A PROJECT REPORT

ON

“A STUDY ON MARKETING STRATEGIES OF COCA COLA V/S PEPSI

TOWARDS CONSUMER BUYING BEHAVIOURS WITH REFERENCE
TO DOMBIVALI CITY”

A PROJECT SUMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIAL COMPLETION OF THE

DEGREE OF

MASTER IN COMMERCE

UNDER THE FACULTY OF COMMERCE

BY

NILESH LALA GUNJAL

UNDER THE GUIDENCE OF

DEVANG K. NANDOLA

D.S.P.M’S

K.V.PENDHARKAR COLLEGE OF

ARTS, SCEINEC & COMMERCE,

DOMBIVALI (EAST).

MONTY AND YEAR

NOVEMBER 2019