In the valuing Reeby Sports, you could first assume that the $4.4 million financing will be contributed by its current shareholders. In this case, you can look at the free cash flows of the company (read BM Section 4.5 for more discussions on free cash flows). As an optional question, you could also consider the case (as described in the last paragraph of the case) in which Reeby Sports raises the $4.4 million by issuing shares to new shareholders.