Mandeep First Draft Done

SUMMER INTERNSHIP REPORT
KEY CHALLENGES IN INTERNATIONAL

BUSINESSES IN TEXTILE INDUSTRY
COMPLETED AT:
UNDER THE SUPERVISION:

Mr. Ajay Kumar Nair
(Sr. Key Accountants Manager)
Raj Overseas
SUBMITTED BY:
MANDEEP MANN
P.I.E.T
M.B.A (Finance and International Business), SEMESTER-3
180264
INTRODUCTION
INTRODUCTION TO INDUSTRY
HANDLOOM INDUSTRY
India has a rich history of handloom that has advanced over the periods.The total wealth of
eternal Indian handloom has continued through the ages.The heritage of Indian culture aptitudes
everything beauty, dignity, form and style.A walk through the time honoured gallery of
Handlooms showcases the cultural brilliance and munificence of the nation.Emblematic of a
country that is a melting pot of diverse communities, customs, tribes, traditions, festivals and
languages, the line age of Indian handloom back to antiquity and captures a rich blend of
functionality with artistic ingenuity.Infusing prolific designs on timeless substrates like textiles
& metal, glass, brass, wood, cane, bamboo, clay, terracotta and eramic.They beautifully
articulate the artistic mastery and excellence of Indian craft artists who have inherited, preserved
and honed this ancient skill throughout the ages.Today,they are globally extolled for their
dynamic combination of form, design and colour.
Handloom industry enjoys a large export market.The major handloom exportable products are
Bed Linen, Pillow Covers, and Cushion Covers & Fabrics which have Block Print, Dhabu Print,
Gamthi Traditional Print, and Bandhani& Batik Print.Other items include Table Linen, Kitchen
Linen, Toilet Linen, Floor Coverings, Embroidered Textile Materials, and Curtains etc.
The magnetic appeal of Indian culture resides in its exclusivity.Its mystical tone that leaves
people amazed at their sight.The primary objective of Handlooms industry is to provide all
support to International buyers with a wide range of products.
Handloom sector have its huge potentiality for generating better employment opportunity & play
a dynamic role in our rural economy.Small Scale Industry specifically, Handloom Sector
shattered its second position just after Agriculture.A vast people are now engaged in Handloom
activity in this District. In spite of several steps taken on behalf of the Government problems of
adequate finance, raw-materials and marketing are still in existence.
Most of the Handloom weavers of this District are now involved in old-style Products of Coarser
Variety like Bed-sheet, Bed-Cover, KachhaDhuti, Gamchha, and Furnishing Fabrics etc.and a
few weaves are now engaged in production of eminent Silk Saree called “Baluchari” and
Swarnachuri and some other weaverscare also engaged in production Silk and TassarThans etc.
Mainly BaluchariSarees are produced in Bishnupur, but recently the said BaluchariSaree is being
produced at villages Panchmura and Sonamukhi.Coloured Silk than are now being produced at
village Banbirsingha at Patrasayer Block. Silk &Tassar of Sonamukhi belt are also famous.
The core cotton products of Bankura District are Bed-Sheet, Bed-cover, Gamchha, Towel,
Window & Door Curtain, KachhaDhuti, Saree etc. of coarser variety.
The foremost weaver’s focused belts are spread in Indpur, Onda, Taldangra, Simlapal, Kotulpur
Blocks, BankuraPanchayetSamity& Municipality, Bishnupur Municipality &Sonamukhi
Municipality.
ROLE OF HANDLOOM SECTOR
The Handloom sector plays a very substantial part in the country’s economy. As a result of
operative Government interference through financial assistance and execution of various
developmental and welfare schemes, this sector has been able to withstand competition from the
power loom and mill sectors.This sector contributes nearly19% of the total cloth produced in the
country and also adds substantially to export earnings.Handloom is unparalleled in its flexibility
and adaptability, permitting experimentation and inspiring innovations.The forte of Handloom
lies in the introducing of innovative designs, which cannot be pretend by the Power loom
sector.Thus, Handloom forms a part of the legacy of India and represents the richness and
assortment of our country and the talent of the weavers.
The Office of the Development Commissioner for Handlooms has been performing various
schemes for the promotion and improvement of the handloom sector and providing support to the
handloom weavers in a variety of ways.
Some of the major programmes relate to:
• Modernization and Up gradation of Technology

• Input Support
• Marketing Support
• Publicity
• Infrastructural Support
• Welfare Measures
• Composite Growth Oriented Package
• Development of Exportable Products
• Research & Development.
The various schemes executed by the Office of Development Commissioner for Handlooms
address the wants of weavers who establish the disadvantaged socialstrata and occupational
groups, which are at the bottom of the economic hierarchy. Intensive efforts are being made
through the schemes and programme to augment production, productivity, and efficacy of the
handloom sector and increase the income and socio-economic status of the weavers by advance
their skills and providing infrastructural support and vital inputs.
The handloom industry has developed substantially over a period of time.It is spread through the
entire country.Most of the handloom units are run either assole-proprietors or on partnership
basis, the owners lack the desirable professional outlook in the complete handing of their
units.Therefore many of them are not even conscious of the modern techniques of marketing
such as product development, brand promotion, packaging, advertising, market surveys and
demand forecasts.To maximize their sales bulk, it has become very important for them to know
how to get maximum returns by using diverse marketing strategies.There is a need to study and
contrivance marketing practices in order to increase export and afford customer satisfaction.
RAJ OVERSEAS PRIVATE LIMITED
INTRODUCTION
Raj Group’s has given the responsibility to Centre, Plot No.165 Sector Environmental
management system Environmental Management system covering and Home missions. Our
Partners (Deepak Nath, SumeetNath, policy is to provide each employee with a well-being and
performance in the care of Employees Physical Health as well Career M/s Envirochem Testing
lab & Research lot Sector-25, Part-II, HUDA, PANIPAT (HR) for conducting the for this unit.
MANAGEMENT
Raj Group is involved in both manufacturing and exporting of Floor furnishing it has to take into
account the environmental impacts in our all plants in Panipat (INDIA). More targeted measures
are also defined and implemented by each one who are associated with RAJ GROUP. Anil Nath)
have clear “VISION 2020” that RAJ GROUP is safest place to work with Minimum
Environmental Impact by controlling various aspects of Environment coming with Solar plants
in all units, Use of LED and Energy saving lights, Plant Waste converted to manure for farmers.
COMPANY PROFILE
Raj Overseas
CONTACT INFORMATION FOR RAJ OVERSEAS

Business scope: The Manufacture & Export of Carpets, Kilms, Durries, Rugs, Poufs, Pillows,
Cushions,Cushion Covers, Cushion Fillers, Throws,Bath Mats, Bath Rugs, Baskets through the
processes of Receipt of Raw Material,Weaving, Tufting,Cutting, Stitching,Finishing, Clipping,
Inspection, Packing & Dispatch. Outsourced Processes- Dyeing & Printing. Contracted
Processes-Weaving, Tufting,Cutting, Stitching,Finishing, Clipping, Inspection, Packing &
Dispatch
Products, services or works: Home Furnishing Products like Carpets, Kilms, Durries, Rugs,
Poufs, Pillows, Cushions,Cushion Covers, Cushion Fillers, Throws,Bath Mats, Bath Rugs &
Baskets etc.
summit@rajoverseasonline.com
Address:
Plot NO 149-154 & 81 Part 1, Sector 25 Huda Industrial Estate Panipat Haryana 132103 India
Contact Numbers:
+(91)-180-2693809
+(91)-9215866016
+(91)-180-2693808
RAJ OVERSEAS
Textiles
1001-5000 employers
Company Turnover- 600crore
RAJ OVERSEAS is a Rug Manufacturing and Exporters in Panipat. Our Company manufactures
and exporters of high quality carpets Tufted & woven, Bath mats, Cotton rugs, and Chenille rugs
in woven, Woolen & Cotton Carpet, Jute rugs.
Website:
http://www.rugsbyraj.com
Industry:
Textiles
Type:
Partnership
Headquarters:
Plot No. 149 to 154, Sec-25 HUDA Industrial ESTATE, Part1 Panipat,Haryana 132103 India
Company Size:
1001-5000 employees
Founded:
1939
Years of operation
Years range: > 20 yrs
Theorganisation was established on 14/08/1991
Type of ownership
Joint Venture - Managed by 9 partners (All partners are family members) - Mr. SumeetNath
holds 25% of share in the organisation
Annual turnover
about Rs 600 CRORES
Total employees
(301 – 500)
Total number of employees
(465)
Productionstaff
(380)
QA/QC Staff
(25)
Service staff
(60)
HISTORY
Raj Overseas was established in 1939 by Mr. RajeshwarNath and Mr. VishwaNath to
manufacture woollen yarn and woollen carpet. At present, Mr. Deepak Raj Nath, Mr. Anil Nath
and Mr. Ajay Nath are looking after the affairs of the firm. The concern started as a hand tufted
carpet manufacturing unit which began exporting the carpets and other woollen made-ups to
overseas customers in 1995. Gradually, exports become the main revenue driver of the Group.
The firm has two hand tufted carpet manufacturing units in Panipat, Haryana and an employee
base of 5000.
In 1939, Raj Group engraved its name in stone along the vestibules of yarn spinning and carpet
weaving. Today, Raj delivers its clients with wide-ranging floor covering solutions that contain
carpets, durries, rugs, bath rugs, pillows, poufs, wall hangings, storage baskets and floor
cushions. Harnessing its birth from ancient style techniques, the organization has established its
presence in countries across the world.
It primarily exports various kind of woolen had tufted carpet, bath mat, and durries, pillows,
poufs and woven rugs. The customer base comprises various retail chains, home furnishing
players and buying houses based in the United States, Germany, Spain, and other Eastern
European countries.
Raj Overseas reported an Operating Income (OI) of Rs. 601.4 crore and a profit after tax (PAT)
of Rs. 61.3 crore in FY2017 compared to an OI of Rs. 524.1 crore and a PAT of Rs. 55.1 crore in
the previous year.On a provisional basis, Raj Overseas registered an OI of Rs. 590.8 crore and
PAT of Rs. 58.5 crore in FY2017.
ABOUT
Raj Group has conventional its factories in the prehistoric city of Panipat, also known as the
‘City of Weavers’. The organization not only provides floor furnishings to its clients but also
creates an heirloom in each product.
It is this reliability that encloses the organization’s vision and builds its future. Initial from being
importers in 1991 to setting up their first retailer in 1996, Raj Group is now equivalent with
innovation and enterprise, the foundations of its philosophy.
CERTIFICATION
WE ARE FAIR TRADE CERTIFIED
The group has been certified by Craftmark which recognises the skilled artisanal labour that
shapes each of their products.
RAJ OVERSEAS FACTORY LICENCE

TAX REGISTRATION
IMPORT EXPORT LICENCE

FIRE NOC
QUALITY MANAGEMENT SYSTEM

PARTNERS
OUR CLIENTS ARE OUR PARTNERS

PRESS REPORTS
CRAFTING EXCELLENCE
: SINCE 1939
Traditional crafts have survived in just a few families of craftsmen, who for generations have
handed down the techniques of kilim weaving. At Raj they function like a large family made up
of the families of traditional craftsman and ensure they get the dignity and respect of skilled
craftsman
Their people are their family. Traditional crafts have survived in just a few families of craftsmen,
who for generations have handed down the techniques of kilim weaving.
PRODUCTS
Traditions that have been part of the Indian ethos for centuries, are carried forward and continued
at RAJ OVERSEAS factories.
At Raj they produce complete floor casing solutions that include carpets, durries, rugs, bath rugs,
pillows, poufs, wall hangings, storage baskets and floor cushions.
CARPETS
Woven by some of the best hands in the country, our range of carpets are a sporadic
blend of trend, craft and tradition.
DHURRIES
Made of cotton, wool, yarn and other fibres, our dhurries are accessible in
fashionable, discreet and traditional designs.
BATH RUGS
Woven by some of the best hands in the country, our range of Bath Rugs are a
sporadic blend of trend, craft and tradition.
CUSHIONS & PILLOWS
Made of cotton, wool, yarn and other fibres, our Cushions & Pillows are accessible in
fashionable, discreet and traditional designs.
POUFS
Made of cotton, wool, yarn and other fibres, our Poufs are accessible in fashionable,
refined and traditional designs.
WALL ART & STORAGE
Our wall art and storage are made in designs and colour tones that accolade a wide
range of interior design styles.
RAJ OVERSEAS SHOWROOM
Display of Products in Showroom 1

Display of Products in Showroom 2
CORPORATE SOCIAL RESPONSIBILITY

The Raj Charitable Trust
From starting, the Raj Group has been engaged in philanthropic projects from creating
employment opportunities to adding to the growth of the carpet weaving industry.
Established by Mr. RajeshwarNath, the initiator of Raj Group, The Raj Charitable
Trust edifies approximately 4000 children and runs health and medical camps in the
city of Panipat. This Trust runs the 'BalVikas School', a non-profit institution, to
serves education for the employee's children alongwith providing job opporunities for
their spouses. The company has also recently pledged to sponsor the complete
education of one girl child from the households of impoverished families.
Sustainability
The company has always aimes in nurturing a responsible association with the environment and
through this contribution, we hope to impact other entrepreneurs to make India a pollution free
nation.
As per an extension of their eco-friendly thinking Raj Group has also ventured into Solar and
Wind power generation ventures. In Rajasthan, the group operates two solar power plants in
Bikaner District which feeds approximately 2 MW of energy into the local grid. The group’s
wind power generation projects in Maharashtra generate about 1.5 MW. There is also a 20 KW
solar power plant at the Balvikas School and two more solar power plants in Panipat with a
combined output of250 KW.
Fair Trade
A social movement:
Raj Group is Fair Trade Certified, a social drive which helps producers in developing
countries achieve better trading conditions to endorse sustainability.
At one of their facilities, the company has developed various programs funded by Fair
Trade such as clean drinking water, medical facilities, basic hygiene and sanitation for
the women in their families. There is lunch and mid-day snack program for the
weavers and they can also avail a microfinance scheme at zero interest.
Vision And Mission
To institute Raj Overseas as an industry leader and a developer through innovative
products, high standards of value and technological excellence, strong customer attention and a
global distribution network, empowered employees, a commitment to the environment, and
the maintenance of the highest standards of ethics.
Mission Statement:
To Engage Profitably
By given that the highest value to our customers through personal engagement and novelty.
To Engage Responsibly
By achieving the highest levels of efficiency, trustworthiness and integrity in our daily
functioning.
To Engage Effectively
By consistent reflection and improvements in manufacturing and service.
Core Values:
1. Trust and Credibility
2. Superior Quality
3. Product Innovation
4. Respect for each other and the environment
5. Community Service
6. Timely Delivery
7. Constant and Consistent Learning

GUIDING PRINCIPLES
At Raj Overseas, They believe that their client's success is paramount and they make every
endeavour to contribute to this. By working with and sharing knowledge with their
customers and building lasting relationships they help ensure progress that is enduring and
synergistic.
They stay rooted in their organisation's heritage, while also being committed towards
changing with the times. As a pioneer developer of felt and recycled plastics yarn 'PET'; they
are committed towards being an innovation leader in the industry. They focus on creating
designs that are fashion forward and on crafting and using materials for the modern lifestyle.
Their employees are their biggest growth drivers and they ensure that they provide a safe
and positive work environment for them. Raj Overseas aim for continuous employee
development by setting and following best practices in Human Resource Management. Their
employees also undergo various skill development programs and participate in numerous social
events to help build a camaraderie that holds the organisation in good stead. Raj Overseas
esteems each employee as a distinct and strives to fetch in a sense of shared community in the
organisational atmosphere.
At Raj Overseas, They believe in giving back to the community to reciprocate for the
benefits that they have accrued as an organisation. Amongst the numerous initiatives that they
have undertaken, they believe in placing a strong emphasis on contributing to the growth of
the textile industry, ensuring fair trade practices, working closely on renewable and
sustainable energy resources, and ensuring access to and availability of health and education
services for their communities. Specifically, they are the pioneer in Fair Trade practices in the
Indian
Textile Industry, they organise nationally recognised exhibitions under the title of Raj
Art Initiative, They have established solar and wind power plants in the states of Haryana,
Rajasthan and Maharashtra, and they have set up a Trust Fund to ensure that the education and
health needs of their local community are well taken care of.
Furthermore, Raj Overseas works closely with the accredited educational institution Bal Vikas
School and helps provide subsidised and quality education to the young children of the local
community. In thus giving back to our community, they believe that they also contribute towards
building a young and dynamic leadership base for our country's future.
01.06.2017
Plot No. 149--‐154 & 81, Huda, Sec.--‐25, Panipat--‐132103
CODE OF CONDUCT
“RAJ OVERSEAS IS COMMITTED TO PROVIDE HEALTHY & SAFETY ENVIRONMENT TO
THE WORKERS OF THE ORGANIZATION BY COMPLYING WITH NATIONAL AND OTHER
APPLICABLE LAWS AND SOCIAL REQUIREMENT ON CONTINUAL IMPROVEMENT BASIS
FOR SUSTAINIBILTY”
1. Child Labour :We do not recruit underage labor and will not knowingly work with suppliers
that utilize underage workers. The minimum recruitment age as per law of the land is 18 yrs. The
personnel b/w 15 -16 yrs of age are considered as YOUNG WORKERS or JUVINILE
WORKER. The workers below 15 Years of age are considered as CHILD LABOR. It is
organization policy not to engage any worker below 18 yrs of age in any of its operations & take
necessary measures to ensure that all vendors who are supplying to Raj Overseas follow the
same recruitment policy.
The suppliers/ vendors have submitted written declaration duly signed by the owner that they
will not engage any worker below 18 years of age. To verify the facts HR manager makes
surprise visits to the supplier facility.
2. No Forced Labour: All workers have the right to engage in work willfully, without
surrendering identification and without the payment of fees. It is organization policy that all
work would be voluntary and not performed under threat of penalty or coercion. Forced labor,
including bonded, trafficked, indentured or prison labor, is prohibited & all the personnel are free
to leave at the end of the working hours.
3. Working Hours & Overtime: We comply with the all statutory applicable laws and shall not
work more than 48 hours per week (with at least one day off for every six consecutive days.
Sunday is observed as the weekly off (Except the security guards or warehouse). Security guards
are allowed minimum one day (24 hours) weekly of on completion of six days shift duties of 08
hours on each day. The supplier/vendors working for or on behalf of RAJ OVERSEAS shall
have to follow similar kinds of rules. The organization has declare that any worker works in a
factory for more than nine hours in any day or for more than forty-eight hours in any week, he
shall be given wages at the rate of twice his ordinary rate of wages. Employees over time would
be 12 hrs. a week and 50- hrs. in a quarter (a quarter of three months). It is strictly prohibited to
work beyond this limit.
4. Wages: Wages and other compensation paid by RAJ OVERSEAS to its employees for a
standard work performed as per the parameters of all statuary requirements to meet the legal
standards and be sufficient to meet the basic need of workers and their families; all workers are
to be paid above the minimum wages as notified by the Appropriate Govt. from time to time. No
disciplinary deduction of any nature is allowed by RAJ OVERSEAS. Suppler/vendors working
for
or on behalf of RAJ OVERSEAS shall have to pay at least the minimum wages to their workers
as notified by appropriate Govt. from time to time. Over time compensation would be paid
@200% of normal wages.
5. Health and Safety: We provide a safe and healthy working environment that complies with
local and national laws and minimizes occupational hazards.
6. Non Discrimination : We maintain a discrimination-free workplace and to employ legally-

eligible workers based upon on their abilities, rather than their race, color, sex, pregnancy status,
gender,identity, marital status,etc unrelated to an individual’s ability to accomplish the work
requisite by the job.
7. Freedom of Association: We provide an atmosphere to the employees of the organization for

joining Union membership including Collective bargaining and to form workers organization
such as work committee to seek control over the activities of the workers organization. And also
to respect ILO convention on Freedom of Association and collective bargaining.
8. Harassment & Abuse: Every employee shall be treated with respect and dignity. No employee
shall be subjected to any physical, sexual, psychological or verbal harassment or abuse, corporal
punishment.
9. Environmental Sustainability: We work in compliance with all applicable environmental laws

and work to minimize their use of natural resources and any negative impact their operations
have on the environment.
ENVIRONMENTAL OBJECTIVES
Raj Overseas are committing their customers to satisfy their needs and expectations of quality,
and timely delivery.
1. Complying with applicable legal requirements and other requirements relating to its
environmental aspects.
Preventing pollution, reduce waste and minimize the consumption of resources.
Raising employee awareness of environmental issue and encouraging environmentally

responsible behavior.
4. Protect environment and strive to prevent pollution of water, land and means under its control
& influence.
5. Strive hard for minimum accident and bad health.

6. Proper implementation of the environmental policy and the EMS;
7. Continual improvement of environmental performance.
8. Encouraging environmental protection among suppliers and subcontractors
Challenges faced by the Company:

New innovations going to be in future
One important issue is however innovative the
textile business is, alongside the analysis community serving it, and the way
innovative it's attending to be in future. Historically, sturdy and innovative materials, chemicals
and machinery/component makers have created very important contributions towards serving
to the textile and clothing business in their efforts to be sustainable. The growth of the technical
textiles sector in recent decades has been remarkable. Innovation, mainly originating in the
industrialized world, has benefited all stages of the supply chain in textiles, especially
advanced and technical textiles. In order to make better use of the ideas generated in the research
community of textile research institutes and universities, the innovation-driven research and
development work in these institutions needs to be strongly prioritized. The transfer of
knowledge to the industry should be made much more effective than it is today; introducing the
right environment in academic research establishments would facilitate interaction with textile
and clothing companies. In order to attract top-class scientists and technologists, academic and
industrial partners in the value chain of the textile and clothing industry must encourage and
reward innovative experimentation, from ideas to applications. Because the textile manufacturing
is becoming more and more interdisciplinary in the nature of ingredients and manufacture
processes, the current apprentice and postgrad textile education systems must be redefined and
redesigned in order to better suit the future needs of scientists, engineers and technicians, both in
the industrial and academic spheres. Many of the highly innovative companies and research
institutes put a strong focus on the smart textiles / wearable electronics field and the industry is
said to triple its worth until 2022 (according to Markets and Markets research).
Sustainability
With the consumerism, the fast fashion industry and the roaring globalization, the effects of the
textile production on our nature are becoming more and more obvious to a growing group of
people. There are many approaches, at least in Europe and the US, to increase the focus on
sustainability but it will be a major challenge since the change has to start with the mindset of
consumers. Sense the exact ones that have been accustomed to either go for the inexpensive price
or to request clothing with performances which they do not even really need (like waterproofness
up to 25m water column…). At the World Textile Summit, held for the first time in connection
with ITMA 2011 trade-fair in Barcelona, the agenda was designed to offer a global perspective
on the opportunities and challenges likely to face the textile industry in the years ahead. The
importance of cooperation across the supply chain to drive sustainability and innovation,
sustainable programmes incorporating reduction of energy and water consumption, the
growing influence of technical textiles, China’s increasing challenges and the growing
opportunities for India were some of the key points of discussions at this Summit. The contents
of the present book were designed and planned a long time prior to the World Textile Summit
and the issues discussed in this book include many of those which were discussed at the World
Textile Summit in September 2011.
The key challenges for the brands and manufactures can be different. Speaking on same,
Louis Amelie Leuchenberger, Marketing Head, FourSource, said, “If we talk about the
market which is changing everyday so the drivers are changing as well. To hit lower lead
times and still remain price competitive is the tough call now. It is tough for
manufactures to remain sustainable and having long lasting relationship. The need of the
hour is further innovation from the brands.”
“Efforts should not just come from manufacture side but also retailers’ side as well, they
need to introduce some newer product to the market, so you have new buyer for them.
You might have same buyer who buys newer product.
Increasing environmental awareness
Drifts in textile markets have major inferences for textile products and processes. Because of
ever-increasing environmental awareness and the possible impact of environmental regulations
on the whole textile supply chain, the industry will face many challenges in the future.
Globalization
It is important to look at the existing structure of the global textile industry, particularly as the
result of the continuing process of globalization. Many types of textile supply chains and
customer relations with the industry are meaningfully affecting company strategies as regards
design, product growth, manufacturing and marketing of textiles and textile products.
Niche labels
There is increasing disintegration as niche labels come up catering to precise consumer
viewpoints. On the other hand, there is continuing consolidation of labels into one of the big
players. This is ongoing process and unlikely to change. In production terms, the balancing of
smaller order lots without sacrificing benefits of mass production remains the target to aim for.
Changes in technology
This comprises change in customer tastes, changes in technology, changes in the political scope
(which affects import duties etc) and changes in the broader economy. To respond to these
changes, the companies need to be agile and responsive. In the older days - production runs of a
style would last for days if not weeks but now it is fortunate if they last even a week. Henceforth
manufacture staff need to be smart in varying over from one style to the next without loss of
either productivity or quality.
Fast Fashion
The prime and most successful brands worldwide at the moment are Zara, H&M, Top shop and
Uniqlo - and all them fall under Fast Fashion. They specialise in bringing runway fashion to the
main street as reasonable prices with short lead times. Instead of having 2–3 collections per year,
they change floor stock endlessly so that customers are dragged in regularly to check out what is
new on offer. The challenge is for other companies to do the same without loss of their enterprise
DNA.
Recycling and Upcycling

Production facilities will have to comply with ever increasing restrictions of harmful substances
in order to be successfully certified with the variety of eco labels (oekotex, bluesign etc). This
will assuredly be a challenge, particularly in the countries that harvest the biggest share of the
textiles right now. Recycling and Upcycling topics will also grow in importance, specifically for
state financed obtaining. Some countries already require a certain amount of sustainable sourced
materials for their public tenders (the Netherlands e.g.) and more are to come.
Integration of functions
The main challenges will be the real integration of functions into the textile (and not only the
garment), the resistance to domestic laundering and the definition of the real market. So far, most
of the wearable electronics clothes comprise for example hidden cables in the linings. The
technology is not fully united yet. Many of the garments are not washable at all and the ones that
are still necessitate the user/wearer to remove parts (like batteries) or to wash under very special
circumstances. There are also no declarations about the extent to which the laundry disturbs the
performance. The market description is a whole other topic. The wearable tech / smart textiles
market is just evolving and there are no real rules and limits yet. Nearly everybody is trying
“something” but there is no clear definition and no perceptible goal. There are no products (apart
from maybe smart watches) in the market place yet that reached the consumer market with
massive success. While some approaches seem to gain more traction than others and look more
promising therefore, there has not been a major breakthrough yet.
High quality products

Various buyers and manufacturers are under the imprint that quality is a recurrent challenge in
the textile industry due to the quality’s high costs. This mindset, is wrong. High quality products
shouldn’t be seen as a challenge or difficult to achieve. In fact, forfeiting quality will cost your
brand more in the long run. Changing your mindset and understanding that being able to pinpoint
any quality problems as they occur will save you money in the long run.
Logistics and Infrastructure

Your tough work will all go in ineffective if your product doesn’t reach the buyer in time.
Apparel sourcing is very important element of entire apparel business. A right sourcing
decision is bound to generate greater efficiencies by bringing flexibility in entire supply
chain. However, sourcing is the term which has a different meaning to brand and apparel
manufacture. Speaking on same, Threadsol said, “For a brand, sourcing is the right
manufacturer who can deliver quality garments at the right price, time and quality who
can deliver quality garments at the right price, time and quality. And for manufacture, it
is the vendor from whom the raw material or job is being procured.” Globally, countries
such as China, Vietnam, and Bangladesh are among the leaders when it comes to
sourcing. India is still struggling despite many initiatives from local as well as central
governments. There are many factors which are hampering the growth in this segment,
let’s shed light upon few.
Balancing cost, capacity and compliance

Due to the ever-going evolution which this industry is undergoing this pattern is going to change
further in the time to come. Both the brands and manufactures are facing serious challenges
while sourcing these days due to the versatile and dynamic nature of the industry. Cost and speed
are particularly important and the same time quality, compliance and capacity cannot be
compromised while sourcing. The biggest challenge lies in balancing all these factors.”
‘Hopes’ are high with India

So far, China and Vietnam are two major players in terms of sourcing, but now brands are
looking for newer geographies. Unfortunately, India being such a large country has not able
emerged as major sourcing hub. Today Bangladesh has become very important part in terms of
number. On the brighter side, market from China is moving out, the buyers do not want to put
everything at one place because there is a risk involved. Also, China has become very expensive
in last four five years; hence, buyers are definitely looking for newer markets. Though fewer
sourcing executives plan to decrease their China sourcing share, most are still working on
shifting away from China. Hence, there is an opportunity for India to cash in on. Modi
government has taken a lot of initiatives to employ people by giving them job. Moreover, many
states such as Odisha and Jharkhand have come up with apparel parks and local government is
taking a lot of efforts in promoting the garment industry. With all these efforts we can see a
better future for Indian apparel industry.
Customer and geographical-concentration risks are high

The firm faces customer-concentration risk with top ten customers contributing almost 72% of
the revenues. As far as the geographical concentration is concerned, the sales are highly skewed
to the US.
Risks inherent in a partnership firm

Given Raj Overseas’ constitution as a partnership firm, it is exposed to specific risks like the
possibility of withdrawal of capital by the partners as witnessed in the past few years and the risk
of dissolution, etc.
Exposed to foreign currency fluctuation and volatility in raw material prices

The concern is exposed to fluctuations in raw material prices (~50-55% of cost of production),
i.e. woollen yarn and cotton yarn. Any major price escalation would affect the profitability
owing to intense competition and the inability to pass on the raw material price escalation to
customers.
Credit challenges
Regulatory changes related to fiscal incentives (downward revision) could the profitability –
ICRA expects any downward revision in the rates of duty drawback or duty scrips of MEIS
would likely affect the profitability margins of Raj Overseas as witnessed in FY2018 after the
decline in the duty-drawback rate by the Government of India.
Intense competition
The company faces stiff competition from other players in the industry which limits its pricing
flexibility and bargaining power with customers, thereby putting pressure on its revenues and
margins.
SWOT ANALYSIS
SWOT Analysis is a dominant technique for understanding your Strengths and Weaknesses, and
for looking at the Opportunities and Threats you face. As per concerned with the business
context, it helps us to carve a sustainable niche in our market. As per concerned with personal
context, it helps you grow your career in a manner that takes best benefit of your talents,
capabilities and opportunities.
SWOT ANALYSIS OF RAJ OVERSEAS
STRENGTHS:
The strengths of a company are the utmost important building blocks requisite for growth to take
place. The following are a few of the most prevalent strengths that Raj Overseas Pvt Ltd has at
the present time.
Recruitment: Their recruitment and assortment policy is very robust. Raj Overseas recruits
brilliant candidates from the market through testing- written and interview.
Work environment: During my stay I discovered the work environment pleasing. Everyone is
cordial and helpful and cooperative. There is fewer internal conflict or politics at play which is
vital for conducting a prolific working environment.
Transparency: For clear communication to the employees of the HR Practice in Raj Overseas,
they have a service rule book which they give to every employee. The mentor articulates
important and covers all practices followed by the organization. This is considerably supportive
both for the employees and the employer as it reduces chances of misinterpretation, bias etc.
Accountable Corporate Governance is very significant for the AMC:

Good Corporate Governance is an issue of vital importance to the Board and Management of Raj
Overseas. The Board of Directors, as the head level of authority, is accountable and answerable
for the overall direction and is ultimate responsible to regulatory authorities and shareholders for
the activities, strategies and performance of the company.
Training and development system of RAJ OVERSEAS is a prime reason of their success:
Raj Overseas Pvt Ltd gives regular training to the officer of both middle and lower levels. Over
again if there is any tactic or technology change, there will be distinct training program
organized based on individual wishes. They arrange special training which not only for the
employee but also for the organization, because if they do not know the exact procedure of
carrying out work in their system then that might affect them both the employee end into making
mistake, and as a result the reputation of the organization also might get hampered.
WEAKNESS:
Though Raj Overseas Pvt Ltd is a company that has many strengths but it also has some
weakness. The followings are few of the most common weakness that Raj Overseas has at the
present time:
Inadequate human resources:

The human resources are not adequate in terms of its facility providing organization. It has to
keep a number of regulations to recruit employees.
Human Resource Planning:

There is not much Human Resource Planning at the Organization excluding for an annual need
valuation for required workforces.
Lack of Job Analysis:

It is the important part of HR practice in an organization but not implanted in Raj Overseasl
which means they are less informed about current market trends and that could lead to forfeiture
of potential aptitudes from their group.
OPPORTUNITY:
An organization should discover all possible opportunities accessible to it. These opportunities
are intended to improve the organization. By building improvements, the organization should be
capable to become more competitive in the market. The following are available opportunities to
Raj Overseas in order for it to become more aggressive:
Recent performance will establish stronger credibility:
The performance of Unit Fund was strong. Their retained earnings have already provided a
strong foundation for the portfolio. Because of the previous year
performances investors are getting concern about the Fund.
Expanded market:
For instance new industries are approaching into the market, capital market is being big enough
and long term financial demand is being created.
THREATS:
An organization’s threats are negative external factors. These threats are intended to diminish the
organization. By making enhancements and proper observing of the threats, the organization
should be able to turn more competitive in the market. The following are threats are available to
Raj Overseas Pvt Ltd in order to threaten its existence.
Volatile economy:
The market can be volatile, and a sudden drop in prices will weaken workers confidence &
portfolio performance. Rise in interest rate and events like terrorist attacks are likely to affect the
economy and the margin of companies may also suffering this. The changing nature of share
market also affect the smooth operation of the industry.
Government Policy:
The changes of policy connected to the operation of companies might create an unfavorable
impact on the investment of industry.
Review Of literature
David Anterro Aloysius (1960) stated that production and marketing are two areas which require
immediate attention. The study pointed out that the producers are compelled to fix high prices for
their products due to the increased cost of production; and suggested the Government should
supply raw materials at subsidized rates to the weavers.
Nanekar (1968) stated that in order to gain tangible results in the handloom sector, the volume of
production should be increased substantially. The long term significant improvement in the
earnings of the weavers can only be achieved by improving the productivity of labour, a problem
ultimately related to the technique of production.
Batra (1978) conducted a study and identified that non-availability of good quality of yarn at a
reasonable price, was one of the major problems of the handloom sector. Sixth Loksabha
appointed a committee (1978) to look into handloom industry.The committee has reported that
the weavers were not coming forward to joining cooperative societies as there were no
additional benefits or substantial incentives available to weavers.
Srikantaiah G. (1978) studied the various aspects of productivity quality increasing and cost
reducing.He has suggested that the cost control and diversification of cloth with various latest
designs are essential to improve the productivity of the handloom industry.
Kulkarni R.S. (1978) in his study has suggested on the improved technology and skills for the
handloom industry development in terms of maximisation of production, employment
opportunities, marketing facilities and working capital Conditions of the weavers.
Varadaraj G. (1979) discussed various issues of yarn distribution system.He felt that the system
was not favorable to handlooms because significant percent of yarn going to large scale mills and
powerlooms.He suggested the distribution of yarn through government outlets and co-operative
societies to the decentralized sector.
Engel and Blackwell (1982) as per these authors consumer or customer satisfaction is nothing
but evaluating the product which he has chosen from the available alternatives is consistent with
the experiences and the beliefs he had with the product. That means whether the product existing
in the same way and with the same quality. The customer evaluates the product with the past
experiences he had with the product and it is the same as is was expected to be.
Birou and Fawcett(1993), conducted the study to identify the international sourcing emerged
initially as a reactive approach designed to reduce production costs in an effort to neutralize the
threat of foreign competition. In order to attain the objective, benefits of international sourcing
by means of a brief literature review and a discussion of the results of a survey of purchasing
managers. The study founds that, various aspects of international sourcing affect its ability to
impact a firm's competitiveness.
Anton (1996) tries to explain the customer satisfaction in amore broader way. He feels that
consumer satisfaction is a state of mind where the customer needs, wants and his expectations
regarding the product or good he selects from the alternatives satisfies his or her need or exceeds
his expectations and makes him remain as a consistent customer and be loyal towards the
product. He tries to remain as a customer of the product for a long term and will not try to jump
to other alternatives available in the market.
Zahra et al. (2001), Investigated the study to identify several challenges companies encounter as
they attempt to promote entrepreneurship and it discusses ways executives can creatively address
them. It further studied that how managing these challenges can encourage organizational
learning of new skills, thereby giving companies new competencies that allow them to profit
from expanding their international operations. The study found that the rapid globalization of
world markets has encouraged companies of all sizes and national origins to expand
internationally. To profit from their international extension, companies requirement to foster
entrepreneurship throughout their procedures.
Taslak (2004), investigated the study on the objective that the problems restricting success of
formulation and implementation of strategic decisions and tests whether there are meaningful
differences between firm groups considered by success levels found in strategic decision making
and executing processes by dealing with each delinquent. In order to attain the above objective,
the Turkish textile industry was examined. Five preparation problems and six operation problems
were frequently experienced by the sample group. The study found that the most important
formulation problem was “uncertainties arising from national economic conditions”, and the two
of most important implementation problems were “implementation activities taking more time
than initially planned”, and “uncontrollable factors in the exterior environment”. ANOVA results
demonstrated that there were meaningful diversities among firms attained different success level
for four formulation and two implementation problems.
Teng & Jaramillo (2005), conducted the study on the objective of presenting techniques to
support the control of the product flows to reduce inventory that takes place in different
geographic locations along the supply chain pipeline. The globalisation of manufacturing
activities in the industry has brought innumerable challenges to the textile/apparel supply chain
activities, including forecasting and inventory management. The administration of supply chains
is enclosed by risks, opportunities, and intimidations that companies must sort out until their
products spread their final consumer. In order to attain the above objective, a way to minimise
waste in the pipeline with the integration of a forecasting methodology and inventory
management techniques was used. It addresses the effect of seasonal demands in the US market,
which necessitates a constant alteration in implementing planning decisions. The study found
that the implementation of seasonal forecasting techniques accompanied with inventory cost
reduction as the key to reach efficiency and strengthen textile/apparel supply chains. The study
first reveals the importance of seasonal forecasting for decision-making activities at a tactical
level in the industry. The findings of these forecasting activities set the parameters to develop
and execute operational-level activities, the activities in inventory management. The study
further found that this research links and integrates two levels of decision-making to create a
smooth synchronisation of supply chain management activities and thus enhance the
competitiveness of supply chain participants in this fiercely competitive industry.
Powell & Cassill (2006), conducted the study on the objective that new textile product
development requires a design, marketing, materials and technology interface. An opportunity
presented to inspect the new textile product development procedures being used by international
textile companies with a diversity of textile product end-uses: apparel, home textiles,
transportation, industrial, nonwovens, carpets, and medical textiles. In order to attain the above
objective, The Crawford and DiBenedetto model (2003) was used as the conceptual framework
for the study and data was collected using secondary and primary data sources. The total of 24
global companies, based in the United States, comprised the sample for this study. Each
company's new textile product expansion processes, practices, and new products were inspected,
with identification of key new product expansion concepts being applied. The study found that
companies were utilizing new product development (NPD) processes as a competitive tool, but
are using a combination of NPD strategies to develop and launch products in the global
marketplace.
Baraldi & Nadin (2006), investigated the study on the phenomenon of the digitalisation of
buyer–seller relationships. The study discussed and systematised the challenges of constructing
an IT infrastructure capable of sustaining the inter-firm interactions necessary in a business
network. In specific, we deal with two pertinent main questions (1) how are IT tools created and
presented into business networks to sustain dealings and (2) what type of challenges appear
during such tries to construct and introduce IT. Relying on the case of an IT project for the
“Stella” network (an Italian home-textile network), we highpoint the challenges associated
to resource heterogeneity and process complexity. Additionally, we analyse the relevance of such
issues as inter-firm trust, power and dependence in similar IT projects. In order to attain the
above objective, particular emphasis is then given to the possibility of the IT system representing
not only the formal, but also the informal interactions among firms, and therefore, to the intrinsic
limits to codifying relationships into rigid models. The study found that how each of them was
faced by the project team in the “Stella” network and we propose an indicative list of managerial
implications relevant for all IT projects that give to whole business links.
Lymberis & Paradiso (2008), conducted the study on going major R&D activities, identifies gaps
and discuss key challenges for the future. In order to attain the above objective, Smart fabrics
and interactive textiles (SFIT) are fibrous structures that are capable of sensing, actuating,
generating/storing power and/or communicating. Research and progress towards wearable
textile-based personal systems letting e.g. health monitoring, protection & safety, and healthy
lifestyle increased strong curiosity during the last 10 years. Underneath the Information and
Communication Programme of the European Commission, a cluster of R&D projects trade with
smart fabrics and collaborating textile wearable systems reform activities along two different and
complementary approaches i.e. “application pull” and “technology push”. It further study that the
projects aiming at personal health management through integration, validation, and use of smart
clothing and other networked mobile devices as well as projects targeting the full addition of
sensors/actuators, energy sources, processing and communication inside the clothes to enable
personal submissions such as protection/safety, emergency and healthcare. The study found that
the integration part of the technologies into a real SFIT product is at present stage on the
threshold of prototyping and testing. Several issues, technical as well user-centred, societal and
business, remain to be solved.
Park & Jayaraman (2009), conducted the study on the objective that propose a framework for
analysing the transition of ST-WBS from research to reality. The field of smart textile-based
wearable biomedical systems (ST-WBSs) has of late been generating a lot of interest in the
research and business communities since its early beginnings in the mid-nineties. Though, the
technology is yet to enter the marketplace and understand its original goal of enhancing the
quality of life for individuals through improved real-time biomedical monitoring. In order to
attain the above objective, the evolution of the field and describe the major components of an
ST-WBS. It is further study that the key issues encompassing the technical, medical, economic,
public policy, and business facets from the viewpoints of various stakeholders in the continuum.
The study found that a plan of action for transitioning ST-WBS from research to reality.
Kuncoro (2013), investigated the study on the Indonesia’s textiles and its products (TPT)
industry. The study analysis that the industrialization and sectoral changes in Indonesia since
1968. The final sections discuss the impacts of the industry’s growth performance on
employment and assess future prospects of the industry. In order to attain the above objective,
The supply chain of TPT industry, from the upstream to downstream, will be discussed. In
relations of trade, TPT products always on the top ten Indonesia's non-oil exports. It is tracked
by identification of major bunches in the Indonesia’s TPT industry. The study evaluated that
some key challenges in facing Indonesia’s TPT industry, in particular new competitions from
abroad. The study found that a special emphasis is put on assessing Indonesia’s competitiveness
relative to its main competitor in the industry.
Zhang et al. (2010), investigated the study on the objective that the IT service innovation in
textile industrial clusters viewed from service system perspective. In order to attain the above
objective, the current situation and challenges of China textile industrial clusters are analysed
and also the application of IT service (ERP and E-business) is studied. The study found that the
IT enabled producer service can be used to ensure the structural upgrading of the textile
industrial clusters. The study further found that IT service platform based on cloud computing
and SaaS is presented to enhance the competitiveness of the textile industrial clusters, and even
to change the business models.
Ankit and Nikha (2014) the purpose of the study to find the various factors that influence the
buying behavior of the consumer before making the purchase decision to purchase the product.
The continuous improvements in the product will lead to increase in the level of satisfaction of
the consumer and the company can retain the existing customer including opening the doors for
the potential customers.
Todeschini et al. (2017), conducted the study on innovative business models in the fashion
industry that have sustainability as their defining characteristic, especially in terms of value
proposition. This study pursues to contribute to the considerate of the inner entrepreneurial
dynamics of innovative sustainable business models. In particular, the study focus on the fashion
business, a resource-intensive industry in which opportunities to reduce environmental impacts
and to innovate business models abound. New and existing companies are observing for ways to
flourish in a competitive environment with innovative business models while respecting society
and circumventing actions that harm the planet. Trends such as circular economy, fair trade,
lowsumerism, and sharing economy are some of the many emergent entrepreneurial approaches
that address this subject, but there is still a gap among what theory argues and the levels of
environmental and social sustainability realized when theory is put into practice. In fact,
maximum research on the topic of sustainable business models is still investigative and does not
fully recognize these emergent approaches, whose definitions, boundaries, and defining
characteristics are still somewhat unclear. In order to attain the above objective, they combine a
systematic review of the literature with empirical research comprised of six interviews with
specialists in sustainability, business model innovation, and the fashion industry, along with
eight case studies on innovative fashion startups we define as ‘born sustainable.’ The study
found that, a synthesizing framework that discloses trends and drivers of innovative and
maintainable business models in the fashion industry. The study further found that there were
opportunities and challenges for researchers and entrepreneurs interested in this topic.
Schneider and Arnold (2019),conducted the study to identify The social, economic, and
ecological sustainability challenges are immense, particularly in Africa. There is a robust need to
either shape “traditional” business prototypes or to consider different corporate strategies. In
order to achieve the above objective, an exploratory comparative case design and qualitatively
analyzing the websites of four African textile companies are used. The above study also
illustrates how social sustainability is being pursued. The study found that the sustainability-
oriented textile companies strongly emphasize social sustainability, in particular labor practices,
community involvement, and development. This study further found that the research on drivers
and implications for sustainability marketing strategies in global textile value chains.
Material and Methods
RESEARCH METHODOLOGY
Research methodology is a way to steadily study and solve the \research problem. According to
Clifford Woody, “Research Methodology encompasses of defining & redefining problems,
collecting, organizing & evaluating data, making deductions & researching to decisions.”
3.2 RESEARCH DESIGN

Research design is the plan, structure and strategy of investigation so conceived as to obtain
answers to research questions or problems. The plan is to complete scheme or program of the
research.
A research design is the procedural plan that is adopted by the researcher to answer questions
validly, objectively, accurately and economically.
According to Selltiz et al. “A research design is the arrangement of conditions for the collection
and analysis of data in a manner that aims to combine relevance to research purpose with
economy in procedure”
TYPES OF RESEARCH DESIGN
1. EXPLORATORY: - Exploratory research uses a less formal approach. It per use several
possibilities simultaneously and in a sense, it is not quite sure of its objectives. Exploratory
research is designed to provide a background, to familiarize and as the word implies, just
“explore”, the general subject, a part of exploratory research is the investigation of associations
among variables without perceptive why they are considered.
2. EXPERIMENTAL: - Experimental refers to the process of research in which one or more

variable are manipulated under conditions, which permit the collection of data, which shows
the effect experiments will create situations so that the researcher can obtain the particular data
needed and can measure the data accurately.
3. DESCRIPTIVE: Descriptive research studies are those which are concerned with describing
the characteristics of a particular individual, or for a group.
RESEARCH DESIGN USED
DESCRIPTIVE APPROACH
In this the researcher uses the descriptive research design. The studies concern with the specific
predictions with narration of facts and characteristics concerning individuals, group or situation.
Following descriptive methods are used by the researcher for the project:
 Internet Study: In which the researcher collected and search the data from the internet by
using the company website, Wikipedia and other websites are used for making the project.
 Interviewing: In which the researcher collected and search the data in such a way that the
respondents were clear about their questions and they easily answered the questions. So that
the researcher can easily observe and examine the behavior of the respondents.
 Questionnaire: In which the researcher uses the questionnaire for the collection of the
information and to analyze and examine the viewpoint of the respondents and the researcher
prepared the small questionnaire for the convenience of the respondents. The researcher
used very easy and simple language so that it can be easily understood by the respondents.
3.3 DATA COLLECTION
The two types of data are:-

1. Primary data
2. Secondary data
1)Primary Data: primary data is one which is collected by the investigator for the purpose of
the specific inquiry and study such data is original in character and is generated by surveys
conducted by individuals or research institutions. In this study Primary data has been collected
from the customers of the organization under study.
Hence the Primary data is collected through following methods:
 Questionnaires.
 Personal observations.
2)Secondary Data: When an investigator uses the data, which has already been collected by
others, such data is called secondary data. This data is primary data for the agencies that collects
it and become secondary data for someone else who’s this data for their own purposes. The
secondary data can be obtained from journals, reports, government publications, research
organizations etc., for example: - if a researcher desire to analyze the weather conditions of
different regions, then the researcher can get the required information or data from the records of
the meteorology department.
 Published data of the company

 Reports
 Online Journals
 Published Journals
3.4 SAMPLING TECHNIQUE
1) SAMPLE UNIVERSE:- PANIPAT
In which the researcher collected the information or the data from Panipat city. Before the
process of data collection was started the researcher started a detailed yet specific description
about the target group which was the different residential and industrial areas of Panipat.
2). SAMPLING TECHNIQUE: - RANDOM SAMPLING

Random sampling can also be defined as taking a number of autonomous observations from the
same possibility distribution, without concerning any real population. The sample generally is
not a representative of the population of persons from which it was drawn— this random
distinction in the results is termed as sampling error. In the case of random samples,
mathematical theory is presented to evaluate the sampling error. Thus, estimations obtained from
random samples can be convoyed by measures of the uncertainty associated with the estimate.
3). SAMPLE SIZE: - HUNDRED (100)
In which we take the sample size of hundred people of Panipat city and know the views of the
customers regarding their products. The sample size is an significant feature of any experimental
study in which the goal is to make implications about a population from a sample. The sample
size used in a study is determined based on the outlay of data collection, and the need to have
adequate statistical. In difficult studies there may be numerous different sample sizes tangled in
the study: for example, in as survey sampling concerning stratified sampling there would be
diverse sample sizes for each population. In a census, data are collected on the entire population;
hence the sample size is equivalent to the population size. In experimental design, where a study
may be separated into different treatment groups, there may be different sample sizes for each-
4). RESEARCH INSTRUMENT: A STRUCTURED FORMATTED QUESTIONNAIRE
A questionnaire is a cluster or sequence of queries designed to provoke information from an

informant or respondent when questioned by an interviewer or completed unassisted by the
respondent. When an interviewer is tangled, the questionnaire is occasionally referred to as an
interview.
A structured questionnaire, on the other hand, is one in which the questions asked are quite
decided in advance. When used as an interviewing method, the questions are asked precisely as
they are written, in the same order, using the same style, for all interviews. None the less, the
structured questionnaire can generally be left a bit open for the interviewer to alter to suit a
specific situation.
OBJECTIVE OF THE STUDY
Main objective:
The main objective of the study is to know about the key challenges in international business
in textile industriestowards the products manufactured by RAJ OVERSEAS , Panipat
Sub Goals of the Study:

• To establish in international market
• To provide good customer services to the client
• Provision of advertisement at international platforms (exhibition)
• To have unique identity with its products in the international market
• Increase client faithfulness and business.
• Communicating a message specifically to the clients.
SCOPE OF THE STUDY:
Some of the scope of the study are as follows;

 Processing data to the client to keep then educated of what is going on inside the
organization, e.g. new items and so forth.
 Increase client unwaveringness and business.
 Communicating a message straightforwardly to the clients.
 Increased income through promoting specific items or educating clients of new
administrations on offer.
 How individuals learn is a matter of interest to marketers. They want consumers to
acquire about their products, product traits, potential consumers benefit, how to use,
sustain or e v e n d i s p o s e o f t h e p r o d u c t a n d n e w w a ys o f p e r f o r m i n g t h a t
w i l l p l e a s e n o t o n l y t h e consumer’s needs, but the marketer’s objectives.
Analysis and interpretation
QUESTIONARE ANALYSIS
4.2.1 Have you heard about Raj Overseas?
Table no. 4.2.1 Awareness about Raj Overseas
Reply No of respondents Percentage of respondents
Yes 75 75 %
No 25 25 %
80
70
60
50
40 yes
30 no
20
10
0
Yes NO
Fig no. 4.2.1
Interpretation:- It is very clear from the above graph that Raj Overseas is very much aware by the
people. 75% respondent was aware of the Raj Overseas it means that people are very much
aware of their product
4.2.2 Do you see any advertisement on international platforms (exhibitions) of Raj Overseas ?
Table no. 4.2.2 Advertisement
Yes 40 40 %
No 60 60 %
Advertisement
60
50
40
30 yes
no
20
10
0
YES NO
Fig no.4.2.2
Interpretation:- It is very clear from the above graph that mostly people don’t know the Raj
Overseas. 40% respondent are aware of the Raj Overseas, it means that people are not very much
aware about their products.
4.2.3 Rate products of the Raj Overseas?
Table no.4.2.3 Liking of the products
Poor 10 10%
Fair 10 10%
Good 30 30%
Very good 30 30%
Excellent 20 20%
Liking of the products
10% Poor
20%
10% fair
good
very good
30% 30%
excellent
Fig no.4.2.3
Interpretation:- It is very clear from the above graph that mostly people like products of Raj
Overseas .Respondent like their products, it shows there is huge scope of improvement.They
design their products according to the customer preferences.
4.2.4 Are you satisfied with packaging of the products?
Table no.4.2.4 Packaging of the products
Satisfied 80 80 %
Dissatisfied 20 20 %
20
DISSATISFIED
80
SATISFIED
0 20 40 60 80 100
satisfied dissatisfied
Fig no.4.2.4
Interpretation:- Above graph shows that mostly people are satisfied with the packaging Raj
Overseas products.80% respondents are satisfied with the packaging.If the packaging of the
product is good then, the product is not destroy or damage.
4.2.5. Are you satisfied with the availability of products?
Table no.4.2.5 Availability
Satisfied 60 60 %
Dissatisfied 40 40 %
DISSATISFIED
SATISFIED
SATISFIED
0 20 40 60 80
Fig no.4.2.5
Interpretation:- It is very clear from the above graph that mostly people are not satisfied with the
availability of products of Raj Overseas products because they don’t provide the goods to the
customers according to their preferences.
4.2.6 What kind of discount and exchange value services they offer?
Table no 4.2.6 Discounts Availability
Trade discount 35 35 %
Cash discount 65 65 %
35% TRADE
CASH
65%
Fig no.4.2.6
Interpretation:- This graph shows that Raj Overseas provides timely discounts on their products.
They also provides discounts to their clients who are regularly deal with them and also gives
extra discount who purchase the products from them in bulk.
4.2.7 Are these products having the potential for the international trade?
Table no.4.2.7 International Trade Potential
Yes 90 90 %
No 10 10 %
80
70
60
50
40 yes
30 no
20
10
0
YES NO
Fig no.4.2.7
Interpretation:- It is very clear from the above graph that mostly people said that Raj Overseas
products have the potential for the international trade because they provides the different
varieties of goods like change inn their shape, size and colors etc.
4.2.8 Are these products different from other companies?
Table no. 4.2.8 Different From Others
Yes 40 40 %
No 60 60 %
60
50
40
30 yes
no
20
10
0
YES NO
Fig no.4.2.8
Interpretation:- According to 60% people there is no different quality is Raj Overseas products as
compared to other companies.Because mostly companies use same type of thread while the
manufacturing of their products.
4.2.9 Are these products proved to be a competitive product?
Table no 4.2.9 Quality of Competitiveness
Yes 85 85 %
No 15 15 %
90
80
70
60
50 yes
40
no
30
20
10
0
YES NO
Fig no.4.2.9
Interpretation:- The above graph shows that 85% people are of the view that Raj Overseas
products have competitive quality because they provide good quality products to their customers.
4.2.10. Do they provide good customer services both nationally and internationally?
Table no. 4.2.10 Quality of Customer Services
Yes 75 75 %
No 25 25 %
80
70
60
50
40 YES
30 NO
20
10
0
YES NO
Fig no.4.2.10
Interpretation:- It is very clear from the above graph that Raj Overseas provides good customer
services like timely delivery of goods, good quality products, credit card facility, provide goods
in all areas etc.
4.2.11. Do they provide good services like after sale services, credit facility?
Table no. 4.2.1 Services
Yes 85 85 %
No 15 15 %
90
80
70
60
50 YES
40
NO
30
20
10
0
YES NO
Fig no.4.2.11
Interpretation:- The above graph shows that 85% of the people are happy with the services
provided by the Raj Overseas to because mostly clients purchase there products in bulk .so, they
can’t pay high amount of cash easily.So, they provide credit facility to them.They also provide
credit facility to their regular customers.
4.2.12. Do you recommend the products of Raj Overseas to any other person?
Table no. 4.2.12 Product Recommendation
Yes 90 90 %
No 10 10 %
90
80
70
60
50 yes
40
no
30
20
10
0
YES NO
Fig no. 4.2.12
Interpretation:- It is very clear from the above graph that 90% people said that they recommend
the goods of Raj Overseas others because they like the quality of the products, credit facility etc.
4.2.13. Are you satisfied with the price range of these products?
Table no. 4.2.13 Price Range
Yes 45 45 %
No 55 55 %
60
50
40
30 yes
no
20
10
0
YES NO
Fig no. 4.2.13
Interpretation:- It is very clear from the above graph that mostly people said that the products of
Raj Overseas are costly as compared to other companies. In this way customers not purchase
there products easily.
4.2.14. Do they provide good quality products?
Table no. 4.2.14 Quality of Products
Yes 80 80 %
No 20 20 %
80
70
60
50
40 yes
30 no
20
10
0
YES NO
Fig no. 4.2.14
Interpretation:- The above graph shows that 80% people are satisfied with the quality of products
which is provided by Raj Overseas In this way customer attracted towards there products.
4.2.15. Have you faced any difficulty while using the products?
Table no. 4.2.15 Difficulty in Using Products
Yes 60 60 %
No 40 40 %
60
50
40
30 yes
no
20
10
0
YES NO
Fig no. 4.2.15
Interpretation:- It is very clear from the above graph that 60% people had faced any difficulty
while using the product. Sometimes colors of their products faded, cloth of the product shrinked
etc.
FINDINGS
 Strength of RAJ OVERSEAS is its Brand Name.
 RAJ OVERSEAS is willing to take up any challenges customization project &

successfully implement it.
 Advertisement budget are least because they manufacture the products on the basis of the
orders recieved.
 Quality assurance department maintains the quality of the product & it has now been
considered as basis of competition with other companies.
 Company is eco friendly, they reprocess the waste water & reuse the same water for their
daily use like washing & gardening
 The ready acceptance of Raj Overseas products in USA, Europe, Canada, Hongkong,
Australia, China, Singapore, South Africa, Malaysia, & Bangladesh along with the effort
to earn certification like world’s leading company.
 The company has very good image in the market and its products are costly than the other
companies.
 They use better technology for dyeing, weaving, stitching and packing etc.
 The researcher observed that many people use and prefer company’s products because of
the good quality. They provide goods to their customers according to their preferences or
tastes.
 It was also found that they design their products according to their customers. They
provide goods to their customers in call locations as well as they also provide goods for
income levels like top level, middle level and lower level they provide goods to their
lower level customers but they are not very much good in quality.
 As per survey the company also has some weaknesses like: - higher cost, no credit card
facility, etc. they don’t provide credit facilities to their regular customers and sometimes
they also charge very high price of their goods.
SUGGESTIONS
 Manufacturing cost to be lowered by improving productivity
 A widespread & operative marketing tactic needs to be accepted out by the company
 Employee satisfaction & retention of manpower should be checked & ensured
 Company can encourage more women employees
 Know what your stable clients purchase and keep these items in store.
 Try to resolve customer anomalies or criticisms to the best of your skill. Defenses —
such as "That's our policy" — may lead to lose of more customers then setting the store
on fire.
 Can make much better the infrastructure of training & development centre in order to
provide better environment for the learners & trainees.
 Handloom products at Panipat city care available in larger quantity as compared to

previous years, but still there is requirement of development in Bed Covers, Curtains,
Cushion & Other Draperies products.
 Due to increasing overall cost in Bed Covers, Curtains, Cushions & Other Draperies
Products everywhere, cost format should be made as such that it is affordable to each and
everyone in the society.
 Researcher also found that if the demanded brand is not available at the time of
customer’s need then he easily switch over the brand for handloom products. They should
provide the goods with some low cost.
 They should offer some discounts to the customers along with various schemes like free
gifts, lucky draws and buy one get free like schemes etc. So, a company should build up
the healthy distribution channel by which company can attract the customers and
company can lose the fear of market loss.
CONCLUSION
 Raj Overseas is a well-known brand in Carpets, Dhurries, Bath rugs, Cushions and
Pillows, Poufs and has got a great opportunity to extend its business. The dealers and
customers are satisfied with the performance of the product but the service can be
improved.
 Raj Overseas has a very good market share in the state of Haryana.
 After studying all the details of this export house, the researcher conclude that they
manufacture and export the good quality products. Consumers are also satisfied with their
products.
 The company is proposing good services, that are being reflected on the contentment of
the customer.
 They provide good quality products at reasonable price and provide goods on time. So,
that consumer doesn’t face any kind of problems. They create good relations with their
customers, suppliers, bankers, clients etc.
 Majority of the customer are satisfied with the design of the Carpets.
 It was an absolute worthwhile experience working at RAJ OVERSEAS PRIVATE

LIMITED.
Hence, I can end up by saying that my apprenticeship experience was a milestone to my

academic and professional experience. I methodically enjoyed the encounters that came along
every single day. I could also bring some minor creativeness during my internship which was
able to leave their marks. These lessons that I have learned will be a valuable one for my future
deeds as well.
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BIBLIOGRAPHY
WEBSITES REFFERED:
1 https://www.rajoverseas.org/
2 https://www.exportersindia.com/raj_overseas-3771531/contact.htm
3. https://www.rajgroup.in/
4. http://verifeyedirectory.bsigroup.com/profile/RAJ_OV-0047524818000
REPORTS/ARTICLES REFFERED:
Annual Report of RAJ OVERSEAS PRIVATE LIMITED 2019

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SUMMER INTERNSHIP REPORT

KEY CHALLENGES IN INTERNATIONAL

UNDER THE SUPERVISION:

Some of the major programmes relate to:

• Modernization and Up gradation of Technology

CONTACT INFORMATION FOR RAJ OVERSEAS

RAJ OVERSEAS FACTORY LICENCE

IMPORT EXPORT LICENCE

QUALITY MANAGEMENT SYSTEM

OUR CLIENTS ARE OUR PARTNERS

Display of Products in Showroom 1

CORPORATE SOCIAL RESPONSIBILITY

By consistent reflection and improvements in manufacturing and service.

1. Trust and Credibility

4. Respect for each other and the environment

7. Constant and Consistent Learning

6. Non Discrimination : We maintain a discrimination-free workplace and to employ legally-

7. Freedom of Association: We provide an atmosphere to the employees of the organization for

9. Environmental Sustainability: We work in compliance with all applicable environmental laws

Preventing pollution, reduce waste and minimize the consumption of resources.

Raising employee awareness of environmental issue and encouraging environmentally

5. Strive hard for minimum accident and bad health.

7. Continual improvement of environmental performance.

8. Encouraging environmental protection among suppliers and subcontractors

Challenges faced by the Company:

Recycling and Upcycling

High quality products

Logistics and Infrastructure

Balancing cost, capacity and compliance

‘Hopes’ are high with India

Customer and geographical-concentration risks are high

Risks inherent in a partnership firm

Exposed to foreign currency fluctuation and volatility in raw material prices

SWOT ANALYSIS OF RAJ OVERSEAS

Accountable Corporate Governance is very significant for the AMC:

Inadequate human resources:

Human Resource Planning:

Lack of Job Analysis:

3.2 RESEARCH DESIGN

TYPES OF RESEARCH DESIGN

2. EXPERIMENTAL: - Experimental refers to the process of research in which one or more

RESEARCH DESIGN USED

3.3 DATA COLLECTION

The two types of data are:-

 Published data of the company

3.4 SAMPLING TECHNIQUE

1) SAMPLE UNIVERSE:- PANIPAT

2). SAMPLING TECHNIQUE: - RANDOM SAMPLING

3). SAMPLE SIZE: - HUNDRED (100)

4). RESEARCH INSTRUMENT: A STRUCTURED FORMATTED QUESTIONNAIRE

A questionnaire is a cluster or sequence of queries designed to provoke information from an

Sub Goals of the Study:

SCOPE OF THE STUDY:

Some of the scope of the study are as follows;

4.2.1 Have you heard about Raj Overseas?

Table no. 4.2.1 Awareness about Raj Overseas

Reply No of respondents Percentage of respondents

Fig no. 4.2.1

Table no. 4.2.2 Advertisement

Reply No of respondents Percentage of respondents

Table no.4.2.3 Liking of the products

Reply No of respondents Percentage of respondents

Liking of the products