LIST OF CONTENTS

CHAPTER PARTICULARS PAGE NO

I INTRODUCTION AND DESIGN OF THE STUDY 1

1.1 INTRODUCTION 1

1.2 COMPANY PROFILE OF MARUTI SUZUKI INDIA 2

LIMITED

1.3 HISTORY OF THE COMPANY 3

1.4 MARKET LIBERALISATION 4

1.6 MASS PRODUCTION 12

1.7 LIBERALISATION IN AUTO INDUSTRY 13

1.8 EMISSION NORMS FOR CAR INDUSTRY 14

1.9 RAW MATERIALS 14

1.10 DESIGN 14

1.11 FACTORS INFLUENCING CUSTOMER 15

PREFERENCE FOR CAR

1.12 STATEMENT OF THE PROBLEM 16

1.13 OBJECTIVES OF THE STUDY 17

1.14 SCOPE OF THE STUDY 17

1.15 LIMITATIONS OF THE STUDY 17

II RESEARCH METHODOLOGY 18

2.1 INTRODUCTION 18

2.2 RESEARCH DESIGN 18

2.3 SAMPLING METHOD 18

 2.4 SAMPLING SIZE 18

2.5 SAMPLING DESIGN 18

2.6 METHOD OF DATA COLLECTION 19

2.7 STATISTICAL TOOLS 19

2.8 PERIOD OF THE STUDY 19

2.12 AREA OF THE STUDY 19

III ANALYSIS AND INTERPRETATIONS 20

3.1 INTRODUCTION 20

3.2 PERCENTAGE ANALYSIS 20

IV FINDINGS, SUGGESTION AND CONCLUSION 76

4.1 FINDINGS 76

4.2 SUGGESTION 78

4.3 CONCLUSION 79

BIBLIOGRAPHY

ANNEXURE
 LIST OF TABLES

TABLE.NO PARTICULARS PAGE NO

1 Area of Residence of the respondents

21
2 Age of the respondents 22
3 Marital Status of the respondents 23
4 Type of Family of the respondents 24
5 Number of Members in the Family of the respondents 25
6 Educational Qualification of the respondents 26
7 Occupation of the respondents 27
8 Monthly income of the respondents 28
9 Type of Car 29
10 Frequency of Buying 30
11 Purpose of Buying 31
12 Source of Buying 32
13 Price 33
14 Brand name 34
15 Model 35
16 Pickup 36
17 Riding Comfort 37
18 Seating Comfort 38
19 Engine power 39
20 Fuel Efficiency 40
21 Availability of spare parts 41
22 Tyre Quality 42
23 Convenient to handle 43
24 After Sales and Service 44
25 Time taken for service
45
26 Speed 46
27 Long battery life 47
28 Majestic lock 48
29 Smoothness 49
30 Less maintenance cost 50
31 Quality 51
32 Appearance 52
33 Resale Value 53
34 Price
54
35 Brand name 55
36 Model 56
37 Pickup 57
38 Riding Comfort 58
39 Seating Comfort 59
40 Engine power 60
41 Fuel Efficiency 61
42 Availability of spare parts 62
43 Tyre Quality 63
44 Convenient to handle 64
45 After Sale Service 65
46 Time taken for service 66
47 Speed 67
48 Long battery life 68
49 Majestic lock 69
50 Smoothness 70
51 Less maintenance cost 71
52 Quality 72
53 Appearance 73
54 Resale Value 74
55 Area of Residence of the respondents
75