CHAPTER I

THE PROBLEM

Introduction

Consumers nowadays are more practical by all means of living. Such they

are having more interest on products and services that offers eye-catchy

promos to each individuals especially those who often purchase goods in the

market. In accordance to this, entrepreneurs have seen this huge opportunity of

sales for they have offered their products in promos to attract customers for

gaining higher profits.

With this, Xentro Mall, Lemery branch, since its opening has been a place

of different businesses and stalls. Were, practical consumers avail their needs

of services. It is observed that most of the stalls and boutiques inside Xentro

Mall offer different promos occasionally, if not every two months.

Obviously, businesses gain consumers on special occasions or seasons as

the number of purchasers is on its peak. Commonly, they are more often to

choose or buy products and services that are rendered in promos that they

thought would surely catch the consumers’ preferences.

Furthermore, the huge number of customers trusting those products

offered in promos is the reason of the researcher to conduct this study within

the premises of Xentro Mall. Also, their preferences before and after availing

such goods and services.

STATEMENT OF THE PROBLEM

The research study entitled “Consumer Perception on Different Promos

and Services in Xentro Mall, Lemery” is conducted to determine the consumers

view and opinions towards different promos that businesses are offering inside

Xentro Mall, Lemery Branch.

Specifically, it sought to answer the following questions.

1. What are the different types of products in promos inside Xentro Mall?

2. What are the different promotional strategies inside Xentro Mall?

3. To what extent does consumer of Xentro Mall would be interested on

different promos in terms of:

3.1 Strategy;

3.2 Price;

3.3 Quantity; and

3.4 Quality

4. What are the reasons behind such promos?

5. What are the factors affecting consumers to buy products that are being

offered?

6. What are the consumers’ reason of being not into promos?

7. What are the effects of promos into different kinds of consumers?

Scope, Limitation, and Delimitation

The research study only focuses into the consumers perception into

promos, its effect, and reasons of businesses to offer their product into smaller

amount. It is basically limited into the different point of views of consumers of

malls into discounts and coupons, how those promos affect the buying behavior

and the reasons behind those large discount rates or promos for their product

inside the mall.

However, the study does not include those promotional strategies on other

types of market such as flea market and how those kinds of buyers affects the

businesses that offers their goods and services in promos of smaller amount.

Thus, the researcher assured that the information that were gathered are

true and based on reliable sources and the materials used are suitable for the

research study.

Significance of the Study

This research study is a significant endeavor to let individuals know how

promos are operating and the consumers point of view into it. This provides

essential factors for the ordinary consumers, business owners, staffs,

community, and future researchers.

To the business owners, to let them know how consumers see their

promotional strategies that serves as a tool to decide for a decision that would

satisfy the consumers. Also, to inform those entrepreneurs the effect of their

strategy to consumers into their buying behavior.

 To staffs, to be able to help them for a method on how they would propose

a certain way to have an appropriate promotional strategy for their product. It

could also serve as a basis for their considerations of proposing choices for the

business.

To the community, to give useful information about what the real reasons of

those businesses to offer their product in promo. Whether it can negatively or

positively affect the community.

To consumers, to help them decide if to acquire a product that is offered in

promos. If ever they have a hard time into deciding to trust or not a product for

its low price.

And to the future researchers, who can use this research as their guide and

basis for future study.