EXCECUTIVE SUMMAry

Introduction:
Indian education sector:
India has the world’s largest population in the age bracket 5 to 24 years of about 450 million. It also has
around 500 million in the 25 to 59 age bracket which constitutes the working population and is expected
continuously increase even as the world’s working population ages and diminishes.
Literacy in India is one of the key deterrents to socioeconomic progress of the country
The Indian literacy rate currently stands at 74% compared to 12% at the end of British rule in 1947.
Although there has been a six fold growth, the level is well below the world average literacy rate of 84%.

About the education sector:

 Combined market size students a of more than 450 mn nd USD 50 BN per annum.
 Large demand supply mismatch.
 Largely fragmented industry.
 Robust growth rate expected.
 Higher rates for return

Annual growth rate& Expected growth in coming five years:

CARE Research expects the size of the Indian Education System at US$ 102.1 bn with CAGR of 11.2% during FY11-
15
Structure of education sector:
Education sector can be divided into formal & informal education.

formal informal
K_12 Coaching classes
Higher education Pre schools
_ Vocational schools
Being coaching classes my target; I will focus on the growth factors for coaching classes.

Growth factors for coaching classes:

1. High teacher student ratio.

2. Lack of personal attention.
3. Illiterate parents.
4. Attractive return on investment.
Reasons for choosing this venture:

1. Experience of last 6 years of running tuitions.

2. Passion for teaching.
3. Already having good customer base.
4. Known to customers.
5. Sufficient reference of former students.
6. Moderate investment.
7. Increase propensity to spend among parents on child’s education.
8. Growth in double income nuclear families.

Details about the venture:

Name: M.K. coaching classes.

Location: ulhasnagar5 prem nagar Tekdi, near JaiBaba lawns

Founder: miss. Menka Kukreja

Level of scale: Small scale

Customers: school students (nursery to 8th standard)

Feasibility study:

Market analysis:

1. Market Scope:
 The area in which I will be operating is an complete residential area comprising a huge
section of school going children so my target customers are available leading to high
scope for my venture.
 There are two schools, Netaji high school and New English high school which can help
me in increasing my customer base
2. Market players & level of competition:
Presently there is a single coaching class entertaining students from 8th standard and above.
Though many tuitions are being run for nursery to eight there is no classes as such catering to the
needs of this specific class of customers.
So the level of competition is moderate and enough space to survive.
3. Unique points of my proposed venture:
 Batches according to the schools, if there are large number of students of any
particular school.
 Complete assistance to students in their projects works and assignments.
 Special assistance in all language subjects specially Marathi.
 Location advantage.
4. Reasons for the selection of target customers:
I will focus entirely on students of nursery to 8th reason being, classes for nineth and tenth
stand are well established in large numbers and that market is characterized by fierce
competition and a level of saturation.
 

Technical analysis:

 Swot analysis:
Strength:
1. Experience and knowledge of the industry.
2. Already established brand.
3. Good customer base.
4. Limited need of staff.
 Weakness:
1.
 Opportunities:
1. Huge Demand and scope.
2. Market is not cattered fully
3. Limited competition.
4. Least government intervention
5. Easy startup process
 Threats:
1. Technological change at a faster rate.
2. Changing tax policies.
3. Already established players can enter in this specific segment also.
4.
 PORTER MODEL:
 Threat of new entrant:
The sector is characterized by several large players some are even listed like Mahesh
tutorials so there is big threat that any time these established players can enter into this
specific segment also.
 Bargaining power of customers:
In this age of technology the internet is replacing many textbook as well as the need of
experts as the information is provided beyond the books. in such a scenario bargaining
power of customers is very high and one needs to have a very fair and rational pricing
policy.
 Threat of substitutes:
Threat of substitutes in this sector can be define in the terms of various advanced
facilities provided in the schools which eliminates the need of coaching classes and the
concept online study will also increase the threat for subsitutuing the need for coaching
classes.

Pestle analysis:
 Political factors:

There are no political hindrances as such for starting up coaching classes

 Legal factors;

The legal environment is Hassel free the taxation aspect for running coaching
classes is as follows
 Social factors:
1. Rise in education spending by parents.
2. Large proportion of studying population.
3. Working parents unable to give time for studies.
4. Nuclear families.
 Technical factors:
 Technology plays an very important role in this sector the use of audio visual aid is on rise more
in lower standards as it makes learning process more entertaining. Usage of internet is also on
rise. U sage of technology can make huge impact in over all learning process.
 Environment factors:
Though the business model is as such that it does not harm environment in any way
following things should be considered:
 Dust free chalks
 CFC free air conditioners.
Economic analysis:

TO find out whether project is financially viable or not lets analyse its costs and benefit.the cost involve
are:

Cost analysis:

ONE TIME COST AMOUNT RECURRING AMOUNT

COST(MONTHLY)
1.purchaseof benchs RS500*10 Rent RS2000
2.purchase of board Rs300 Supervisor RS1500
Maid RS500
Stationary RS100 Incoi
income analysis:

Income will be the fees at present if I assume my monthly from a single batch will be rs 7000
by deducting all these expenses I will have profit of rs2500 from a single batch & it will multiply
as number of batches increases. So though initially, taking the initial cost and the above
mentioned calculations, within a year my venture will be highly profitable. This time period will
decrease if number of students increases.

So my analysis says that the venture is economically viable.

At this starting point of my carrier I can’t choose the option of owning an shop as it requires
huge investment and will create financial burden.si I have choosen the option of rent.

Management feasibility:

 Competence of Management :
Since venture is in the form of sole proprietorship it is owned and managed by myself. I
have experience of teaching since last five years.
 Availability of resources:
The required resources are available
 Legal appraisal:
 Being self employed women I can avail loans at cheaper rates if needed during my
expansion phase.

2nd venture: Launch of the boutique

INTRODUCTION:

After the independence, globalization is being witnessed in the Indian fashion industry, due to which
changes have occurred in the style of Indian dressing.

Details about the proposed venture:

Name: Fairy tale boutique.

Location: prem nagar Tekdi, shop no 2 below sukh paavao apt, near Gandhi road

Promoter: Miss Menka Kukreja

Products : ladies dress material, kurtis

Target customers: women (middle and upper class)

MARKET APPRAISAL:

About the boutique segment.

Another aspect seen in the changing face of Indian garment industry is the increasing popularity of
‘Boutiques’. A boutique is a small shop or departmental store selling designer, unique and trendy
products. A wide range of items can be displayed in a boutique like watches,, evening wear, sportswear, t-
shirts, tuxedos, etc. Boutiques are generally specialty stores. Exclusive designer items can be purchased
from such stores. High profile designers of India merchandise through their personal boutiques mainly.

Current growth rates and future growth rates:

The Indian apparel industry is estimated to be worth Rs. 1,876 billion in FY11 and is expected to grow at a CAGR of
8.7 per cent till FY16. The growth would primarily be driven by the surge in demand for readymade apparels in
rural areas, rising income levels and youth population and increasing preference for branded clothes .

Reasons for the growth in boutique segment:

 Increase in disposable income:

McKinsey research, by 2015 the number of consuming class households will likely triple to 64
million.
 Growth in the women’s segment.
Now, women are more willing to dress differently when they venture beyond the home—to shop,
for example, or visit a school or office.
 Fashion increasingly a form of self-expression.
 Increasingly, Indian consumers are embracing the idea of fashion for its own sake, as a means of
self-expression, and not merely as a functional purchase.
 Further urbanization and the comparative youth of India’s population.
Over the next 20 years, we expect the number of Indians living in cities to grow by 300 million,
where they will don new styles and fashions to match new lifestyles. A large percentage of these
new city dwellers will be in their twenties, and making first-time choices for whole categories of
clothing items including denims, shirts, and even shoes.

Reasons for choosing this venture:

 High profit margins.
 Moderate investment.
 Good knowledge about this field.
 High scope and demand.

Technical analysis:
SWOT ANALYSIS:

Strengths

1. High quality fabrics and prints.

2. Use of latest digital print technology.
3. Fashionable and wearable Exclusive and unique print designs.
4. Fresh and fun print designs.
5. Boutique brand – aspirational, specialized designs.
6. Refreshing and fashion forward prints.
7. Available of branded products.

2. Weaknesses

· Small product range

· small, boutique brand –
Not much advertising coverage
Not commercial enough for mass appeal
· Slightly higher price points than large high street brands – too expensive
· Quite a niche market – style, colours, age range.
3. Opportunities

· Raise brand profile/ customer awareness through advertising and connections to stockiest
· Increase product range.
· Explore and expand print designs
· Open standalone stores.
· Incorporate sustainable elements into designs.

4.THREATS
· Competition from other boutique brands
 · Market saturation
· Economic recession
· Higher price points than other high street brands
· Not able to compete with cheaper, lower quality imitations on high street
· PORTER ANALYSIS:

1. Barriers to entry
 Absolute cost advantages
 Capital requirements
 Brand identity

2. Buyer power
 Bargaining leverage
 Buyer volume
 Buyer information
 Brand identity
 Price sensitivity
 Product differentiation
 Buyers' incentives

3. Supplier Power
A producing industry requires raw materials - labor, components, and other supplies. This requirement
leads to buyer-supplier relationships between the industry and the Firms that provide it the raw materials
used to create products. Suppliers, if powerful, can exert an influence on the producing industry, such as
selling raw materials at a high price to capture some of the industry's profits.

4. threat of substitutes
Online shopping portals.
Financial appraisal:

Economic feasibility: Economic feasibility can be understood by analyzing cost and benefit analysis.

Cost Amount Return Amount

Rent 2000

helper 1000

Electricity bill 1000

Furniture 20000

Initial investment 1,50000_2000

for stock 00

Here return cannot be specified very clearly as it will be cost plus profit margin.so derpending upon the
cost of the product. But margin minimum will becost+25% it can increase also. Initially in order to boost
sales and to establish oneself in market I will try to offer discounts or will limit my profit margin.

OR

I can also start this business at my home so all the other cost than for inventory will be cut down and I can
utilize amount for more inventory which will help me to have better profit margins. And after sometime
say a 1and1/2 year or so I can have strong financial back up it can utilize it by opening a boutique.

I can also increase my earnings by selling additional products required exclusively for women.

This venture will take time to turn into a feasible one because it requires very huge investment on
continuous basis..

Management competency:

It will be owned and managed by myself but I don’t have any practical knowledge of this buisness but I
have sufficient contacts who are into such venture from a very long period of time so I will depend on
them initially till i get through with In all things involved in it.