STATEMENT OF THE PROBLEM

The study will help to know what strategies the investor can adopt while trading in equity
market with the help of fundamental analysis. Fundamental Analysis is the upcoming tool and
helps the investor to know how the company is fundamentally strong and who want to invest in a
systematic manner in the competitive world, the study reveals the importance for the investment
decision which acts as guidance and helps them in decision making and predicts the figure price
of the scrips.
Investment is a major decision in an organization because it involves financial input
and there is a certain return expected out of it. investment should give a return which
is good and satisfy the expectation of the investor. The Stock meeting the
expectations of the investor depends on the investment pattern the investor is using.
There are multiple stocks to analyze before taking an investment decision, this
analyzing process is tedious and needs a lot of standards and proven expertise and
if this proven technique is not used accordingly can be misleading can lead the
investor to invest in a non-performing stock. Fundamental analysis brings out the
true value of a stock when used procedurally that is the intrinsic value of the stock to
support the investment decision of the investor rationally. Stocks are very complex
to understand and they are highly fluctuating depending on the market, to analyze
them and compare them to come to decision for investment is challenging and
needs a lot of expertise

Any person who invests his hard earned money in shares and security must
possess adequate knowledge about securities market and securities price.
Investors should be very careful and should exercise his skills, knowledge and
experience for choosing investment opportunity. Otherwise the whole of the
investment may go waste. They must identify the underpriced and overpriced
securities. The mispricing of securities provides an opportunity to the investor to
acquire the share or dispose of the share profitably. Therefore the study of the
securities market and reasons for the movement of securities is essential for any
investors who invest his money in shares. In this context, the present study
becomes highly essential on the following grounds.
Is the investment in listed FMCG companies is more rewarding or not?
Are FMCGs shares floating steadily?.