CONSUMER

EDUCATION
THE POWER OF
CONSUMERS
What is a consumer?
- someone who
uses goods and
services
THE POWER OF
CONSUMERS
Goods: physical objects
which are being produced
(chips, cookies, toys, etc.)
Services: actions that are
performed for someone
(repair, dry cleaner etc.)
THE POWER OF
CONSUMERS
Our ROLES
1. Consumer: use goods and
services
2. Worker: Earn money to buy,
and produce goods
3. Citizen: Taxes, use public
services (school, roads), elect
officials
THE POWER OF
CONSUMERS
Marketing experts
- define a product and
how it is going to be
sold, as well as what
consumers will buy.
THE POWER OF
CONSUMERS
• If you buy a name brand hair product
or piece of clothing, does it matter?
Why?
• We influence the market place
• Market place: all of the goods and
services available for sale to the
general public
• How can you influence the
marketplace?
https://slideplayer.com/slide/8478925/
CONSUMER
AWARENESS
• is an act of making sure the buyer
or consumer is aware of the
information about products, goods,
services, and consumers rights.
Is important so that buyer can take
the right decision and make the right
choice.
WHY STUDY CONSUMER
EDUCATION?
To enable young people to
make informed choices and
good decisions based on a
perceived need versus an
actual need on the basis cost,
value for money, durability,
suitability and safety.
OUR GOALS FOR CONSUMER
EDUCATION:
• Basic knowledge about how the
economy works
• Responsible consumers
• Knowledgeable, informed consumers
• Understand the rights and
responsibilities of consumers
• Wise savers and investors
• Good financial decision-making
“EXPERIENCE IS JUST THE NAME
WE GIVE TO OUR MISTAKES”.

• As every educator will have knowledge

of impulse buys, every child will have an
experience of problems and
disappointment with products and every
parent must understand the need to
learn this information.

• TO EQUIP THE NEXT GENERATION

TO BE AN ASTUTE CONSUMER