APPROVAL SHEET

In partial fulfillment of the requirements for the Applied Subject Entrepreneurship,

this business plan entitled: “CHOWHEELERS” has been prepared and submitted by
MARK-LOU MAURICO, EDWIN AQUIMBA, NEIL BRYAN DOMINGO, KIM
PAULYNE DOMINGO, LORRAINE MANUEL AND CLARIZZA PAGANI who are
hereby recommended for the corresponding examination.

ANGELA S. PATRICIO
Adviser

In partial fulfillment of the requirements for the Applied Subject Entrepreneurship by

the Oral Examination Committee.

ABRAHAM AGBUYA
Chairman

LOURDES D. PEDRO ABEGAIL A. ESCOBAR

Member Member

Accepted in partial fulfillment of the requirements in Entrepreneurship

Date of Defense: SEPTEMBER 03, 2018

Chowheelers
We’re moving to satisfy your cravings

Edwin Aquimba
Neil Bryan Domingo
Kim Paulyne Domingo
Lorraine Manuel
Clarizza Pagani
Mark-lou Maurico
 MANAGEMENT PLAN

Rationale

Every Filipino loves to eat

foods; they always go to restaurant

just to eat an authentic snacks and

refreshing drinks that will fill their

stomachs. The people of Isabela

province especially students and

fiesta-goers often seek for an economically available drinks and snacks that will suit their

taste. With that observed opportunity, we as an entrepreneur came up with the idea of putting

up a food truck business with affordable, easily avail drinks and snacks with satisfying

service. Focusing on the goal “We’re Moving to Satisfy your Cravings” our business will

offer the customers a friendly service and good quality product that will fulfill their hunger.

Bringing them a relaxation with families, friends or even they are alone since our crews treat

our costumers carefully and serve them with a smile on their faces. Every day without failing,

our food truck offers a changing menu of different fresh and authentic snacks and drinks. We

want them to experience our foods, filling their stomachs and their hearts. We also take part

on events, offers mobile ordering and payment, offers delivery, and customers can customize

their order. It will be a beneficiary way to provide the students and fiesta-goers of Isabela

province a unique kind of foods that are available anywhere. This business would be helpful

to us and to our dear customers. We are inspired to serve our customers by offering delicious

snacks and refreshing drinks in their area. In order to build this customer-friendly business,

we will ask for the approval of the municipality so that we can successfully launch our

business.
Vision

Chowheelers’ envision of having diverse franchise all over the country in the next (3)

three years and increase customer satisfaction and being known as the number one mobile

food truck in the province of Isabela for satisfying the customers with delicious snacks and

indulging drinks.

Mission

Chowheelers is an energetic, creative mobile food truck aimed at offering high-quality,

moderately priced, occasionally unusual foods using only local and natural ingredients. We

aim to become a regionally recognized brand, capitalizing on the growth and popularity of

the mobile food industry in the province of Isabela by sustaining the product’s attraction,

moderate growth, annual profitability and satisfying our customers’ cravings.

Form of Organization

Chowheeler will be a partnership between Mark-lou Maurico, Edwin Aquimba, Neil

Bryan Domingo, Kim Paulyne Domingo, Lorraine Manuel and Clarizza Pagani.
 MARKETING PLAN
Target Market
We planned to put up a food truck business that will cater the mass for all their
cravings. Since our food truck will be placed around the municipalities in the province of
Isabela, the target customers will be the residents of the province. For the assurance of our
target customers we intend to have, a survey questionnaires are made to know their
perception and also to inform them about our service and products we will offer.
Unique Selling Proposition
PRODUCT/SERVICE
D’ Fulfillers is a snack house business that differ from other business because it has
its own unique characteristics. The business is mainly focused to promote nutritious foods
which is favorable to the customers. We offer snacks and drinks that are cost friendly,
delicious and nutritious.
Listed below are our products and services;
 Complete package snack with drinks
 Egg Sandwich
 Mushroom Sandwich
 Leafy Sandwich
 Aromatic Lumpia
 Veggie Lumpia
 Orange Juice
 Milk Shake
 Calamanci Juice
 Complete Snack Pack (Egg sandwich, veggie lumpia with calamanci
juice)
 Freedom to express your feedbacks through the use of sticky notes

PLACE
Our business named Chowheelers will be roaming around the province of Isabela to
ensure the satisfaction of the people without any hassle. We chose to roam around because
numerous people tend to seek the nearest area where they can find delicious and satisfying
food. Residents of Isabela especially the municipality of Aurora will not be travelling
anymore from place to place just to satisfy their cravings..

PRICE
After reviewing other prices for entrée items of similar quality from other food trucks,
we found that our prices were lower than most other food truck competitors. We need to
make sure that our services are adequately priced. Ultimately, our consumer will end up
spending less on us than on the branded stalls or food trucks out there. Maintaining low
prices will help us build a market share. As long as our supplier prices remain stable, we do
not anticipate price increases. Our list and prices of the products are provided:
In setting what will be the prices of our product, we would consider our expenses in
producing the product, its characteristics and the packaging of the product. We will compute
all our expenses and set the accurate prices of the products depending on its quality,
ingredients and raw materials used.
Costs are one of the significant factors that should be given importance in setting the
prices of our products. On the other hand, customers are indeed blood life of the business so
we still want to satisfy them ensuring the prices of our products are affordable and cost
friendly.
In addition, in the first month of our opening, we will offer a complete package snack
pack with drinks that will lessen their expenses. This is to assure that our customers will
patronize our products.

The amount of our products can be afford by students like us.

Egg Sandwich – P 15.00
Mushroom Sandwich – P 20.00
Leafy Sandwich – P 25.00
Aromatic Lumpia – P 10.00
Veggie Lumpia – P 5.00
Orange Juice – P 15.00
Milk Shake – P 20.00
Calamansi Juice – P 10.00
Complete snack pack – P 30.00
Our snack pack is composed of egg sandwich, veggie lumpia and calamansi
juice

PROMOTION
The use of advertising for Chowheelers is to draw the attention of our target
customers and to seek for a patrionization of our products and services from them. Therefore,
we will conduct a promotion activities for Chowheelers to be able inform our customers to
our existing products and services.
 Make a simple and unique logo and place them in disposable cups, plates, and boxes
 Create an Instagram, Twitter, and Facebook page for advertising
 Posting of pictures and videos of Chowheelers through the help of social media
platforms to present our updates
  The usage of internet to easily communicate to our costumers
 Catching the interest of our customers through playing new songs while they are
eating in the area

PACKAGING
Chowheelers business logo was not made to impress but rather to inform to our
customers about the services and products we will offer. On that reason, we will present our
logo in a simple manner, which consists the symbols of our products. Our logo will be printed
and displayed in our products.
D’ fulfillers business logo will be presented in a simple manner, the symbol of our
lumpia, sandwich and cup of juice will be arrange with the use of our own creative design.
Our logo will be printed in the sandwich wrapper, round plate and in the disposable cup.
Take-outs are accepted and the products will be place in a styro and disposable cups printed
with our business name D’Fulfillers. We also accept deliveries for plenty orders. Just call our
business number.

Plant Location, Size, Type of building, Lay out and Facilities

PEOPLE
In essence that Chowheelers want to give customers the satisfaction on their food
cravings through selling and serving only the highest quality products including different
kinds of burger, fries, chips, pizza, spring rolls, shakes, juices, and barbeques, we will
essentially need members who will be doled out to various positions that will cover all the
products and services we intend to sell.
The following are the business structure we want to implement at our Chowheelers:
 Owner
 Cook
  Crew

Process

Roles and Responsibilities

Owner
 Responsible for maximizing the business value delivered by the team.
 Ensures the accomplishment of mission and guides the team to carry out the vision
and objectives of the business.
 Knowledgeable, empowered and have a diverse task and responsibilities.
 Manage the employees and sponsor expectations.
 Positive thinker and motivate team to achieve success.
 Ensures that the food truck is meeting the targets and earning profits.
 Assessing the quality of the ingredients and raw materials use in the food truck.
 Organize, store and replace inventory to keep on adequate supply of goods while
minimizing cost.
 Productive and have the ability to handle things properly especially on supplies,
products and crews.
 Responsible on finance and accounting
 Must comply with federal and state business licensing laws.
 Need s to identify human resources.

Costumer service crew

 Keeps and update accurate customer data base.
 Provides excellent customer service and manage the client service.
 Have the ability of multi-tasking especially in approaching multiple and different kind
of customers.
 Hardworking and do not complain at work.
 Ensure the satisfaction of costumer
 Pay full attention to what happens around them and consistently clean their work
station and keep their place well organized.
 Cautious and careful in dealing with costumer.

Cook
 Ensure the quality of ingredients to be use in producing products.
 Responsible and creative in making a product.
 Have a comprehensive knowledge on foods
 Ensure safety standard and maintained food
 Responsible on plan menus
 Maintained he equipment that are being used
  Follow the sanitary guidelines

MARKETING STRATEGY
Chowheelers’ marketing strategy will be focused at getting new customer, retaining the exist
customers, got customers to spend more or come back more often. Building a loyal customer base is a
paramount importance since such customer core will not only generate most of the sales but also will
provide favourable referrals. We know that deciding our marketing strategy is very significant to us
implementing the appropriate marketing strategy also help us to our competitors.
If we do not execute our marketing strategies correctly, this would lessen our target costumer and they
will not interest in our offer products and services. The best way to solve this potential problem is to
analyse the market flow, observe the costumers interest and seek advice to those expert who is able to
share his/her knowledge about food truck business.

The aim of D’Fulfillers is to stand out wherein our products and services will be well-
introduced to our customers. We know that deciding our marketing and sales strategy is very
significant to us to realize that we will not be able to sustain the business and raise it to the
level we want to be without the help of marketing. Implementing the appropriate marketing
strategy would also help us to withstand to our competitors.
We are aware that if we do not execute the marketing strategies correctly, this would
push our target customers to not be interested to our offered services and even the products
we sell won’t be purchase by them. The best way to solve this potential problem is to analyze
the market flow, observe the customers interest and especially seeking advices to expertise
who is knowledgeable on what things should do to enable us to have the customers we might
need for our snack house business.

Below are the marketing and sale strategies that we have to carry out:

 Actively pursue costumers who may be interested in what our business has to offer.
 Selecting business scale (as we are new in this business so, we starts with small food truck
and start to do it at the province of isabela )
 Relationship marketing (focusing on the long term costumer relationship to enhance
reputation and creating a strong connection to a brand that can lead us to ongoing business)
 Direct marketing (Direct communication to costumer to earn their trust and strong
relationship.)
 Cause strategy (providing our costumer of something new , something extra like wi-fi)
 Market expansion strategy(expanding market share by decreasing in price of product, bring
new innovation in our menu and in serving)
 Getting feedback and product awareness(getting suggestion from costumer through social
media, food review, tie up with popular food magazine)

OPERATIONAL PLAN
METHOD
 Chowheelers will serve highest quality product, prepared in a clean and sparkling
environment, and friendly manner. Different kinds of burger, fries, chips, pizza, spring rolls,
shakes, juices, and barbeques will be the products that will meet the customers’ expectations.
Manufacturing Process

Making the
Buying raw Storing and raw materials
material to the Inventory of organizing of into a
market. supplies. supplies. delicious
product .

Production Schedule
Chowheleers is open at 8:00 A. M and depends on the event ,Monday to Saturday

TIME ACTIVITY

7:30-8:00 Waiting for employees.

8:00-8:30 Opening of the store. Cleaning and preparing

the products.

8:30-11:30 Selling the products & services.

11:30-1:00 Launch break and assessing the customer

buying habits.

1:00-4:30 Selling the products & services.

4:30-5:00 Products advertising and distribution of filers.

MANPOWER
Owner
 Responsible for maximizing the business value delivered by the team.
  Ensures the accomplishment of mission and guides the team to carry out the vision
and objectives of the business.
 Knowledgeable, empowered and have a diverse task and responsibilities.
 Manage the employees and sponsor expectations.
 Positive thinker and motivate team to achieve success.
 Ensures that the food truck is meeting the targets and earning profits.
 Assessing the quality of the ingredients and raw materials use in the food truck.
 Organize, store and replace inventory to keep on adequate supply of goods while
minimizing cost.
 Productive and have the ability to handle things properly especially on supplies,
products and crews.
 Responsible on finance and accounting
 Must comply with federal and state business licensing laws.
 Need s to identify human resources.

Costumer service crew

 Keeps and update accurate customer data base.
 Provides excellent customer service and manage the client service.
 Have the ability of multi-tasking especially in approaching multiple and different kind
of customers.
 Hardworking and do not complain at work.
 Ensure the satisfaction of costumer
 Pay full attention to what happens around them and consistently clean their work
station and keep their place well organized.
 Cautious and careful in dealing with costumer.

Cook
 Ensure the quality of ingredients to be use in producing products.
 Responsible and creative in making a product.
 Have a comprehensive knowledge on foods
 Ensure safety standard and maintained food
 Responsible on plan menus
 Maintained he equipment that are being used
 Follow the sanitary guidelines

COOKING/KITCHEN UTENILS AND EQUIPMENTS

 Food trays
 Dinnerware(plates, cups, spoon and forks)
 take-out containers
  eco-friendly biodegradable and compostable take out boxes
 plastic cups and lids/paper cups and lids
 plastic food wraps /aluminum foils
 disposable gloves
 dispenser napkins/paper napkins

Preparation Supplies
 aprons
 knives/knife racks
 cutting board
 cookware
 sandwich spreader
 turners and spatulas

Serving Supplies
 squeeze bottles
 serving utensils
 cheese, sugar, spice shakers
 portion cup organizer

Cooking Equipment
 commercial gas griddles and flat top griddles
 electric griddles
 ovens and steamer/stove
 deep fryer
 refrigerator
 fries cutter

Janitorial Supplies
 scrubbers, sponges and wipers
 trash can and garbage bags
 hand sinks
 sanitizing chemicals
 bottles and sprayer

Advertising Supplies

 menu boards/led signs

MATERIALS
 Bread Oil
 Egg Potato
 Mayonnaise Calamansi
  Cheese White Sugar
 Wrapper Ice
 Cabbage Water
 Carrots Salt
 Baguio Beans MSG
 Celery Milk
 Mushroom Garlic
 Apple Onion
 Oranges Onion chives
 Melon Tomato
 Lettuce Cucumber
 Cabbage Black Pepper

FINANCIAL PLAN
Computation of the Gross Income
(Snack house business of D’ Fulfillers)
Number of buyer - 600
Number of times they buy in a day - 2
Average consumption - P60.00

Market size = # of target customer x frequency x average

consumption
= 600 (2 x 24 x 12) 60
= 20, 736, 000

Market share (20%) = 20, 736, 000 x .20