Business Development – Product Quality

Proposal Acknowledgement
Use of Business Course Materials
Request date received February 24, 2020

Date needed March 9, 2020

Estimated date of delivery based on complexity of request March 25, 2020

Requisitioner: Amy Giles, Product Developer. Business Development

Hypothesis: Business courses materials are not being used to its fullest potential

Objective: To learn how business materials are used in order to optimize their use.

Deliverables:

 Raw Excel data

 Survey Monkey survey and results
 Focus group/interviews of teachers1
 Full report with visuals
 Evaluate effectiveness of program (design comprehensive program evaluation)2

Notes:

This research will require permission from an external source, which is companies, and some may
decline to participate on the survey.

Academic Supervisors, Managers and/or Commercial Managers will need to cooperate with the
administration of the surveys.

Conducting a focus group will require to give participants a compensation. This research needs to
be approved by the Business Development Director

1 The objective of the research requires mixed research methods in order to show a comprehensive
result, so a qualitative instrument has to be administered
2 The scope of this research is too narrow to evaluate effectiveness of the full business program