Lesson 1: Introduction to Media and Information Literacy

Communication-the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express
your ideas, thoughts, feelings, etc., to someone else.

-the exchange of information and the expression of feeling that can result in understanding.

Two Basic Types of Communications

1. Non-Verbal Communication
-Signs
-Symbols
-Colors
-Gestures
-Body language
-Facial Expressions
2. Verbal Communication
-Oral
-Written
Process of Communication
-Transmission Models
*Lasswell’s Communication Model (1948)

*Why is communication a process?

*What are the important elements of communication?

*How can we achieve an effective communication with other people?

How is communication affected by media and information?

Media Communication Information

-Communication tools *data, knowledge
*Internet derived from study,
*Television experience, or
*Radio instruction, signals or
*Magazines symbols
*Newspapers *knowledge of specific
events or situations

How do you use Facebook as a tool or medium for communication?

How did Facebook affect or change the way we communicate with other people?

How did Facebook affect the quantity and quality of information available to people? Is it a good thing or bad thing?

“The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that
we know to be untrue.”-Edward R. Murrow

Media Literacy-the ability to read, analyze, evaluate and produce communication in a variety of media forms.

Information Literacy-the ability to recognize when information is needed and to locate, evaluate, effectively use and communicate
information in its various formats.

Technology (Digital) Literacy-the ability to use digital technology, communication tools or networks to locate, evaluate, use, and
create information.

Media
Literacy

Information
Technology
Literacy
(Digital)
Literacy
Guide Questions:

What are the basic components of Media and Information Literacy?

What is Media Literacy? Information Literacy? Digital Literacy?

How are these literacies connected or related to each other?

Media and Information Literacy (MIL)-includes information and communication literacy and digital literacy.

-it is defined as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as
share information and media content in al formats, using various tools, in a critical, ethical and effective way, in order to
participate and engage in personal, professional and societal activities.

Media and Information Literacy (MIL)

-refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other
information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active
citizens.-MIL Policy and Strategy Guidelines by United Nations Educational, Scientific and Cultural Organization (UNESCO), 2013