ANNEXURE

CUSTOMERS SATISFACTION TOWARDS MARUTHI SUZUKI AT

POLLACHI TALUK

I. PERSONAL PROFILE

1.Name _________________

2. Age group(in years): a) Below 20 years [ ] b) 21-30 Years [ ] c)31-40 Years [ ]

d) 41-50 Years [ ] e)Above 50 Years [ ]

3. Gender : a)Male [ ] b)Female [ ]

4.Occupational Status: a)Business [ ] b)Professional [ ]

c) Employed in Private sector [ ] d) Student [ ]

e) Others [ ]

5. Marital Status : a)Married [ ] b)Unmarried [ ]

6.Size of family : a) Below 2 members [ ] b) 2-4 members [ ]

c) 4-5 members [ ] d) Above 5 members [ ]

7. Monthly Income(inRs.): a) Less than 10,000 [ ] b)10,001–20,000 [ ]

c)20,001–30,000 [ ] d)30,001–40,000 [ ]

8. Place of residence : a) Urban[ ] b) Semi urban[ ] c) Rural[ ]

9.Educational Qualification: a)School Level [ ] b)UG [ ] c)PG [ ]

d)Professional Qualification[ ] e)Others[ ]

II. AWARENESS ABOUT CAR

10.Type of car you have ?

a) Maruthi baleno [ ] b) Maruthi vitara brezza [ ] c) Maruthi swift dzire [ ]
d) Maruthi lgnis [ ] e) Maruthi swift [ ] f) Maruthi wagon R [ ]
g) Maruthi Alto 800 [ ] h) Maruthi Alto K10 [ ]

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11.When did you buy this car ?
a) Less than 2 years [ ] b) 2 years to 4 years [ ]
c) 4 years to 6 years [ ] d) 6 to above
12. How did you come to know about your car?
a)Advertisement [ ] b)Friends/Relatives[ ]
c)Dealers representative[ ] d)Others [ ]
13. State the purpose for which you own the car
a)Personal usage [ ] b)Business usage[ ]
c)Social status [ ] d)Others [ ]
14. Where do you buy this car?
a)Dealers [ ] b)Sub-dealers [ ] c) Mechanics[ ]
d)Friends [ ] e)Others [ ]
15. Mode of purchase
a) Cash [ ] b) Credit(excluding down payment) i.Bank ii.Private[ ]
c)Both bank and private [ ]
16. What do you feel about the price of the car?
a) Costly [ ] b) Moderate [ ] c)Economical [ ]
d)Low
17. Where you service your car ?
a)Dealers [ ] b)Authorized service centers [ ] c)Others [ ]
18. Rank the following

S.NO FACTOR PREFERENCE RANK

1 Price

2 Colour

3 Style

4 Brand

5 Mileage

6 Power

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III. FACTORS INFLUENCED IN PURCHASING THE CAR

19. Please indicate by(√)mark the extent to which the factors influenced in purchasing the
car you own now.

Very Very
High Moderate Low
Attributes High low
influence influence influence
influence influence
Price
Fuel Economy
Driving Comfort
Maintenance cost
Attractive Model
Status symbol
Resale value
Latest technology
Brand image
Pickup
Road Grip
Internal space
After sale service
Availability of
spare parts

V. GIVE ANY SUGGESTIONS

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