SELECTION OF DIFFERENT INVESTMENT AVENUE

PROJECT REPORT ON
"SELECTION OF DIFFERENT
INVESTMENT AVENUE"

A Project Submitted to

University of Mumbai for Partial Completion of the Degree of

Bachelor in Commerce (Accounting and Finance)
Under the Faculty of Commerce

BY

KAVITA BABU RATHOD

ROLL NO. : 1931066

UNDER THE GUIDANCE OF PROF. VARSHA SAWLANI

SHRI SIDH THAKURNATH COLLEGE OF ARTS &

COMMERCE ULHASNAGAR - 421 004.
UNIVERSITY OF MUMBAI
2019-2020
 DECLARATION

I the undersigned MISS. KAVITA BABU RATHOD here by ,declare that the work
embodied in this project work titled “SELECTION OF DIFFERENT
INVESTMENT AVENUE” forms my own contribution to the research work Carried
out under the guidance of PROF.VARSHA SAWLANI is a result to my own
research work and has not been previously submitted to any other University for any
other Degree/Diploma to this or any other University. Wherever reference has been
made to previous work so for others ,it has been Clearly indicated as such and
included in the bibliography.

(Kavita Babu Rathod)

Certified By:
PROF : VARSHA SAWLANI
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so Numerous and the
depth is so enormous.

I would like to acknowledge the following as being idealistic channels And fresh
dimensions in the completion of this project.

It take this opportunity to thank the University of Mumbai for giving Me Chance to
do this project.

I would like to thank my PRINCIPAL, DR. J.C.PURSWANI for providing the

Necessary facilities required for completion of this project.

I take this opportunity to thank our CO-ORDINATOR–MS.VARSHA SAWLANI

For her moral support and guidance.

I would also like to express my sincere gratitude towards my Project Guide

PROF. VARSHA SAWLANI Friends whose guidance and care made The project
successful .I would like to thank my College Library, for Having provided various
Reference books and magazines related to my project. Last l would like to thank each
and every person who directly or Indirectly helped me in the completion of the project
specially My Parents and Peers who supported me throughout my project.
 OBJECTIVES

 To review the capital market developments in recent times in India.

 To know the impact of socio-economic profile on the investment decision of small

equity investors.

 To identify the investment pattern of small equity investors, their portfolio

practices based on demographic factors and the problems associated with small
equity investment;

 To know the investors' perception towards risk-return of investment and the post-
investment satisfaction of the small equity investors in Indian capital market.

 To suggest measures to overcome the problems for enhancing small investor's

participation in Indian capital market.
 EXECUTIVE SUMMARY

Chapter No. 1: Introduction

In this chapter Selection and relevance of the problem, historical background of the
problem, brief profile of the study area, definition/s of related aspects, characteristics,
different concepts pertaining to the problems etc. can be incorporated by the learner.

Chapter No. 2: Research Methodology

This chapter will include Objectives, Hypothesis, Scope of the study, limitations of
the study, significance of the study, Selection of the problem, Sample size, Data
collection, Tabulation of data, Techniques and tools to be used, etc. can be
incorporated by the learner.

Chapter No. 3: Literature Review

This chapter will provide information about studies done on the respective issue. This
would specify how the study undertaken is relevant and contribute for value addition
in information/ knowledge/ application of study area which ultimately helps the
learner to undertake further study on same issue.

Chapter No. 4: Data Analysis, Interpretation and Presentation

This chapter is the core part of the study. The analysis pertaining to collected data will
be done by the learner. The application of selected tools or techniques will be used to
arrive at findings. In this, table of information’s, presentation of graphs etc. can be
provided with interpretation by the learner.

Chapter No. 5: Conclusions and Suggestions

In this chapter of project work, findings of work will be covered and suggestion will
be enlisted to validate the objectives and hypotheses.
 INDEX

Sr. No. Chapters Particulars Page No.

1.1 Introduction 1-4
1.2 Meaning of Investment 4-5
1.3 History of Investment 6-6
1.4 Investment Objective 6-7
1
1.5 Investment Alternatives 8-20
1.6 Elements of Investments 20-22
1.7 Investment Attributes 22-23
1.8 Tax Saving Investment 24-29
2.1 Objectives of the Study 31-31
2.2 Needs of the Study 31-33
2
2.3 Scope and Significance of the Study 33-34
2.4 Limitations of the Study 34-35
3.1 Article’s on Investment Avenues 38-40
3
3.2 Author’s opinion on Investment avenues 40-48
4 4.1 Statistical Analysis 50-57
5.1 Suggestion 58-60
5
5.2 Conclusions 61-62
6 6.1 Bibliography 63-63