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A SUMMER TRAINING PROJECT REPORT ON

Customer Attitude Towards Change in Price Of

Specific Models of Kenstar Refrigerators

Submitted in partial fulfilment of the requirements

For the award of the Degree of

Master of Business Administration

(2018-20)
(Dr. APJ Abdul Kalam Technical University, Lucknow)

By
Abhishek Jha
Roll No. 1809470xxx
MBA 2nd Year
(GIMT, Greater Noida)

Project Undertaken at
Kenstar Refrigerants Pvt. Ltd., New Delhi.

Report Submitted to:

Mr. Hari Haran
(GM-Marketing)
STPR Essentials 100 - 150 pages

Company Certificate A-4 paper to be used.

College Certificate Typing in Font Size: 12

Preface Double Spacing between lines

Acknowledgement Soft bound Spiral Binding

List of Contents 2 copies

Company Profile

Introduction to Subject Matter

Introduction to Problem (Should be a real life Managerial problem)

Objectives

Hypothesis

Research Methodology

Data Description (Study has to be based on primary data, collected by student)

Analysis & Discussion (Use of some statistical tool is a must)

Conclusion

Recommendation

Limitations

References
Narayana, A.V. Lakshmi & Badar Islam, “Determinants of Consumer Behavior”,
Global Consumer Today, vol 2/no.1, New Delhi, June 2001, pp 18-23.

Bibliography
Khan & Jain, Financial Management, PHI, 2005
Nirmala Khandelwal, Accounting Procedures, Tata McGraw Hills, 2006

Appendix