OVERVIEW
Who are we for?
WeddingWire simplifies their daily business needs by
unifying lead generation, marketing and business
management tasks and provides clients with the
technology and tools they need
With the most in-depth merchant information
including 3 million global business reviews,
WeddingWire is the best place to search, compare
and book event merchants from venues to
photographers to henna artists.
Who we sell to

We sell our premium solutions to our vendor base enabling more storefront exposure to them, which translates to a higher lead volume
and hence more business. This is enabled by our consumer traffic which comes to our platform in search for wedding solutions
What we sell
Features & Benefits
Why online?
Internet and mobile are changing the lives of ordinary Indians,
influencing routines at every turn

© 2019 TKWW. All Rights Reserved. 7

Mobile phones have become the primary
device to access internet…..

Phone Apps

Social Services

Content Productivity

Commerce
Travel
Payments

Ride Sharing matrimon

y
Life Events

© 2019 WEDDINGWIRE. All Rights Reserved. 8

Consumers are researching online to select the
best product and services…

Online
Feedback & Online Search /
Reviews Shortlisting

Post Which Customer Visits

Reviews & Ratings
Physical Locations
Let me share a review for
others. “Loved theirsofood,
There are they
many! Let’s me see
made me feel
the special
reviewson andmycheck the
Birthday…HighlyGreat service, Exceptional
recommended!
Ratings!
let’sI find
I think someone
should call Looking for a
food, great nice
ambience! Let
great online
and book a table! Restaurant where
me try this oneI out…
can treat my
friends

Online to Offline
(O2O)
Final Decision Price Negotiation
making & Product Demo

Actual Purchase
Consumption /Consumption
Location © 2019 WEDDINGWIRE. All Rights Reserved. 9
 Globally, majority of wedding planning is done
online…
Across all countries, couples report at least 60% of their wedding planning is done online..

Millennials’ Time Spent Planning Online

How Planning is Done Online (Millennials)
61% 65% 67%

Brazil US Spain Italy Mexico France

29% 41% 31% 31% 36% 32%

Mexico France Italy

Mobile/Tablet
68% 73% 80%

44% 39% 38% 36% 25% 33%

Desktop
Spain Brazil US

© 2019 WEDDINGWIRE. All Rights Reserved. 10

Q: Approximately what percent of your total planning is/was done on the following devices? Source; Gen pop surveys among engaged or recently married
In India, online wedding planning is picking up
pace with the global trend…

57%
60%

50%

40%

30% 28% 27%

20% 18% 18% 17%

10% 8%
7%
5%

0%

Internet search Wedding-related Traditional Wedding YouTube Facebook Popular Instagram Pinterest
engines websites media vendor website bloggers

© 2019 WEDDINGWIRE. All Rights Reserved. 11

Indian Online Search Trends
How will you grow

• Promotions based on performance and demonstration of skills and WeddingWire’s

core values
• Additional development opportunities include:
– Becoming a mentor
– Assisting with Training
– Leading a discussion
– Being Shadowed by new hires or interview candidates
Our Values We dream big.

We love our users

We respect all voices

We hustle every day

We win together
SALES

What are we looking for?

• People with energy and keen intent to change the way Indians plan weddings
• People who imbibe our values and swear by them in all situations
• People who believe in our vision and want to accompany us in our journey

What you should be prepared with?

● Be prepared to discuss the projects listed on your resume
● Please ask questions if you need clarification.
● We are looking at the structure of your answers more than the actual solution
● Please be more descriptive in your answers, rather than just nodding in a Yes or No
● Please be prepared with few important and critical incidents from your personal and
professional life
● Think about why do you want to be part of Weddingwire India and stay prepared to share it
with us
● We appreciate people who have researched a bit about our company prior to an interview
● The interview process will assess you on your behavior and how it reflects of our Core
Values