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DIGITAL MARKETER

SEARCH MARKETING
CERTIFICATION
LESSON 4
EXPERIENCE OPTIMIZATION
THE BIG
PICTURE
UXO and RXO…
WE WANT TO ELIMINATE…
SEARCH IS
ABOUT
BECOMING…
SEARCH IS
ABOUT
BECOMING…
SEARCH IS
ABOUT
BECOMING…
ABOUT THE
CMS
A good CMS will make your life a lot easier…

• Navigation
• Speed
• Plug-ins
• Themes or Skins
• Overall UXO and RXO consideration
THE
XO AUDIT

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