Summer Training Report

On
“Analysis of buying behavior of customer of hyundia”
Submitted in partial fulfillment of the requirement for
the award of degree of

MASTERS OF BUSINESS ADMINISTRATION

Session 2018-2020

Under the supervision of: Submitted by:

Dr. Ankur sabarwal Prateek rulhan
MBA 2nd Year
Roll no.-180174356

Panipat Institute of Engineering & Technology,

Samalkha

Affiliated to Kurukshetra University, Kurukshetra

 DECLARATION

This is to certify that I Prateek rulhan student of Panipat Institute of Engineering &
Technology studying in MBA 3rd Semester, Roll No. “180174356” has prepared a project
report entitled “Analysis of buying behavior of customer of hyundia” the partial fulfillment
of degree of Masters of Business Administration from Kurukshetra University, Kurukshetra.

I hereby declare that the project report submitted to the Kurukshetra University, Kurukshetra
is a record of an original work done by me under the guidance of Dr .Ankur sabarwal

The matter presented in this project work has not been submitted by me for the award of any
degree or diploma/fellowship from any other institute.

Signature of Candidate Signature Faculty

(Name of the Student) ( Dr. Ankur Sabarwal)
Roll No. 180174583

(Dr. Akhilesh Mishra)

HOD, Department of Management Studies
 ACKNOWLEDGEMENT

Gratitude of highest order is expressed to Dr. Akhilesh Mishra (Head, Department of

Management Studies) for encouragement and support during my project. His care, endless
support and trust motivate me for opportunity to achieve. This project could not be completed
without his insight and guidance.

I am neither expert nor a trend setter. I am a management student with foundations of

management principles and theories who is keen in different industries it's happening mainly
in “Hyundai motor company Ltd.”

I am highly obliged to Mr. Pankaj Dhiman my prime internal guide for his invaluable support;
guidance and knowledge that he has shared with me thereby aiding me in making this project
a success along with other employees who provided their utmost working knowledge, which
has broaden my area of interest and benefited mostly in completing the project.

I am highly grateful to my project guide Dr. Ankur sabarwal(Assistant Professor, MBA,

PIET) for his inspiring guidance and blessings for fulfilling the project report. I am very
grateful to Dr. Ankur for his research advice, knowledge and many insightful discussion and
suggestions.

Lastly I thank faculty and staff members of P.I.E.T, Panipat which gave me an opportunity
regarding training purpose and helped me in building some experience in my career.

Prateek rulhan

Student Roll No-180174583

 TABLE OF CONTENTS
S.No Chapter No. Particulars Page No.
1 A Declaration -
2 B Acknowledgement -
3 C Preface -
4 Chapter-1 Introduction
1.1) Introduction to Industry 1-8
1.2) Introduction to Company 9-15
1.3) Introduction to Topic 16-29
5 Chapter-2 Literature Review 30-40
6 Chapter-3 Research Methodology
3.1) Research Methodology 41
3.2) Conceptualization 41
3.3) Need of the Study 42
3.4) Objective of the Study 42
3.5) Scope of the Study 43
3.6) Research Design 43
3.7) Collection of Data 44
3.8) Techniques used for study 45
3.9) Essence of Ratio Analysis 45
3.10) Limitations of the study 45
7 Chapter-4 Data Analysis and Interpretation
4.1) SWOT Analysis 46-47
4.2) Analysis & Interpretations 48-62
8 Chapter-5 Findings , Suggestion & Conclusion
5.1) Findings of the study 63
5.2) Suggestions and Recommendations 64
5.3) Conclusion 65
9 D Bibliography
10 E Annexure
 CHAPTER-1
INTRODUCTION
CHAPTER-2
LITERATURE
REVIEW
 CHAPTER-3
RESEARCH
METHODOLOGY
 CHAPTER-4
DATA ANALYSIS
&
INTERPRETATION
 CHAPTER-5
FINDINGS,
SUGGESTIONS &
CONCLUSION
BIBLIOGRAPHY
ANNEXURE