Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
November 11, 2019
Topic: What is a Business Plan for?

Motivation:
Ask the students what they think of business plan for.

Discussion:

 Many new enterprises need to convince prospective business investors about the
soundness and potential of their business.
 They need to convey the capabilities and competencies of their owners and managers.
 They must also be able to ‘sell’ the proponent and the business proposition to this
audience
 There are business plans that are written during the first few years of the enterprise in
order to guide the entrepreneur on which strategies would be most beneficial for the
enterprise to take. And there are business plans that are focused on bringing the
enterprise to a higher level of growth, a period where the enterprise has already reached
its peak and would want to enter into another endeavor by recreating and re-establishing
itself.
 Clearly, business plan serves many masters. First, it serves the entrepreneur who must
set a navigational course. Second, it serves investors and cautious financiers. And third,
it serves the managers and staff of the organization so that they will know the strategies
and programs of the enterprise.

Activity:

Cite your own understanding of “What is a Business Plan?”

Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
November 18, 2019
Topic: The Business Concept and the Business Model

Objective:
At the end of this lesson, the learners should be able to understand what is a Business
Concept and the Business Model is.

Motivation:
Ask the student how they will plan to put up a business.

Discussion:
The Business concept and the Business Model

 A business concept contains the essence of the enterprise in a concise but powerful
manner.
 The product concept must then be translate into a business model.
 A business model is a formula on how the enterprise exactly plans to make money out of
the business.
o How will the business raise revenues? What critical factors will cause the
revenues to materialize?
o What will be the costs of the enterprise products and other costs of doing
business? How will these costs be manage to ensure comfortable profits? What
critical factors will drive the costs? How can these factors e controlled?
o What will be the major investments of the enterprise? Why will these investments
give the enterprise a competitive edge?
o How will the enterprise finance the investments/ How will the enterprise fund its
growth?

Activity:

Think of a product that you want to sell someday. What is the difference of this product to other
product that is available now in the market? Who will be your target audience?
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
November 25, 2019
Topic: The Business Goals: Vision, Mission, Objectives, and Performance Targets

Objective:
At the end of this lesson, the student should be able to understand the importance of
goals of a business.

Motivation:
What is your goal in life 10 years from now? How do you visualize yourself 20 years from
now?

Discussion:
The business goals show the future and long-term prospects of the enterprise. It is
composed of the vision, mission, objectives, key result areas, and performance indicators of the
enterprise.
*Provide some sample of business goals that might help student to understand how to write
their own business goals.

Activity:
Write your own business goals if you ever own a business.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
December 2, 2019
Topic: The Executive Summary, the Business Proponents, and the Target Customers and the
Main Value Proposition

Objective:
At the end of this topic, the student should be able to write the executive summary,
business proponents, and the target customers and the main value proposition for their
business plan.

Discussion;
The Executive Summary - contains everything that is relevant and important to the business
audience. It is a synthesis of the entire plan.

The Business Proponents – contains information about the business proponents or

stakeholders. There are four types of stakeholders:

 Resource mobilizers and financial backers

 Technology providers and applicators
 Governance and top management
 Operating and support team

The Target Customers and the Main Value Proposition – contains the target customers which
must be of sufficient size, sufficient paying capacity, and have sufficient interest to purchase the
products being offered by the enterprise. The main value proposition is the unique selling
proposition of the enterprise.

Activity:
Write down the Business Proponents, and the Target Customers and the Main Value
Proposition for your business plan.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
December 9, 2019
Topic: Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors

Objective:
At the end of this topic, the student should be able to write the fifth section of the
business plan, market demand and supply, industry dynamics, and macro environmental
factors.

Discussion:
The fifth section of the business plan is the market demand and supply, the industry dynamics,
and the macro environmental forces affecting the business of the enterprise.
It is normal for enterprises to actually expand their product offerings to include the other
segments of a bigger market.
The business plan should estimate the total market supply and demand for the product offering
of the enterprise.
The business plan should discuss the relevant industry dynamics:

 Who are the competing enterprises in the industry and what are their comparative
advantages and disadvantages? What business models and strategies are they
employing?
 Who are the suppliers in the industry and what are their capabilities and bargaining
power?
 What are the channels of distribution being used by the industry? How effective are
these channels?
Both the industry players and the market are affected by the macro environment, which includes
the social, political, economic, ecological, and technological (SPEET) forces.

Activity:
Write down the Business Proponents, and the Target Customers and the Main Value
Proposition for your business plan.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
January 20, 2020
Topic: Product/Service Offering: Description, Evolution, and Justification; Enterprise Strategy
and Enterprise Delivery System

Objective:
At the end of this topic, the student should be able to write the produce/service offering:
description, evolution, and justification; enterprise strategy and enterprise delivery system.

Discussion:
The products/services must be described by highlighting the features and attributes that would
most appeal to the target customers. The business plan should also prove that the
products/services would be accepted and carried by the distribution channels.
The business plan should expound on the Enterprise Strategy by aping the competitive
landscape and by situating the enterprise and its competitors as to their strategies and chosen
positioning.
The Enterprise Delivery System starts from the Input (resources mobilized), proceeds to the
Throughput (the transformation process where input are converted to output), and produces the
Output (the products/services). The Output are then marketed to the customers (in the case of
goods) or experienced by the customers (in the case of services) Customer satisfaction level,
profits generated, and the performance of people from the transactions are the Outcomes of the
EDS.

Activity:
Write down the sixth and seventh section of the business plan.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
January 27, 2020
Topic: Financial Forecasts: Expected Returns, Risks, and Contingencies

Objective:
At the end of this topic, the student should be able to write the financial forecasts:
expected returns, risks, and contingencies.

Discussion:
The business plan must translate everything that we have discussed so far into financial
forecasts and outcomes.
The business plan should also calculate the long-term returns, using the time value of money.
This means estimating the internal rate of return and the expected net present value.
The business plan should then evaluate both the business risks and the financial risks involved.

Activity:
Write down the financial forecasts: expected returns, risks, and contingencies.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
February 10, 2020
Topic: Environmental and Regulatory Compliance; Capital Structure and Financial Offering:
Returns and Benefits to Investors, Financiers, and Partners

Objective:
At the end of this topic, the student should be able to write the environmental and
regulatory compliance; capital structure and financial offering: returns and benefits to investors,
financiers, and partners.
Discussion:
The business plan must articulate the laws, rules, and regulations governing the business, and
the industry that the enterprise is in.
The business plan should also assure the reader that all the necessary local government
ordinances and barangay ethics would be followed by the enterprise.
Finally, the business plan must appeal to its target audience. It must highlight for them the main
features of the business plan that they are looking for.

Activity:
Write down the environmental and regulatory compliance; capital structure and financial
offering: returns and benefits to investors, financiers, and partners.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
February 17, 2020
Topic: Opportunity Seeking

Objective:
At the end of this lesson, the learner should have expand their ability to seek
opportunities.

Discussion:
Entrepreneurs are innovative opportunity seekers. They have endless curiosity to discover new
or different ideas and see whether these ideas will work in the marketplace.
Entrepreneurs create value by introducing new products or services or finding better ways of
making them. These include innovation in terms of product design or addition of new product
features to existing ones.

Activity:
Survey the market near your place, identify what kind of product/service do you think
that you may serve that might give you opportunity to the bigger market.
Lesson Plan in Entrepreneurship

Prepared by:
Michael Rey C. Bermillo
Grade 12 (ICT, IA & ABM)
February 24, 2020
Topic: Entrepreneurial Mind Frame, Heart Flame, and Gut Game

Objective:
At the end of this lesson, the learner should have knowledge of entrepreneurial mind
frame, heart flame, and gut game.

Discussion:
The entrepreneurial mind frame allows the entrepreneur to see things in a very positive
and optimistic light in the midst of crisis or difficult situations.
The entrepreneurial heart flame, driven by passion, they are drawn to find fulfillment in
the act and process of discovery.
The entrepreneurial gut game refers to the ability of the entrepreneur to sense without
using the five senses.

Activity:
Perform a play that will show the three essentials to an entrepreneur that seeks
opportunity.