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HIDESIGN
INDEX
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Designfor over 20 years designs ben hnd-rtng later age and acessories the
Pigest sy
The feng hay somes rom proving an csi padi and serves hough
{hep cesgn stops ate mas om high qssty materi ht are nla
‘The personalized service provided tal the stores and hoa in shop counters
isToRY
From te arican rots f two man worksnop toa oman of 3000 spend ver
‘hemord, deren hae enyee frvee on nciatan, one onthe harage of
trasrarsnp
Theory of Hiden has een defined by the reblion gaint unformy2nd
seve hates ofthe mass ara Stanngn 3978 that en aren Oy the
Pasion of2 mult cturalproup of dasgnorertedteam, fom te fst exe
Brique 299, design nas grown TB excuse ores nds dstibuton
retworc 23 courte tat as laces rout nove” 200 sores. Meets
"apa powcnn the fastest growing economies of te werd AS, ic ard Rua
as ostone or raid growth nthe ture
ese state wth smal fatoyinPonlcery ands present in 2 ctes
‘hour outlets
Trempoys more than 1.800 people onthe shop foes andhas turnover of more
thane 1 coe.
ies doesnot henge ou products or mareting Seay Sepancig onthe
Ceonalton ve yeas desi has See ort 62% Fam 25 sales.
Toes supetior quay products witout sacsieng andra waves,1 Rater. sk ses est aloe natural het. Tic sof sensuous leathers ae
research on usr vgstabe erat rom sneer anak fran elas
Suitby Ray Wek alow co elapen balding expe. Te fay nels pon,
craftmanship. ery Hides prose i uiqvly andra Thee so mak
‘manufactures dese, ante ares actor sul other ermen ae
Srcourage oe erected over ears. Te erage of fine and cratamansNPs
\bleinhe deta that make Hides prosucts stand out and xs
* tnovation.Heesan products ae unqe. The muta es team has won
Severalinternaone! wards for xclence and asin odes. Tes
"ales, Hidesie costar inovtest stay Intouch th the core nung ast moving
‘hanes inthe Hes fs ustomer.
sisharareand ha eae us
Erstomer eel 5060 new ste ae introduced evry stevon, Ter ae pw elu
fev eatherdevapments and vats apt seven, pad covers ard pod
Canterporry sling th ea hous alas deren an dealinvestent at
‘omenton compete pring amonglun'y gods sunbestabe,
\~/ HIDESIGN
real leather crafted the forgotten wayBags. Ter ore castrange of briases, handbags, wal
tomer Avarety flashes ae ens re ars deveapedy hie
Nanda Wren: 2896-7545 Nk | Man 2295-695 NR
Watts Wrens 085-1896 NR | on 885-1585 NR
{ptop Sleeves 2595-2695 NR
Leather garments. wide arg of garments recs 2 catinous adaptation othe
ese
Sone wt the bags. eee syioh and hoon
Snd eid reece The ih eusity of fl ean ester
‘egenestedentes and sol brat buckles oad of eleewopn
"devise Heb 3 rove a apie
Leather The highest gut esther ure by Hiden re fll an theyhave nt
bron corrected tod dele) have nina eles sgments fo cove he eather’.
‘Patra beauty The fe, thelaot al of tress sensuous nar
| a a
Testres Flashes Hides offers wise varety of textures and ashes to suite
erent dasgnr products Azano, Repl coca, ard, Bish, Cow Dee,
anc, he, Ose, oft mov oso, Goya, Hampton, Washed naked, Toho, 3,MAKEN PHLOSOMRY
Strong produ tht nantly connect wth the user ane fs ithe customers
ese
Wontotmouth communion
Tang ead ane cresting 2 strong lent fr self that woul motte te customer
to ook beyond areat esgn & uly and move tonarss an eco rendy este
ies averse self magne & dies, mal ads & pose
Monthly POA coves produc elses, buses/ndst an ese stories
In-store promotions spel tes 2nd colecon launches for Facebook
fans ikrbbon collectors
design as increased its nine presence wih ts webste and sol networking
Sse aceboot a tite Tough Bese iformative sits Haesgn cutomets
Ind therseves in aposion tomate nnormed deasion.
idesgn makes one shoping amore true epee
Inder to each out is customers uoduce the concep receing, dein
launched he rt Reuse contest 2051 va facebook = Onin, Pubic
‘erties oy
Spring/Summer campain (Marta)
ature eamssig (Sep/O2)
Dial Xmas New Year
PLANNING EXECUTION EVENT
POSTERS
BANNERS
GRAPHICS
TICKETING
PoDIUMS.
PROPS
MERCHANDISE
ge: PRESENTATION
“stor generally doe no cast made props The
niles tne needed efor printing ne re,
posers orn sore paras. Deis fo test
rometionrare done tout,HIDESIGN BOUTIQUE st OBEROI MALL, Goregaon
tel Wester apres gry i oregaon (3,
The mali partof te srawing intersted towrsip Otero Garden Cy with
‘crenzent connect, pine oeton proxy Mumba's ops male.
The ate lo boat of enstet infact
= sain rom Goren aia tion
Easy acess to he cya hws
min from te dames pa
35min from ne nrnstonsl airport
TARGET CUSTOMER
IRisnen tat te Hes customers tml requnty forthe aforen ned
etraelr ae turing out to be bey sete fordengn
-Amaorth aeted of work orc travels by ronda & aa
Since the Hidesgn orgs busy at wor on weds rete sopping online,
feoalat the Wdsgn stores vryiow on weekdays 5-8 wakinsina oy Wheres
fonweelends goerup 015,
‘ete Ambience oul, more pins ofitrest inthe store helps ep the customer
renee Ths imprtart naa wher random wat by estore ae r.tne
nds re ofan on mause
+ dese bags ras ceed at peru dan etal such 2s Shpes Stop,
Les, The Bombay Store, ar Wess, LandaPUAN BASIC LAYOUT
— eae
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Tange fprosucs ua
Enough waking space eal 3'- provid
between the sand alone delay uns (enter
othe soeHAN CONE OF VISION
AN CIRCULATION
Vln at lowed by ashore wale apy
‘etree prop
STORE AREA -750 944
Eee
SNOMENS FOOTPRINT ACR
2 SECONDARY WAUETS/ 2AN - ZONES
(eel
FAN MERCHANDISE PLACEMENTTo promt USP hnd-afte leather and ifr caster abot the proces of
‘raking a IDESIGN ogy tering castration at the te dng specie
ty gps HOES homo,
5 towne erent showroom ae. barron acho
5 Storesowaar tw ntathe Merchadbo eecton
ikea dogma stn renee sh
agrees
| Sfrmaionoueland tsar gona rc, Mesa ore Mes
letra laces order ad everia his adres for dlnery of cistom made hand
beg The ister ssa He has cose parscpateaindesiginghisown
produce
The unique etre nfs Hiei fers (One ofthe rat 0 ltl USP]
Thesstfeton of passing sn seer CUSTOM MADE/ Ieee rer,
5“OREN HANDBAGS (SAL)
“WOMENS HANEEAGS EBL)
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