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Unit 5 Document
Unit 5 Document
DISADVANTAGES?
According to Dr. Joseph, “Marginal costing is a technique of determining the amount of change
in the aggregate costs due to an increase of one unit over the existing level of production. As
such, it arises from the production of additional increments of output”.The Institute of cost and
works accountants of India defined marginal cost as “the amount at any given volume of output
by which aggregate costs are changed, if the volume of output is increased or decreased by one
unit”.
3. = Required contribution
4. New contribution in units
7) Decision to make or buy: A firm may make some products, parts or tools or sometimes
it may buy the same thing from outside. The management must decide which is more
profitable to the firm. If the marginal cost of the product is lower than the price of buying
from outside, then the firm can make the product.
8) Decision to accept a bulk order or foreign market order: Large scale purchases may
demand products at less than market price. A decision has to be taken now whether to
accept the order or to reject it. By reducing the normal price, the volume of output and
sales can be increased. If the price is below the total cost, rejection of the order is aimed
at. In marginal costing, the offer may be accepted, if the quoted price is above marginal
cost, because of the reason that existing business contribution can recover the fixed costs
and the margin of profits. In such cases, the contribution made by foreign market or bulk
orders will be an addition to the profit. But the price should not be less than the marginal
cost. However, it should not affect the normal market price.
9) Introduction of a new product: A producing firm may add additional products with the
availability facility. The new product is sold in the market at a reasonable price, in order
to sell them in large quantities. It may become popular. If favourable, the sales can be
increased, thus the total cost comes down and contributes some amount towards fixed
costs and profits.
10) Choice of technique: Every management wishes to manufacture the products at the most
economical way. For this, the marginal costing is a good guide as to the products at
different stages of production, that is to say whether the management has to adopt hand
operated system or semi-automatic system or complete automatic system. When
operations are done by hand, fixed cost will be lower than the fixed cost incurred by
machines and in complete automatic system fixed costs are more than variable cost.
11) Evaluation of performance: Marginal costing helps the management in measuring the
performance efficiencies of a department or a product line or sales division. The
department or the product or division which gives the highest P/V ratio will be the most
profitable one or that is having the highest performance efficiency.
12) Decision making: Price must not be less than total cost under normal conditions.
Marginal costing acts as a price fixer and a high margin will contribute to the fixed cost
and profit. But this principle cannot be followed at all times. Prices should be equal to
marginal cost plus a reasonable amount, which depends upon demand and supply,
competition, policy of pricing etc. If the price is equal to marginal cost, then there is a
loss equal to fixed costs. Sometimes, the businessman has to face loss when a)there is
cut-throat competition, b) there is the fear of future market, c) the goods are of perishable
nature, d) the employees cannot be removed, e) a new product is introduced in the
market, f) competitors cannot be driven out etc.
13) Maintaining a desired level of profit: An industry has to cut prices of its product from
time to time on account of competition, government regulations and other compelling
reasons. The contribution per unit on account of such cutting is reduced while the
industry is interested in maintaining a minimum level of its profits. Marginal costing
technique can ascertain how many units have to be sold to maintain the same level of
profits. Charles points out “when desired profits are agreed upon, their attainability may
be quickly appraised by computing the number of units that must be sold to secure the
wanted profits. The computation is easily made by dividing the fixed costs plus desired
profits. The computation is easily made by dividing the fixed costs plus desired profits by
the contribution margin per unit”
14) Level of activity planning: Where different levels of production and/or selling activities
are being considered and the management has to decide the optimum level of activity, the
marginal costing technique helps the management. What level of activity is optimum for
a business to adopt is an important problem faced by business.
15) Alternative method of production: Marginal costing technique are also used in
comparing the alternative methods of manufacture i.e., machine work or hand work,
whether one machine is to be employed instead of another etc. many a time, management
has to choose a course of action from among so many alternatives, the changes in the
marginal contribution under each of the proposed methods are worked out and the
method which gives the greatest contribution is obviously adopted keeping in view the
limiting factor if any.
16) Introduction of a new product or product line: The technique to assess the
profitability of line extension products is the incremental contribution estimates. The
same technique of contribution analysis would be followed in assessing the profitability
of a new product line. Sales forecast would from a market survey and market research.