percentage of 100% in terms of discounts which the
consumers save their money.

IMPLICATION
These findings imply that online selling is leading in terms of many factors
than direct selling. Also the participant says that “it is easier to contact, less time
consuming and effort.”
What Approach is the most trusted in buying products and selling products?
Pan (2007), shoppers are more likely to associate price attractive and time
saving interaction to shop online, while in offline shopping, consumers, are more
likely to associate tangibility, high interactivity, and enjoyment with their intension
to shop.
Mohammed Juman BK and Dr. J. Christopher (2015), the study concluded
that the direct sales has become so popular in the country because it offers
everyone the chance of becoming a successful employed with the freedom to
win.
Table 3 presents the most trusted approach in terms of buying products and
selling products

TABLE 3: MOST TRUSTED APPROACH IN BUYING PRODUCTS AND
SELLING PRODUCTS
DIRECT SELLING ONLINE SELLING

STRAND BUYING SELLING BUYING SELLING
ABM 20% 0 0 20%
HUMSS 20% 20% 0 0
COOKERY 0 0 20% 20%
TOUR GUIDING 20% 20% 0 0
COMPUTER 0 0 20% 20%
PROGRAMMING
TOTAL 60% 40% 40% 60%
INTERPRETATION
The table shows the most trusted approaches in buying and selling
products. In terms of buying the most trusted is direct selling with a percentage of
60% from the percentage of 20% each by student in ABM, HUMSS, and TOUR
GUIDING while the online selling got a percentage of 40%. in selling products te
most trusted is the online selling with 60% from the 20% of each students from
the ABM, COOKERY, and COMPUTER PROGRAMMING while direct selling got
a percentage of 40%.

IMPLICATION
It implied that direct selling is more trusted in buying products than online
selling, the participants said that “online selling kasi minsan matagal yung
process pag magoorder kaya minsan di na namamalayan na cancel na “ , hence
online selling is the most trusted in terms of selling products, “ madaming
gumagamit at sikat siya ngayon” said by the respondent.
What market strategy is effective as perceive by consumers?
(Aldin,Brehmer & johansson,2004), The E-commerce is sited as any form
of business transaction in which the parties interact electronical rather than by
physical exchanges or direct physical contact.
Online Selling
In Online Selling we come up with the Online Marketing Strategy because
Online Selling consist of social platforms that is used by the seller.They sell their
product through Social Media platform like FB, Messenger, Website and etc.
Direct Selling

In the Direct Selling the Marketing Strategy the we come up is the Public
Relation Strategy why, because if the costumer personally know the seller , the
customer will stick to them because he/she trust the seller and you are buying
personally.
Table 4 presents the market strategy which is effective to the consumers
Table 4 : Marketing Strategy as perceive by the consumers
Strand Online Marketing Public Relation

Strategy
Tour Guiding 0% 20%
HumSS 20% 0%
ABM 20% 0%
Cookery 20% 0%
Computer Programming 0% 20%
TOTAL 60% 40%
INTERPRETATION
Therefore, the data in Table 4 that in the 5 participants there are 2 Public
Realtion Strategy from Tour Guiding and Computer Programming that have a
percentage of 20% each with a total of 40% while Online Marketing there are 3
that have a percentage of 20% each with a total of 40% percentage.

IMPLICATION
These findings signify that the online marketing strategy is more useful for
the consumer that is used by the online selling approach rather than public
relation strategy which is used by the direct selling approach. The participant said
that “kahit naman ganon yung bservices nila maganda parin yung quality at gusto
mo talaga yung item na yun eh…kaya satisfy ka don at bibilhin at bibilhin mo
parin yon kasi gusto mo siya” the respondents say directing to the online selling
approach

CHAPTER V
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary of the findings, conclusion and
recommendations of the study.
Summary
Based on the analysis of the data gathered, the following were the findings of the
study:
The two approaches which is direct selling approach and online selling
approach have their comparison and differences. The researchers want to know
the similarities and differences of direct selling approach and online selling
approach in terms of their services, quality, being convenient and discounts. The
most trusted approach and which market strategy is effective to the consumers.
The interview is conducted on 5 students from ABM, HUMSS, COOKERY,
TOUR GUIDING and COMPUTER PROGRAMMING in Antipolo City Senior High
School. The research is a case study that used purposive sampling in gathering
data.
The result of the interview is that discounts is the similarities of both
approaches while its differences is their services, the products’ quality and the
ability to be convenient, the most trusted approach in buying is direct while in

selling is the online selling approach, the market strategy that is effective to the
consumers being used is the online selling approach.
Conclusion
On the bases of the foregoing findings, the researcher arrived at the
following conclusions:
1. Direct selling and online selling approach have both discounts in their
products; online selling has vouchers and promo codes while in direct selling it
has “tawad”. The buyers can save money in terms of discount in both
approaches.
2. Direct selling and online selling are different in terms of their services,
quality of the product and the ability of the approach to be convenient. Online
selling is leading in those terms as perceived by the consumers.
3. The most trusted approach in buying product is the direct selling
approach
4. In selling product, the most trusted approach is the online selling
approach based on the interview
5. The market strategy that is effective to the consumers is used by the
online selling approach.

Recommendations
In view of the conclusions arrived in this study, the researcher
recommends the following...
1. Buyers should buy their things or products in the form of direct selling
approach.
2. The sellers can sell their product on the form of online selling as it is
more famous and popular to the people.
3. The students may take a business using online selling approach as it is
perceived more by the consumers and Use online marketing strategy as it is
more effective as perceived by the consumers.
4. In doing online selling approach or even in the direct selling approach,
products quality, services, and ability to be convenient can add more satisfaction
to the people and can attract more loyal consumers. So it must be considered.
5. In doing online selling and direct selling approach, discounts have more
impact to the consumer that they can save money into it can be consider
6. For the future researchers they can do correlational study connecting to
this research.

REFERENCES
A. Books/ Journals
Banigon, Jr. R.B., Camilon, M.G. and Manalo, C.B. (2016). Statistics and
Probability for Senior High School. Educational Resources Corporation,
Quezon City.
Berk, R. (2014) Multimedia Teaching with Video Clips: TV, You tube, Movies, mtv
in College Classroom. International Journal of Technology and Learning.
The Johns Hopkins University, Baltimore, Maryland, USA. Retrieved:
December 11, 2017.
Republic Act 10533 An Act Enhancing the Philippine Basic Education System by
Strengthening Its Curriculum and Increasing the Number of Years for
Basic Education, Appropriating Funds Therefor and for Other Purposes.
(2013). Philippines
B. Unpublished Materials/Thesis
Custodio, Elmer B. (2015). Development and Validation of Task Oriented

Activities with Video Presentation in Teaching Chemistry. An
unpublished Master’s Thesis. University of Rizal System, Morong,
Rizal.
Mabbayad, Maureen V. (2018). Development and Validation of Geometry

Activity Manual in Mathematics IX. An unpublished Master’s Thesis.
Marikina Polytechnic College, Sta Elena, Marikina City.
Orlain, Belinda R. (2016). Interactive Computer-Based Learning Activities in

Math for Grade 7. An unpublished Master’s Thesis. University of Rizal
System, Morong, Rizal.
Rodriguez, Ana Rose T. (2014). Development and Validation a Computer-

Aided Instructional Material in Geometry for Third Year Students. An
unpublished Master’s Thesis. University of Rizal System, Morong,
Rizal.

C. Internet Sources/ Websites
BEIS (2013) NAT HS Analysis: National Achievement Test Result SY: 2012-
2013. Department of Education Region IV-A CALABARZON. Philippines.
Retrieved: December 08, 2017. BEIS.depedonline.net

Appendices

APPENDIX A
GANNT CHART OF ACTIVITIES
September
October
August
June
July
Activities
1. Conceptualization of the Research Problem

2. Finalization of Research Title
3. Title Defense
4. Review Related Literature and Studies
5. Writing Chapter 1
8. Development of Research Instrument
9. Finalization of Instrument
10. Permission to Conduct Study
11. Distribution and Retrieval of Research Instrument
12. Updating Related Literature and Studies
13. Revision of Chapters 1-3
14. Tallying, Tabulating and Data Analysis
15. Formulation of Findings, Conclusions and
Recommendations
16. Final Oral Defense
17. Revision of Chapters 1 to 5
18. Final Printing
19. Bookbinding of the Manuscript
20. Submission of Hardbound Copies

APPENDIX B
LETTER OF REQUEST TO THE SCHOOL HEAD
TO CONDUCT THE STUDY

APPENDIX C
RESEARCH INSTRUMENT
Interview Questionnaire:
1. What is/are your favourite product?
2. How satisfied are you to the product/s?
3. How did you purchase you product/s? through online or direct selling?
4. Are you satisfied to their services? Why?
5. Why do you keep purchasing their product? Instead of finding another

way to buy a product?
6. Would you recommend to the market from where you purchase your
product?

APPENDIX D
DOCUMENTATION

CURRICULUM VITAE
NAME: SHERREY ANNE T. PEDRANO
AGE: 16 YEARS OLD
GENDER: FEMALE
ADDRESS: LOT 33 CLUSTER H BRGY. BAGONG NAYON 1,
ANTIPOLO CITY
STATE ZIP CODE: 1870
CELLULAR PHONE: 09504260389
EMAIL ADDRESS: sheann.turla@gmail.com
NAME: CLARISH O. PADILLA
AGE: 16 YEARS OLD
GENDER: FEMALE
ADDRESS: UNIT 1 PAGRAI BRGY. MAYAMOT, ANTIPOLO CITY
CELLULAR PHONE:
EMAIL ADDRESS: clarishpadilla 04@gmai.com

NAME: GERALDINE B. PENDON
AGE: 17 YEARS OLD
GENDER: FEMALE
ADDRESS: VILLA LEYVA 2, ANTIPOLO CITY
EMAIL ADDRESS: geraldinependon52@gmail.com
NAME: VHEA PILAPIL
AGE: 16 YEARS OLD
GENDER: FEMALE
ADDRESS: SITIO BROADWAY BRGY. DELA PAZ, ANTIPOLO
CITY
EMAIL ADDRESS: vheapilapil18@gmail.com

NAME: LOVELY ANGEL VARON
AGE: 17 YEARS OLD
GENDER: FEMALE
ADDRESS: 442 SUGAR PALM STR. LUCBAN, ANTIPOLO CITY
EMAIL ADDRESS: varonlovely@gmail.com
NAME: KLARISSE GEM G. TORRE
AGE: 17 YEARS OLD
GENDER: FEMALE
ADDRESS: SITIO SAPO BRGY. STA. CRUZ, ANTIPOLO CITY
EMAIL ADDRESS: klarrisegem@gmail.com

NAME: BERNADETTE M. OSCURO
AGE: 16 YEARS OLD
GENDER: FEMALE
ADDRESS: BLK. 10 NORTHVILLE BRGY. BAGONG NAYON 1,
ANTIPOLO CITY
EMAIL ADDRESS: berna00 @gmail.com
NAME: LYKA R. SOBREVEGA
AGE: 16 YEARS OLD
GENDER: FEMALE
ADDRESS: GREEN FOREST BRGY. SITIO BROADWAY,
ANTIPOLO CITY
EMAIL ADDRESS: Lykasobrevega@yahoo.com


Parative PR1

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Republic of the Philippines

COMPARATIVE STUDY BETWEEN DIRECT APPROACH AND ONLINE

SELLING APPROACH AMONG GRADE 11 STUDENTS

IN ANTIPOLO CITY SENIOR HIGH SCHOOL

ABM 1103 - GROUP #1

ACSHS: Enabling Full Potentials and Embracing Diversity

In partial fulfilment of the requirements for the subject Practical Research I,

this research study entitled COMPARATIVE STUDY BETWEEN DIRECT

APPROACH AND ONLINE SELLING APPROACH AMONG GRADE 11

STUDENTS IN ANTIPOLO CITY SENIOR HIGH SCHOOL has been prepared

corresponding oral examination.

October, 2019 KRISTINE B. GONZALES-VYTIACO

Approved in partial fulfilment of the requirements for the subject Practical

Research I by the Panel of Oral Examination Committee.

MS. AMELIA DELA ROSA MS. MARICRES B. HONTIVEROS

Accepted in partial fulfilment of the requirements for the subject Practical

ACSHS: Enabling Full Potentials and Embracing Diversity

to the completion of this worthy endeavour:

Mrs. Kristine G. Vytiaco, their subject teacher in Practical Research I, for

guiding the students

Ms. Rosa T. Tayamora, Assistant Principal II of Antipolo City Senior High

School, for approving the permits

as participants in this research study for answering honestly

giving us power, intelligence, and guiding us in every work we are doing.

ACSHS: Enabling Full Potentials and Embracing Diversity

This research is whole heartedly dedicated to the researchers parents,

us to finish this research.

ACSHS: Enabling Full Potentials and Embracing Diversity

LIST OF TABLES AND FIGURES…………………………............................ viii

Background of the Study.……………………….......................... 1

Statement of the Problem……………………………………....... 2

Significance of the Study………................................................ 3

Scope and Delimitations of the Study..………........................... 4

Review of Related Literature and Studies…………………….... 5

Conceptual Model of the Study…………….…………………..... 6

Definition of Terms Used in the Study……...………….....…….. 8

ACSHS: Enabling Full Potentials and Embracing Diversity

III RESEARCH DESIGN

Data Gathering Instrument...………………………………….... 1

Data Gathering Procedure………………………. …………….. 2

Statistical Treatment of Data…………………...….………….... 3

IV PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Perceptions of Grade 11 Humanities and Social Sciences

V SUMMARY, CONCLUSIONS AND RECOMMENDATION

A Gantt Chart of Activities………………………………………….. 10

B Approval Letter for Title Defense……………………….....…..... 1

C Letter of Request to the to Conduct the Study….…..………..... 2

D Student’s Interview Questionnaire………………………………. 3

ACSHS: Enabling Full Potentials and Embracing Diversity

1 Distribution of Grade 11 Respondents..............………………….….…. 1

2 Student Achievement Range and Verbal Interpretation…….…........... 2

3 Evaluation of the Experimental Group of Respondents on the

4 Summary of the Evaluation of the Experimental Group of

5 Summary of Suggestions Offered by the Experimental Group

1 Conceptual Model for Identifying Least Mastered

2 Conceptual Model for the Localized Video-Aided

3 Conceptual Model of the Study for Verifying the Effectiveness

ACSHS: Enabling Full Potentials and Embracing Diversity

Background of the Study

Online selling is a form of electronic commerce which allow seller to

ACSHS: Enabling Full Potentials and Embracing Diversity

between Direct Selling Approach and Online Selling Approach.