CHRIST (DEEMED TO BE UNIVERSITY)

SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES

BGR CAMPUS, BENGALURU
BUSINESS STUDIES CLUSTER

The school of business studies and social sciences of Christ University is fully committed
towards excellence in research through promoting quality processes in the conduct of research
activities undertaken by the students of the school.The deanery expects its researchers to abide
by the standards of university’s expectations of good practice in research by taking all
responsible steps towards ethical conduct of research in terms of human participation and data
management.

DISSERTATION GUIDELINES FOR BBAH & BBAFIB PROGRAMMES

1. Every student in the third year of the BBA programme is required to undertake a
project/research/dissertation work under the guidance of an identified/allotted faculty
guide.
2. Satisfactory completion of project work and obtaining minimum marksrequired are an
essential requisite for completing BBA Programme.
3. The guides for the students will be allotted by the cluster head/research committee and the
same will be communicated to the students prior to the commencement of the research
work.
4. Once the guide is allotted, students are required to meet the guide as per the schedule
found in the regular time table. The students should be in constant touch with their
respective guides for the smooth completion of their project/study.
5. Students are advised to carry out their project work in any one of the functional areas of
business management namely, Finance, Marketing and International Business etc.,
6. The project work must be a study on live business/management problem or an issue.
This could be in the nature of desk study or a field study.
7. The project/research undertaken by the student must be selective and intensive study on
a particular topic pertaining to any one of the functional areas of business/management
mentioned above.
8. The live management/business problem or an issue chosen for the dissertation work by
student could relate to an organization or general in nature.
9. If the student intends to do the project in a company, the permission letter from the
concerned company should be submitted to the respective faulty guide before the
commencement of the project.
10. If it is the freelance project/research, prior approval from the faculty guide and the
academic coordinator is mandatory.
11. The topic for the project should be selected by the candidate in consultation with the
faculty guide/supervisor and company guide if applicable.
12. The title thus chosen should not be the title of overdone before by other
researchers/scholars or any other students. The title should be very clearly and precisely
stated.
13. On finalizing the title of the study, the students should prepare a research
proposal/synopsis (including 5 reviews of literature)of the study/dissertation under the
guidance of respective faculty guides. Format of the research proposal is attached in
annexure 2.
14. The student should present the title chosen and the research proposal prepared in front
of the panel of experts constituted by the Academic Coordinator in order to avoid the
overlapping of the topics andto ensure the quality of the proposed research.
15. The concerned faculty guide’s approval for the topic of the project is mandatory before
the student starts working on it.
16. In order to carry out the project work, the students must strictly follow the time
scheduleprepared by research committee/cluster for different stages of the research/project
work. (Refer annexure 1.)
17. On completion of the project/research work and on the preparation of rough draft, before
finalizing the report, the students are required to present their work in front of the panel
of experts constituted by the academic coordinator.
18. On the completion of project work the student is required to submit TWO
copiesofdissertation/research reportto the cluster head/academic coordinator of the
school through the faculty guide/mentor on or before the stipulated date.
19. The purpose of project report/dissertationis to communicate the findings of the
project/study undertaken on a particular topic by student in a systematic way.
20. The project report must not be less than 60 pagesexcluding front pages and annexure if
any.
21. The dissertation shall be presented in a number of chapters, starting with Introduction and
ending with Summary and Conclusions. Each of the other chapters will have precise title
reflecting the contents of the chapter. A chapter can be subdivided into sections, sub-
sections and sub-sub-section so as to present the content discretely and with due emphasis.
22. Project report must be printed in standard A4 size bond paper with a font size of 14
forheadings, 13 for side headings if any and 12 for the contents/running matters, in
Times News Roman font style with line spacing of 1.5.
23. The paragraphs/contents in the running matter in the research report should be of justified
alignment with zero spacing before and after the lines.
24. Page numbering in the text of the dissertation shall be Hindu-Arabic numerals at the center
of the footer.
25. But when the candidate opts for header style the page number shall appear at the right and
left top corner for the odd and even number pages, respectively. Page number ‘1’ for the
first page of the Introduction chapter shall not appear in print, only the second page will
bear the number ‘2’.
26. Pagination for pages before the Introduction chapter shall be in lower case Roman
numerals, e.g., ‘iv’.
27. The printed sheets shall have the following margins:
Top margin: 1” (1 inch)
Bottom margin: 1”
Left margin: 1.5”
Right margin; 1”
28. The text shall be printed employing LaserJet or Inkjet printer, the text having been
processed using a standard text processor.
29. The project reports (Two Copies) must be typed/printed on one side of the page only (no
back to back printing).
30. The Dissertation shall be hard bound in Light Blue color leather or rexin cover.
31. The two copies of Project report should be submitted in the hard bound form only.
32. Project report writing/research work should exhibit originality. Copying of others work is
strictly prohibited. Academic integrity needs to be maintained by avoiding plagiarism.
33. But one can refer previous good project reports to gain an insight or to understand which
are current and needs immediate attention of researchers.
34. In order to ensure the academic integrity, plagiarism check/ similarity index check will be
exercised. And a copy of the similarity index must be attached in the research
report/dissertation just after the page of declaration of student.
35. The report with more than30% of similarity index will lead to rejection of the project
report/research work.
36. The contents page must show the page numbers against the topics / chapters. These must
be serially numbered starting only from Introduction (i.e., from Chapter 1).
37. There shall be twocertificates from University (As per standard format). One is by
Academic Coordinator on Universityletterhead and another one by faculty guide.(Refer
annexure 3).
38. The students must submit two(identical) copies of project reports (Student copy and
University copy) to the faculty guide on or before the prescribed date.
39. Student shall submit one more additional copy (third copy)of the report/dissertation to
the faculty guide for his/her future reference if he/she demands to do so.
40. Faculty guide will return,prior to the viva voce examination student’scopy of the research
report (with original company certificate)submitted by the student on the final approval
of the project reportby faculty guide and Academic Coordinator.
41. The original certificates issued by Company (If the project is done in a company),
Academic Coordinator, and Faculty Guide must be included only in one project report and
photocopy of themshall be used for including in the another copy of the report/dissertation.
42. A complete and comprehensive list of all abbreviations, notations and nomenclature
including Greek alphabets with subscripts and superscripts shall be provided after the list
of tables & figures. (As far as possible generally accepted symbols and notation should be
used.)
43. A chapter can be divided into Sections, Sub-sections and Sub-sub-sections so as to present
different concepts separately. Sections and sub-sections can be numbered using decimal
points, e.g., 2.2 for the second Section in Chapter 2 and 2.3.4 for the fourth Sub-section in
third Section of Chapter 2. Chapters, Sections and Sub-Sections shall be included in the
Contents with page numbers flushed to the right. Further subsections need not be numbered
or included in the contents.
44. The following shall be the order in the project report. A sample of allbelowchapters,
bibliography and annexure can be found in Annexure 3)
 Cover page, [As per format enclosed],
 Inner Cover page, [Same as above],
 Dedication (if any)
 Declaration [signed by student],
 Certificate of similarity index [Generated]
  Certificate [by Company],
 Certificate [byfaculty guide, in standard format],
 Certificate [by Academic Coordinator, in standard format],
 Acknowledgement [by student], and
 Table of Contents
 List of Tables
 List of Figures/Graphs/Charts
 List of abbreviations (if any)
 Chapter 1
 Chapter 2
 Chapter 3
 Chapter 4
 Chapter 5
 Bibliography (as per APA 6th edition)
 Annexure
45. Thereshall be no page numbers for the front/preliminary pages and page number should
start only from chapter 1.
46. If the candidate so desires (s)he may dedicate his/her dissertation, which statement shall
follow the title page. If included, this shall form the page 1 of the auxiliary sheets/front
pages but shall not have page number.
47. All tables in the project report shall be serially numbered according to the chapter. For
example the first table in the second chapter should have the number as 2.1 and the seventh
table in the fourth chapter should be numbered as 4.7 and so on.
48. The table of contents must minimum cover the following items.
Chapter 1 Introduction
Chapter 2 Review of literature
Chapter 3 Design of the study
Chapter 4 Analysis and Interpretation
Chapter 5 Summary of findings, suggestions and conclusion
Bibliography
Annexure
Chapter –1
Introduction
A) Introduction to Topic
 The Introduction chapter should broadly cover the following topics……
o Introduction to the functionalareas
(i.e., Finance/Marketing/HumanResources/International Business etc.,)
o The relationship between of one functional area to other functional areas of
management
o Importance of the topic from macro and micro perspective and area chosen for
study
o Study of the organization with reference to the topic (if Necessary)
B) Industry Profile
 The Industry and Company Profile chapter should broadly cover the following topics
 Introduction to Industry/area of business
 Total size/annual turnover of the industry
 Key players in the industry & their market share. [Amount of turn over]. Annual
Industry Growth Rate, Government policies/regulations influencing the industry (with
reference to foreign competition or FDI limit).
C) Company profile
 A brief history of the company/business group.
 Year of establishment. initial investment, founders profile, place(s) of business , nature
of initial business(es) of the group , & past business performance
 Present position of the company/business group in terms of total investment,
type/nature of businesses, total turnover, total number of employees, product profile,
competitor profile, rate of growth of investment, sales, profits, clients or customers,
present product/segment wise market share of the company, subsidiary companies [if
any] under the same management, collaboration/joint ventures [if any],performance of
it’s stocks for the past few years, export earnings[if exporting], and
certifications/achievements/awards won[if any] and SWOT analysis.
Chapter – 2
Review of Literature
The literature review is a body of text that aims to review the critical points of current
knowledge on a particular topic. Literature reviews are secondary sources, and as such, do not
report any new or original experimental work. Literature review seeks to describe, summarize,
evaluate, clarify and/or integrate the content of primary reports". Students are required to
review at least 20 latest articles from refereed journals on their topics for the research work and
write the list of these articles in 100 words about each article in their own words. References
are to be written in APA 6th edition.
Chapter 3
Research Methodology
The research design chapter must contain the information under the following headings.
1. Statement of the problem
2. Objectives of the study
3. Scope of the study
4. Methodology of the study
5. Hypothesis (If any)
6. Population and sampling techniques
7. Data collection method
8. Statistical tools for analysis
9. Limitations of the study
10. Scheme of chapterization
Chapter 4
Analysis and Interpretation
This chapter should cover the various analysis of data collected for the study and the results of
such analysis in table and graphs with proper interpretation and observations of the study
conducted. Following is the example of presenting a table and chart in the report.

TABLE 4.1
FORMS OF BUSINEES ORGANIZATION OF MSMES

Forms of Business Organization Frequency Percentage

Proprietorship 234 79.9

Partnership 52 17.7

LLP 3 1.0

Limited Company 4 1.4

Total 293 100

Source: Primary data

 CHART 4.1
FORMS OF BUSINESS ORGANIZATION

Forms of Business Organization

80%

70%
79.90%
60%
Percentage

50%

40%

30%
17.70%
20%

10% 1% 1.40%

0%
Proprietorship Partnership LLP Limited
Forms of Business Organization Company

Chapter 5
Summary of findings suggestions and conclusion
Findings, recommendations and suggestions should be in the form of points each within the
range of 8-12 points.

Bibliography
Bibliography should be in the APA (6th edition) format.
ANNEXURE 1
TIME SCHEDULE

Sl.
Dates Content to be completed
No
1 Discussion / General Guidelines
2 Identify Topics (3) Proposal to be submitted
16.08.2018 to
Introduction & Literature Review -3 Articles to be reviewed and the
3 25.11.2018
list to be submitted
4 Proposal – Discussion with guide
5 The Topic Finalization
6 Proposal – Discussion with guide and panel of experts
Introduction & Literature Review 3 Articles to be reviewed and the list
7
to be submitted
Introduction & Literature Review 3 Articles to be reviewed and the list
8
to be submitted
9 Industry Profile to be submitted
10 Company Profile to be submitted

11 Research Design to be submitted

12 27.11.2018 to First Draft of Questionnaire to be submitted

13 09.12.2018 Finalization of Questionnaire
13.12.2018 to
14 Data Collection & Reporting to guide
03.01.2019
15 Interpretation of the analyzed data
04.01.2019 to
16 Summary of Findings to be submitted
25.01.2019
17 Suggestions & Conclusion, references to be submitted
Rough Draft Submission and presentation in front of the panel of
18 27.01.2019
experts
19 31.01.2019 Approval of Rough Draft
Final Hard Bound Report with company certificate to be submitted ( 2
20 02.02.2019
copies )
10 to 20 .02.
21 Viva voce examination
2019
 ANNEXURE 2
(Format of Research Proposal)
A STUDY ON THE PROBLEMS AND PROSPECTS OF EDUCATION
AND HEALTHCARE CROWDFUNDING IN INDIA

SYNOPSIS
Submitted to CHRIST (Deemed to be University) in partial fulfilment
of the requirements for the award of the degree of

Bachelor of Business Administration

(Finance and International Business)

By
John Joe Thomas
Reg. No. 1523617

Under the guidance of

School of Business Studies and Social Sciences

SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES

CHRIST (DEEMED TO BE UNIVERSITY)
BGR CAMPUS
BANNERGHATTA ROAD, HULIMAVU
BENGALURU - 76

2018 - 2019
 A STUDY ON THE PROBLEMS AND PROSPECTS OF EDUCATION
AND HEALTHCARE CROWDFUNDING IN INDIA

SYNOPSIS

INTRODUCTION
STATEMENT OF THE PROBLEM
SIGNIFICANCE OF THE STUDY
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
HYPOTHESIS (if any)
LITERATURE REVIEW
(Minimum 5 articles review)
RESEARCH DESIGN AND METHODS
SAMPLING TECHNIQUE
DATA COLLECTION
PERIOD OF THE STUDY
TOOLS FOR ANALYSIS
RESULTS EXPECTED
LIMITATIONS OF THE STUDY
SCHEME OF CHAPTERISATION
 ANNEXURE 3
(Format and Order of front pages in to be Dissertation)
A STUDY ON THE PROBLEMS AND PROSPECTS OF EDUCATION
AND HEALTHCARE CROWDFUNDING IN INDIA

DISSERTATION
Submitted to CHRIST (Deemed to be University) in partial
fulfilment of the requirements for the award of the degree of

Bachelor of Business Administration

(Finance and International Business)

By
John Joe Thomas
Reg. No. 1523617

Under the guidance of

Prof
School of Business Studies and Social Sciences

SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES

CHRIST (DEEMED TO BE UNIVERSITY)
BGR CAMPUS
BANNERGHATTA ROAD, HULIMAVU
BENGALURU - 76

2018 - 2019
A STUDY ON THE PROBLEMS AND PROSPECTS OF EDUCATION
AND HEALTHCARE CROWDFUNDING IN INDIA

DISSERTATION
Submitted to CHRIST (Deemed to be University) in partial
fulfilment of the requirements for the award of the degree of

Bachelor of Business Administration

(Finance and International Business)

By
John Joe Thomas
Reg. No. 1523617

Under the guidance of

School of Business Studies and Social Sciences

SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES

CHRIST (DEEMED TO BE UNIVERSITY)
BGR CAMPUS
BANNERGHATTA ROAD, HULIMAVU
BENGALURU - 76

2018 - 2019

DECLARATION
I, John Joe Thomas (Reg. No. 1523617), hereby declare that this project report titled “A
Study on the Problems and Prospects of Education and Healthcare Crowdfunding in
India”, submitted to CHRIST (Deemed to be University), Bengaluruin partial fulfilment of
the requirements for the award of the degree of Bachelor of Business Administration
(Finance & International Business) is a record of original work carried out by me during the
academic year 2017-18 under the guidance of Dr. ………..Associate Professor, School of
Business Studies and Social Sciences, CHRIST (Deemed to be University), Bengaluru has
not been previously formed the basis for the award of any Degree, Diploma or any other similar
title of recognition to any candidate of this or any other University or Institution.

Place: Bengaluru John Joe Thomas

Date: Reg. No. 1523617
 CERTIFICATE BY GUIDE

This is to certify that this project report titled “A Study on the Problems and Prospects of
Education and Healthcare Crowdfunding in India”, submitted to Christ (Deemed to be
University), Bengaluru in partial fulfilment of the requirements for the award of the degree
of Bachelor of Business Administration (Finance & International Business) is a record of
original work carried out by John Joe Thomas (Reg. No. 1523617) during the academic year
2017-18 under my guidance and it has not been previously formed the basis for the award of
any Degree, Diploma or any other similar title of recognition to any candidate of this or any
other University or Institution.

Place: Bengaluru
Date: Associate Professor
School of Business Studies and Social Sciences
Christ (Deemed to be University)
Bengaluru
 CERTIFICATE

This is to certify that this project report titled “A Study on the Problems and Prospects of
Education and Healthcare Crowdfunding in India”, submitted to Christ (Deemed to be
University), Bengaluru in partial fulfilment of the requirements for the award of the degree
of Bachelor of Business Administration (Finance & International Business) is a record of
original work carried out by John Joe Thomas (Reg. No. 1523617) during the academic year
2017-18 under the guidance of Dr. ……………Assistant/Associate Professor/Professor,
School of Business Studies and Social Sciences, CHRIST (Deemed to be
University),Bengaluruand it has not been previously formed the basis for the award of any
Degree, Diploma or any other similar title of recognition to any candidate of this or any other
University or Institution.

Place: Bengaluru Dr. Joby Thomas

Date: Academic Coordinator
School of Business Studies and Social Sciences
CHRIST (Deemed to be University)
BGR Campus, Bengaluru
 ACKNOWLEDGEMENTS

I express my special thanks toDr. M. ……..Assistant/Associate Professor/Professor, School

of Business Studies and Social Sciences, Christ (Deemed to be University), Bengalurufor
taking time to guide and mentor me from the stage of selecting the topic till the submission of
the research. His expert advice and constant motivation helped me to conduct the study in a
systematic and orderly manner.

I would like to express my deepest gratitude to Impact Guru,Mumbai for giving me the
opportunity to conduct this study on crowdfunding. I would like to thank Ms. Priya Iyer,
Business Development Manager, Impact Guru, Mumbai, for taking the time and effort to
support and guide me in carrying out this study.

I would also like to thank Dr. (Fr) Thomas C. Mathew, Vice Chancellor, CHRIST (Deemed
to be University), Bengaluru, for having provided an opportunity to carry out a research as a
part of my curriculum of Bachelor of Business Administration (Finance and International
Business).

I would like to convey my gratitude to Dr.Joby Thomas, Coordinator, School of Business

Studies and Social Sciences, Christ (Deemed to be University), Bengaluru for providing
me the opportunity and the support to carry out such a research in the area of finance. This was
instrumental in my journey of studying and understanding the concept of crowdfunding,
especially in the education and healthcare sector.

I would like to also sincerely thank all the students, doctors and hospital employees who were
very much instrumental in conducting this research. Their time and valuable conversations was
extremely helpful in providing the required information in order to carry out this study.

Finally, I would like to thank my parents and friends for their constant help and support. Their
motivation and advice was very helpful in enabling me to conduct the research and bring it to
completion.

John Joe Thomas

 CONTENTS

Sl. No. Title Page No.

1. Introduction
1.1 Industry Profile 2
1.1.1 Crowdfunding Models 3
1.1.2 Market Size and Growth 4
1.1.3 The Potential of Crowdfunding in Developing World 7
1.1.4 Crowdfunding in India 9
1.2 Profile of Impact Guru 12
1.2.1 History and Journey 13
1.2.2 Impact Guru Team 13
1.2.3 Profile of Founders 14
2. LiteratureReview 16
3. Research Methodology
3.1 Statement of Problem 24
3.2 Objectives of the Study 25
3.3 Scope of the Study 25
3.4 Population and Sampling Technique 26
3.5 Data Collection Method 28
3.6 Statistical Tools for Analysis 29
3.7 Limitations of the Study 29
3.8 Scheme of Cauterization 30
4. Data Analysis, Interpretation and Discussion
4.1 Education Crowdfunding 31
4.1.1 Education Status of Students 31
4.1.2 Age of Students 33
4.1.3 Gender of Students 34
4.1.4 General Perception of Students on CF 36
4.1.5 Participation of Students in CF Campaigns 39
4.1.6 Type of Crowdfunding Campaigns 41
 4.1.7 Source of Raising Funds 44
4.1.8 Reasons for Not Choosing Crowdfunding 47
4.1.9 Participation in Education Crowdfunding Campaign 50
4.1.10 Reason for Not Contributing to Education
Crowdfunding Campaign 53
4.1.11 Descriptive Statistics of UG Students 56
4.1.12 Descriptive Statistics of PG Students 59
4.1.13 Correlation 62
4.1.14 Regression 67
4.2 Healthcare Crowdfunding 71
4.3 Discussion 78
4.3.1 Discussion on Education Crowdfunding 78
4.3.2 Discussion on Healthcare Crowdfunding 80
5. Suggestions, Recommendations and Conclusion
5.1 Suggestions and Recommendations 82
5.2 Scope for Future Research 83
5.3 Conclusion 84
Bibliography

Annexure
 List of Tables
Table No. Title Page No.
1.1 Number of Crowdfunding Platforms Around the World 5
1.2 Impact Guru Team Members 13
4.1 Education Status Of Students 32
4.2 Age of Students 33
4.3 Gender of Students 35
4.4 General Perception of Students on CF 36
4.5 Participation of Students in CF Campaigns 39
4.6 Type of Crowdfunding Campaigns 42
4.7 Source of Raising Funds 44
4.8 Reasons for Not Choosing Crowdfunding 47
4.9 Participation in Education Crowdfunding Campaign 51
Reason for Not Contributing to Education Crowdfunding
4.10 53
Campaign
4.11 Descriptive Statistics of UG Students 56
4.12 Descriptive Statistics of PG Students 59
4.13 Correlation (UG Students) 62
4.14 Correlation (PG Students) 65
4.15 Model Summary (UG Students) 67
4.16 ANOVAa (UG Students) 68
4.17 Coefficientsa (UG Students) 68
4.18 Model Summary (PG Students) 69
4.19 ANOVAa (PG Students) 69
4.20 Coefficientsa (PG Students) 70
4.21 Hospital Details 71
 List of Charts
Chart Page
Title
No. No.
1.1 Funds Raised (Country wise) 6
1.2 Crowdfunding Platforms in India 10
4.1 Education Status of Students 32
4.2 Age (UG Students) 33
4.3 Age (PG Students) 34
4.4 Gender (UG Students) 35
4.5 Gender (PG Students) 36
4.6 General Perception of Crowdfunding among UG Students 37
4.7 General Perception of Crowdfunding among PG Students 38
4.8 Participation of UG Students in Crowdfunding Campaigns 40
4.9 Participation of PG Students in Crowdfunding Campaigns 41
4.10 Type of Crowdfunding Campaigns (UG Students) 42
4.11 Type of Crowdfunding Campaigns (PG Students) 43
4.12 Source of Raising Funds (UG Students) 45
4.13 Source of Raising Funds (PG Students) 46
4.14 Reasons for not Choosing Crowdfunding (UG Students) 48
4.15 Reasons for not Choosing Crowdfunding (PG Students) 49
4.16 Participation in Education Crowdfunding Campaign (UG Students) 51
4.17 Participation in Education Crowdfunding Campaign (PG Students) 52
Reason for not Contributing to Education Crowdfunding Campaign
4.18 54
(UG Students)
Reason for not Contributing to Education Crowdfunding Campaign
4.19 55
(PG Students)