Ultimate Guide - How to

Develop Your New Electronic

Hardware Product in 2019
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Article Technical Rating: 7 out of 10

So you want to develop a new electronic hardware product?

Let me start with the good news – it’s possible. You can develop a hardware product
regardless of your technical level and you don’t necessarily need to be an engineer to
succeed (although it certainly helps).

Whether you’re an entrepreneur, startup, maker, inventor, or small business this

guide will help you understand the new product development process.

I won’t lie to you, though. It’s an incredibly long, difficult journey to launch a new
hardware product. Although hardware is known for being hard, it’s also easier now
than ever for individuals and small teams to develop new hardware products.

However, if you are looking for an easy, quick way to make money then I suggest you
stop reading right now because bringing a new hardware product to market is far from
easy or quick.

In this guide I’ll first discuss the product development strategies for both technical
creators and non-technical entrepreneurs wishing to create a new electronic hardware
product.

Then, we’ll move on to developing the electronics followed by the development of the
plastic enclosure.
Part 1 - Product Development Strategies
There are essentially five options for entrepreneurs and startups to develop a new
hardware product. However, many times the best overall strategy is a combination of
these five development strategies.

1) Develop the Product Yourself

This is rarely a viable strategy completely by itself. Very few people have all of the skills
needed to develop a market-ready electronic product completely on their own.

Even if you happen to be an engineer, are you an expert in electronics design,

programming, 3D modeling, injection molding, and manufacturing? Probably not. Also
most of these specialties are made up of numerous sub-specialties.

That being said, if you have the necessary skills, the farther you take the development
of your product yourself the more money you will save and the better off you will be in
the long run.

For example, I brought my own hardware product to market about 6 years ago. The
product was more complex mechanically than it was electrically. I’m an electronics
engineer by training and not a mechanical engineer, so I initially hired a couple
freelance mechanical engineers.

However, I quickly became frustrated with how slow things progressed. After all, I was
thinking about my product almost every waking hour! I was obsessed with getting my
product developed and on the market as fast as possible. But the engineers I hired
were juggling it with lots of other projects and not giving my project the attention I felt
it deserved.

So I decided to learn everything needed to do the mechanical design myself. No one

was more motivated than myself to get my product developed and on the market.
Ultimately, I was able to complete the mechanical design much faster (and for much
less money).

The moral of the story is to do as much of the development as your skills allow, but also
don’t take that too far. If your sub-expert skills cause you to develop a less than
optimal product then that is a big mistake. Also, any new skills you must learn will take
time and that may ultimately lengthen the time to market. Always bring in experts to
fill in any gaps in your expertise.

Some of my favorite websites for learning about electronics development are

Hackster.io, Build Electronic Circuits, Bald Engineer, Adafruit, Sparkfun, Make
Magazine, and All About Circuits. Be sure to check out the YouTube channel called
AddOhms which has some absolutely excellent introductory videos for learning
electronics.

2) Bring on Technical Co-Founder(s)

If you are a non-technical founder then you would definitely be wise to bring on a
technical co-founder. One of the founders on your startup team needs to at the very
least understand enough about product development to manage the process.

If you plan to eventually seek outside funding from professional investors then you
definitely need a team of founders. Professional startup investors know that a team of
founders is much more likely to succeed than a solo founder.

The ideal co-founder team for most hardware startups is a hardware engineer, a
programmer, and a marketer.

Bringing on co-founders may sound like the perfect solution to your problems, but
there are some serious downsides as well. First of all, finding co-founders is difficult
and will likely take a tremendous amount of time. That is valuable time that isn’t being
spent developing your product.

Finding co-founders is not something you should rush and you need to take time to find
the right match. Not only do they need to compliment your skills, but you also really
need to like them personally. You are essentially going to be married to them for at
least a few years so be sure you get along well.

The major downside of bringing on co-founders is they reduce your equity in the
company. All founders of a company should really have equal equity in the company.
So if you are going solo right now, be prepared to give any co-founder half of your
company.
3) Outsource to Freelance Engineers
One of the best ways to fill in any gaps in your teams technical ability is by outsourcing
to freelance engineers.

Just keep in mind that most products will require multiple engineers of different
specialties so you will need to manage the various engineers yourself. Ultimately,
someone on the founding team will need to serve as the project manager.

Figure 1: Developing a new electronic product usually requires a team of engineers.

Make sure you find an electrical engineer that has experience designing the type of
electronics required by your product. Electrical engineering is a huge field of study and
many engineers lack any experience with circuit design.

For the 3D designer make sure you find someone that has experience with injection
molding technology, otherwise you’re likely to end up with a product that can be
prototyped but not mass manufactured.
4) Outsource to a Development Firm
The best known product design firms such as Frog, IDEO, Fuse Project, etc. can
generate fantastic product designs, but they’re insanely expensive.

Startups should avoid expensive design firms at all costs. Top design firms can
charge $500k+ to fully develop your new product.

Even if you can afford to hire an expensive product development firm, don’t do it. Not
only are you likely to never recuperate that money, you also don’t want to make the
mistake of founding a hardware startup that isn’t heavily involved in the actual product
development.

5) Partner with a Manufacturer

One avenue to pursue is partnering with an overseas manufacturer that already makes
products that are similar to your product.

Large manufacturers will have their own engineering and development departments to
work on their own products. If you can find a manufacturer already making something
similar to your own product, they may be able to do everything for you – development,
engineering, prototyping, mold production and manufacturing.

This strategy can lower your upfront development costs. Manufacturers will, however,
amortize these costs, which means adding an additional cost per product for the first
production runs. This essentially works like an interest free loan, allowing you to slowly
pay back your development costs to the manufacturer.

Sounds great and easy, so what’s the catch? The main risk to consider with this strategy
is you are putting everything related to your product into a single company.

They will surely want an exclusive manufacturing agreement, at least until their costs
have been recovered. This means you can’t migrate to a cheaper manufacturing option
when your production volume increases.

Also be warned that many manufacturers may want part, or all, of the intellectual
rights to your product.
Part 2 – Develop the Electronics
Development of the electronics for your product can be broken down into seven steps:
preliminary production design, schematic diagram, PCB layout, final BOM, prototype,
test and program, and finally certification.

Step 1 – Create a Preliminary Production Design

When developing a new electronic hardware product you should first start with a
preliminary production design. This is not to be confused with a Proof-of-Concept
(POC) prototype.

A POC prototype is usually built using a development kit like an Arduino. They can
sometimes be useful to prove that your product concept solves the desired problem.
But a POC prototype is far from being a production design. Rarely can you go to
market with an Arduino embedded in your product.

A preliminary production design focuses on your product’s production components,

cost, profit margin, performance, features, development feasibility and
manufacturability.

You can use a preliminary production design to produce estimates for every cost your
product will need. It is important to accurately know the costs to develop, prototype,
program, certify, scale, and manufacture the product.

A preliminary production design will answer the following pertinent questions. Is my

product feasible to develop? Can I afford to develop this product? How long will it take
me to develop my product? Can I mass manufacture the product? Can I sell it at a
profit?

Many entrepreneurs make the mistake of skipping the preliminary production design
step, and instead jump right into designing the schematic circuit diagram. By doing so,
you may eventually discover you’ve spent all this effort and hard-earned money on a
product that can’t be affordably developed, manufactured, or most importantly, sold at
a profit.
Step 1A – System Block Diagram

When creating the preliminary production design you should start by defining the
system-level block diagram. This diagram specifies each electronic function and how all
of the functional components interconnect.

Figure 2 – A block diagram specifies each function and the system-level connectivity.

Most products require a microcontroller or a microprocessor with various components

(displays, sensors, memory, etc.) interfacing with the microcontroller via various serial
ports.

By creating a system block diagram you can easily identify the type and number of
serial ports required. This is an essential first step for selecting the correct
microcontroller for your product.
Step 1B – Selection of Production Components

Next, you must select the various production components: microchips, sensors,
displays, and connectors based upon the desired functions and target retail price of
your product. This will allow you to then create a preliminary Bill of Materials (BOM).

Figure 3: Selection of the production components is a critical first development step.

In the U.S., Newark, Digikey, Arrow, Mouser, and Future are the most popular suppliers
of electronic components. You can purchase most electronic components in ones (for
prototyping and initial testing) or up to thousands (for low-volume manufacturing).

Once you reach higher production volumes you will save money by purchasing some
components directly from the manufacturer.
Step 1C – Estimate the Production Cost

You should now estimate the production cost (or Cost of Goods Sold – COGS) for your
product. It’s critical to know as soon as possible how much it will cost to manufacture
your product.

You need to know your product’s manufacturing unit cost in order to determine the
best sales price, the cost of inventory, and most importantly how much profit you can
make.

Figure 4 – It’s critical to estimate your production cost as early as possible.

The production components that you’ve selected will of course have a big impact on
the manufacturing cost.

But to get an accurate manufacturing cost estimate you also must include the cost of
the PCB assembly, final product assembly, product testing, retail packaging, scrap rate,
returns, logistics, duties, and warehousing.
Step 2 – Design the Schematic Circuit Diagram
Now it’s time to design the schematic circuit diagram based upon the system block
diagram you created in step 1.

Figure 5: Example of a schematic circuit diagram.

The schematic diagram shows how every component, from microchips to resistors,
connects together. Whereas a system block diagram is mostly focused on the higher
level product functionality, a schematic diagram is all about the little details.

Something as simple as a mis-numbered pin on a component in a schematic can cause

a complete lack of functionality.

In most cases you’ll need a separate sub-circuit for each block of your system block
diagram. These various sub-circuits will then be connected together to form the full
schematic circuit diagram.
Special electronics design software is used to create the schematic diagram and to help
ensure it is free of mistakes. I recommend using a package called DipTrace which is
affordable, powerful, and easy to use.

Step 3 – Design the Printed Circuit Board (PCB)

Once the schematic is done you will now design the Printed Circuit Board (PCB). The
PCB is the physical board that holds and connects all of the electronic components.

Development of the system block diagram and schematic circuit have been mostly
conceptual in nature. A PCB design though is very real world.

Figure 6: The schematic circuit diagram must now be turned into a PCB layout design.

The PCB is designed in the same software that created the schematic diagram. The
software will have various verification tools to ensure the PCB layout meets the design
rules for the PCB process used, and that the PCB matches the schematic.
In general, the smaller the product, and the tighter the components are packed
together, the longer it will take to create the PCB layout. If your product routes large
amounts of power, or offers wireless connectivity, then PCB layout is even more critical
and time consuming.

Figure 7 – Example of a Printed Circuit Board (PCB) layout design

For most PCB designs the most critical parts are the power routing, high-speed signals
(crystal clocks, address/data lines, etc.) and any wireless circuits.

Step 4 – Generate the Final Bill of Materials (BOM)

Although you should have already created a preliminary BOM as part of your
preliminary production design, it’s now time for the full production BOM.

The main difference between the two is the numerous low-cost components like
resistors and capacitors. These components usually only cost a penny or two, so I don’t
list them out separately in the preliminary BOM.

But to actually manufacture the PCB you need a complete BOM with every component
listed. This BOM is usually created automatically by the schematic design software. The
BOM lists the part numbers, quantities, and all component specifications.
Step 5 – Order the PCB Prototypes
Creating electronic prototypes is a two-step process. The first step produces the bare,
printed circuit boards. Your circuit design software will allow you to output the PCB
layout in a format called Gerber with one file for each PCB layer.

These Gerber files can be sent to a prototype shop for small volume runs. The same
files can also be provided to a larger manufacturer for high volume production.

Figure 8: Example of a fully assembled Printed Circuit Board (PCB).

The second step is having all of the electronic components soldered onto the board.
From your design software you’ll be able to output a file that shows the exact
coordinates of every component placed on the board. This allows the assembly shop to
fully automate the soldering of every component on your PCB.

Your cheapest option will be to produce your PCB prototypes in China. Although it’s
usually best if you can do your prototyping closer to home so as to reduce shipping
delays, for many entrepreneurs it’s more important to minimize costs.
For producing your prototype boards in China I highly recommend Seeed Studio. They
offer fantastic pricing on quantities from 5 up to 8,000 boards. They also offer 3D
printing services making them a one-stop shop. Other Chinese PCB prototype
manufacturers with good reputations include Gold Phoenix PCB and Bittele Electronics.

In the U.S. I recommend Sunstone Circuits, Screaming Circuits, and San Francisco
Circuits which I’ve used extensively to prototype my own designs. It takes 1-2 weeks to
get assembled boards, unless you pay for rush service which I rarely recommend.

Step 6 - Evaluate, Program, Debug, and Repeat

Now it’s time to evaluate the prototype of the electronics. Keep in mind that your first
prototype will rarely work perfectly. You will most likely go through several iterations
before you finalize the design. This is when you will identify, debug and fix any issues
with your prototype.

Figure 9 – Most designs take multiple prototype iterations to get ready for market.
This can be a difficult stage to forecast in both terms of cost and time. Any bugs you
find are of course unexpected, so it takes time to figure out the source of the bug and
how best to fix it.

Evaluation and testing are usually done in parallel with programming the
microcontroller. Before you begin programming though you’ll want to at least do some
basic testing to ensure the board doesn’t have major issues.

Figure 10: Most new electronic products require programming to function (called firmware).

Nearly all modern electronic products include a microchip called a Microcontroller Unit
(MCU) that acts as the “brains” for the product. A microcontroller is very similar to a
microprocessor found in a computer or smartphone.

A microprocessor excels at moving large amounts of data quickly, while a

microcontroller excels at interfacing and controlling devices like switches, sensors,
displays, motors, etc. A microcontroller is pretty much a simplified microprocessor.

The microcontroller needs to be programmed to perform the desired functionality.

Microcontrollers are almost always programmed in the commonly used computer
language called ‘C’. The program, called firmware, is stored in permanent but
reprogrammable memory usually internal to the microcontroller chip.

Step 7 – Certify Your Product

All electronic products sold must have various types of certification. The certifications
required vary depending on what country the product will be sold in. We’ll cover
certifications required in the USA, Canada, and the European Union.

Figure 11 – Nearly all electrical products require some levels of certification.

FCC (Federal Communications Commission)

FCC certification is necessary for all electronic products sold in the United States. All
electronic products emit some amount of electromagnetic radiation (i.e. radio waves)
so the FCC wants to make sure that products don’t interfere with wireless
communication.
There are two categories of FCC certification. Which type is required for your product
depends on whether your product features wireless communication capabilities such
as Bluetooth, WiFi, ZigBee, or other wireless protocols.

The FCC classifies products with wireless communication functionality as intentional

radiators. Products that don’t intentionally emit radio waves are classified as non-
intentional radiators. Intentional radiator certification will cost you roughly 10 times as
much as non-intentional radiator certification.

Consider initially using electronic modules for any of your product’s wireless functions.
This allows you to get by with only non-intentional radiator certification, which will
save you at least $10k.

UL (Underwriters Laboratories) / CSA (Canadian Standards Association)

UL or CSA certification is necessary for all electrical products sold in the United States
or Canada that plug into an AC outlet.

Battery-only products that don’t plug into an AC outlet do not require UL/CSA
certification. However, most major retailers and/or product liability insurance
companies will require that your product be UL or CSA certified.

CE (Conformité Européene)

CE certification is needed for the majority of electronic products sold in the European
Union (EU). It is similar to the FCC and UL certifications required in the United States.

RoHS

RoHS certification ensures that a product is lead-free. RoHS certification is required for
electrical products sold in the European Union (EU) or the state of California. Since
California’s economy is so significant, the majority of products sold in the U.S. are RoHS
certified.

Lithium Battery Certifications (UL1642, IEC61233, and UN38.3)

Rechargeable lithium-ion/polymer batteries have some serious safety concerns. If
short-circuited or overcharged they can even burst into flames.
Do you remember the double recall on the Samsung Galaxy Note 7 because of this
issue? Or the stories about various hoverboards bursting into flames?

Because of these safety concerns rechargeable lithium batteries must be certified. For
most products I recommend initially using off-the-shelf batteries that already have
these certifications. However, this will limit your choices and most lithium batteries
have not been certified.

This is primarily due to the fact that most hardware companies choose to have a
battery custom designed to take advantage of all of the space available in a product.
For this reason most battery manufacturers don’t bother with getting their off-the-shelf
batteries certified.

Part 3 – Develop the Enclosure

Now we’ll cover the development and prototyping of any custom plastic pieces. For
most products this includes at least the enclosure that holds everything together.

Development of custom shaped plastic or metal pieces will require a 3D modeling

expert, or better yet an industrial designer.

Figure 12: Development of a custom enclosure is necessary for most new products.
If appearance and ergonomics are critical for your product, then you’ll want to hire an
industrial designer. For example, industrial designers are the engineers who make
portable devices like an iPhone look so cool and sleek.

If appearance isn’t critical for your product then you can probably get by with hiring a
3D modeler, and they are usually significantly cheaper than an industrial designer.

Step 1 - Create 3D Model

The first step in developing your product’s exterior is the creation of a 3D computer
model. The two big software packages used for creating 3D models are
Solidworks and PTC Creo (formerly called Pro/Engineer).

However, Autodesk now offers a cloud-based 3D modeling tool that is completely free
for students, hobbyists, and startups. It’s called Fusion 360. If you want to do your own
3D modeling, and you’re not tied to either Solidworks or PTC Creo, then definitely
consider Fusion 360.

Figure 13: Creating a 3D model is an essential first step to product design.

Once your industrial or 3D modeling designer has completed the 3D model you can
then turn it into physical prototypes. The 3D model can also be used for marketing
purposes, especially before you have functional prototypes available.

If you plan to use your 3D model for marketing purposes you’ll want to have a photo
realistic version of the model created. Both Solidworks and PTC Creo have photo
realistic modules available.

You can also get a photo realistic, 3D animation of your product done. Keep in mind
you may need to hire a separate designer that specializes in animation and making 3D
models look realistic.

The biggest risk when it comes to developing the 3D model for your enclosure is that
you end up with a design that can be prototyped but not manufactured in volume.

Ultimately, your enclosure will be produced by a method called high-pressure injection

molding (see step 4 below for more details).

Developing a part for production using injection molding can be quite complex with
many rules to follow. On the other hand, just about anything can be prototyped via 3D
printing.

So be sure to only hire someone that fully understands all of the complexities and
design requirements for injection molding.

Step 2 - Order Case Prototypes (or Buy a 3D Printer)

Plastic prototypes are built using either an additive process (most common) or a
subtractive process. An additive process, like 3D printing, creates the prototype by
stacking up thin layers of plastic to create the final product.

Additive processes are by far the most common because of their ability to create just
about anything you can imagine.
 Figure 14: Low-cost 3D printers have revolutionized new product prototyping.

A subtractive process, like CNC machining, instead takes a block of solid production
plastic and carves out the final product.

The advantage of subtractive processes is that you get to use a plastic resin that exactly
matches the final production plastic you’ll use. This is important for some products,
however for most products this isn’t essential.

With additive processes, a special prototyping resin is used, and it may have a different
feel than the production plastic. Resins used in additive processes have improved
significantly but they still don’t match the production plastics used in injection molding.

I mentioned this already, but it deserves to be highlighted again. Be warned that

prototyping processes (additive and subtractive) are completely different than the
technology used for production (injection molding). You must avoid creating
prototypes (especially with additive prototyping) that are impossible to manufacture.
In the beginning you don’t necessarily need to make the prototype follow all of the
rules for injection molding, but you need to keep them in mind so your design can be
more easily transitioned to injection molding.

Numerous companies can take your 3D model and turn it into a physical
prototype. Proto Labs is the company I personally recommend. They offer both additive
and subtractive prototyping, as well as low-volume injection molding.

You may also consider purchasing your own 3D printer, especially if you think you will
need several iterations to get your product right. 3D printers can be purchased now for
only a few hundred dollars allowing you to create as many prototype versions as
desired.

The real advantage of having your own 3D printer is it allows you to iterate your
prototype almost immediately, thus reducing your time to market.

Step 3 - Evaluate the Enclosure Prototypes

Now it’s time to evaluate the enclosure prototypes and change the 3D model as
necessary. It will almost always take several prototype iterations to get the enclosure
design just right.

Although 3D computer models allow you to visualize the enclosure, nothing compares
to holding a real prototype in your hand. There will almost certainly be both functional
and cosmetic changes you’ll want to make once you have your first real prototype.
Plan on needing multiple prototype versions to get everything right.

Developing the plastic for your new product isn’t necessarily easy or cheap, especially if
aesthetics is critical for your product. However, the real complications and costs arise
when you transition from the prototype stage to full production.

Step 4 - Transition to Injection Molding

Although the electronics are probably the most complex and expensive part of your
product to develop, the plastic will be the most expensive to manufacture. Setting up
production of your plastic parts using injection molding is extremely expensive.
Most plastic products sold today are made using a really old manufacturing technique
called injection molding. It’s very important for you to have an understanding of this
process.

You start with a steel mold, which is two pieces of steel held together using high
pressure. The mold has a carved cavity in the shape of the desired product. Then, hot
molten plastic is injected into the mold.

Figure 15: Injection molding machine. Image supplied courtesy of Rutland Plastics.

Injection molding technology has one big advantage – it’s a cheap way to make millions
of the same plastic pieces. Current injection molding technology uses a giant screw to
force plastic into a mold at high pressure, a process invented in 1946. Compared to 3D
printing, injection molding is ancient!

Injection molds are extremely efficient at making lots of the same thing at a really low
cost per unit. But the molds themselves are shockingly expensive. A mold designed for
making millions of a product can reach $100k! This high cost is mostly because the
plastic is injected at such high pressure, which is extremely tough on a mold.

To withstand these conditions molds are made using hard metals. The more injections
required, the harder the metal required, and the higher the cost.
For example, you can use aluminum molds to make several thousand units. Aluminum
is soft so it degrades very quickly. However, because it’s softer it’s also easier to make
into a mold, so the cost is lower – only $1-2k for a simple mold.

As the intended volume for the mold increases so does the required metal hardness
and thus the cost. The lead time to produce a mold also increases with hard metals like
steel. It takes the mold maker much longer to carve out (called machining) a steel
mold, than a softer aluminum one.

You can eventually increase your production speed by using multiple cavity molds.
They allow you to produce multiple copies of your part with a single injection of plastic.

But don’t jump into multiple cavity molds until you have worked through any
modifications to your initial molds. It is wise to run at least several thousand units
before upgrading to multiple cavity molds.

Conclusion
This article has given you a basic overview of the process of developing a new
electronic hardware product, regardless of your technical level. This process includes
selecting the best development strategy, and developing the electronics and enclosure
for your product.

There is much for you to learn in order to develop a new product. I try to cover all
these topics in my articles and tutorials on the Predictable Designs blog. My goal is to
help you fully understand how to develop your product in a more predictable fashion.

Have any questions? If so, please contact us. I really enjoy helping entrepreneurs,
startups, makers, inventors, and small businesses wanting to bring a new electronic
hardware product to market. Also, if you found this guide helpful please share it.

Are you ready to discover the smarter way to develop a new electronic hardware
product? If so then check out the Predictable Hardware Report.